Poor UI, good analytics.
October 29, 2012
Poor UI, good analytics.

Score 3 out of 10
Vetted Review
Verified User
Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
Pros
- Has really good analytics – so if that’s high on your priority it does it well.
Cons
- The product was buggy. It is new product.
- The interface was atrocious, but did get better with upgrades. I was in the tool all the time, and a few others log in once /week so it was really hard for them to figure out how do I navigate this. There was nothing intuitive about it. I spent a lot of time explaining to others. It was a barrier to getting work done. In contrast, Hootsuite has such a great interface and does so many things as well.
- We were able to do a lot more tracking to understand where leads came from because of good analytics
- It gave us the ability to integrate with demand generation better.
- I could assign content to others, e.g. support, i.e. has basic collaboration capabilities.
- There were a few costs imposed: It was a staff time drain as I was continually educating other members of staff how to use it. It had sentiment scoring, but you couldn’t adjust it yourself. There were no weights. You cannot take into account sarcasm. For example, our company name is the bomb gave negative score! This meant that the sentiment was worthless. With Twitter, you couldn’t add someone to a twitter list. You needed to login to Twitter. I wanted to do everything from within one tool.
Using Khoros Marketing (Formerly Spredfast + Lithium)
- Marketing primarily – engagement with prospects and clients – 2 way back and forth, lead generation
- Support as secondary
- We were not trying to do sentiment analysis. Khoros wasn’t built for it, and that wasn’t really our need. We didn’t have the volume for something like Radian6.
Evaluating Khoros Marketing (Formerly Spredfast + Lithium) and Competitors
No - Khoros was our first social media campaigns tool.
Khoros Marketing (Formerly Spredfast + Lithium) Training
- In-person training
Khoros Marketing (Formerly Spredfast + Lithium) Support
Using Khoros Marketing (Formerly Spredfast + Lithium)
Relationship with Khoros (Formerly Spredfast + Lithium)
The fee was based upon the number of campaigns. Everything we did worked within one campaign. A campaign is effectively an “instance” - i.e. how you slice your metrics. One campaign = one reporting view with limited slicing/dicing. The pricing model worked ok for us.
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