Solid entry-level product for social media management
Updated August 09, 2021
Solid entry-level product for social media management
Score 6 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Sprout Social
Sprout Social is being used by one person within our organization's Communications department. I implemented Sprout hoping to streamline our social media efforts and manage all of our organization's social media platforms from one place. I currently have two Facebook accounts, one Twitter account, one Instagram account, one LinkedIn company profile, and a Google Analytics account connected to Sprout.
- The social listening capabilities do a great job of providing me with information I need from our target audiences.
- Customer service is readily available, thorough, and considerate. When I call them with questions, I’ve gotten live people EVERY time, which is rare in the social media realm.
- The option to shorten links and add photos directly in tweet drafts has helped not only workflow, but it also helps maintain a seamless aesthetic on our Twitter profile.
- The ability to export calendars into PDFs and send them to campus partners has made workflow for campaigns so much better. I no longer have giant spreadsheets full of posts to send off to other departments for approval.
- The dashboard is simple and easy to navigate.
- Sprout calculates impressions and engagements differently than Facebook and Twitter do natively, so I’m unable to rely solely on the reports pulled from the platform.
- Sprout’s Instagram integration didn’t suit our needs. Our audiences respond best to posts in real time, so there isn’t opportunity to schedule Instagram posts in advance. With recent privacy changes, I’m not able to like or comment on Instagram posts from Sprout either, so I’ve moved back to using Instagram natively.
- The integration with LinkedIn company pages is weak; links don’t format correctly, so it’s easier to post natively.
- Approvals and task assignments aren’t available with the entry-level subscription, and the cost of upgrading is similar to what I could get for a more robust tool like Falcon.
1 - The content specialist-social media produces high-quality content that maintains the organization's identity and brand standards. They publish content to official organization social media channels, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat, ensuring key messages are presented in a deliberate, timely, accurate, and compelling way.
- The single dashboard and scheduling tools have saved me around 5-8 hours per week that were previously spent juggling between browsers.
Do you think Sprout Social delivers good value for the price?
Not sure
Are you happy with Sprout Social's feature set?
Yes
Did Sprout Social live up to sales and marketing promises?
Yes
Did implementation of Sprout Social go as expected?
Yes
Would you buy Sprout Social again?
No