Keeping Social Media Social
November 01, 2021

Keeping Social Media Social

Jess Burton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Sprout Social

Sprout Social is our main program for social media management and analytics. By allowing us to house all of our content distribution in one application it saves us time across the board when it comes to social media scheduling and analytics. It also allows for us to engage on each platform with potential and current audiences for each of our clients.
  • Social Media Scheduling
  • Social media analytics
  • Social media listening
  • Instagram posting (multiple images)
  • Instagram and Facebook Stories
  • Adding TikTok
  • We’ve decreased time spent scheduling by around 18% per client - which means more time for creativity and strategy.
Sprout is more user-friendly, covers more platforms, and is simple to navigate.

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Sprout Social go as expected?

I wasn't involved with the implementation phase

Would you buy Sprout Social again?

Yes

While extremely user-friendly, there are a few bells and whistles that would put it over the top. There are also a few glitches in regards to navigation between clients and accounts.
Sprout has some of the best customer support I’ve experienced. You can call or chat and problems are usually resolved fairly quickly. If a problem is not resolved, they keep you updated on how the problem solving is going
Are you on all of the major social media platforms? Sprout Social is your scheduling tool. It makes cross-platform posting simple. They give you peak times and character counts and now that they’re integrated with Canva, you hardly have to leave the application. The analytics can be as simple or as robust as you choose.

Sprout Social Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
8
Sentiment analysis
Not Rated
Broad channel coverage
9
Content planning and scheduling
8
Audience targeting
8
Content optimization
7
Workflow management
7
Automated routing and prioritization
7
Customer interaction histories
9
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Twitter
8
Facebook
9
LinkedIn
7
Google+
7
Instagram
7
Pinterest
7
Campaign success analytics
8
Real-time tracking
7
Competitor analysis
7
Role-based user permissions & privileges
9
Mobile access
7