TechTarget; who's got the stack?
April 04, 2023

TechTarget; who's got the stack?

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with TechTarget Priority Engine

Each week i log into TechTarget to see which accounts have been engaged with my content. Then i will click into the account and see the exact names and dates that a prospect was viewing my content. Then i figure out where the prospect cam from, and what kind of collateral they were viewing. It also gives a little score for each prospect.
  • Top accounts
  • Top buying team
  • Names and emails
  • Contact info
  • Better contact info, less personal emails
  • More intent data
  • More names
  • Brings in new pipeline
  • New contacts
  • integrate with SFDC better
  • doesnt catch duplicates
TechTarget has much more specific information. You can see actual names and titles of prospect engaging with content. This makes a cold call a little more warm.

Do you think TechTarget Priority Engine delivers good value for the price?

Not sure

Are you happy with TechTarget Priority Engine's feature set?

Yes

Did TechTarget Priority Engine live up to sales and marketing promises?

Yes

Did implementation of TechTarget Priority Engine go as expected?

Yes

Would you buy TechTarget Priority Engine again?

Yes

Identifying target accounts for sales team in information technology services. I can make specific callout campaign according to info provided from TechTarget. Makes my outreach much more targeted.

TechTarget Priority Engine Feature Ratings

Web Personalization
6
Content Syndication
4
3rd party intent signals
4
Downstream intent signals
Not Rated
Account identification
4
Buyer journey tracking
2
Revenue forecasts
4
Audience segmentation
4
Conversion optimization
7
Contact information
5
Company information
8
Industry information
5