Cision: Awesome.
March 28, 2017
Cision: Awesome.
Score 10 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
Cision Communications Cloud (TrendKite)* is being used by our PR team both in North America and internationally to track how effective our press releases and responses to media queries are in furthering our brand's exposure. We also use the platform's benchmarking function to compare how our share of voice ranks against our competitors. While we use it internally, we've shared plenty of these insights with our whole company.
- Interactive reporting - This is the single best feature of Cision Communications Cloud, as it has allowed us to communicate our PR efforts with our broader team and show how much our company is mentioned in the media.
- Competitor analysis - Being able to see how our efforts are not only generating great exposure for our company, but seeing how these efforts have set us aside from the competition has been incredibly valuable in showing us that our efforts are working.
- Support - The team always responds very quickly and handles all queries very quickly. They are incredibly understanding with any issues that come up, and handle things very creatively and are extremely polite.
- Generating reports - this is one area where the process could be simplified. While the output is great, there are quite a few steps to get there which are easy to forget, so hopefully this is something that can be streamlined a bit more in the near future.
- It would be great if there was some sort of function to see "trending topics" - it's likely hard to do that by keywords since so many articles will have a lot of crossover and not be about the same topic in the end, but that could be a really helpful insight down the road.
- Meltwater
Cision (Trendkite) vs. Meltwater: could not really name an area in Meltwater that Cision does not do better.