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TrustRadius for hardware vendors off to a slow but productive start
December 21, 2018

TrustRadius for hardware vendors off to a slow but productive start

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with TrustRadius for Vendors

  • Review Management Program
  • TrustQuotes for Web
  • TrustProfile (Premium Profile)
We use TrustRadius in a variety of ways. The content itself is useful for SEO and marketing, driving back to our own website and producing leads. But the feedback in the form of reviews is also very useful, and we share that with our product and customer success teams as well, in order to make our offerings even better.
  • The TrustRadius team is helpful in coming up with innovative ways to help us drive reviews.
  • I like the ability to customize questions.
  • The ability to use the quotes in our marketing materials is a benefit as well.
  • TrustRadius has just really moved into the hardware reviews space, and this is what we're testing with them. They don't have as much expertise in this area yet, and so it's harder to get reviews.
  • There's some confusion about things like version or model numbers; how to reflect exactly which version of a product a reviewer was using.
  • Manage brand reputation
  • Scale customer proof through reviews
  • Identify candidates for case studies & advocacy
  • Create sales enablement content
  • Gather product insights
So far, not a lot, but we're still in the early stages.
Very little so far. We launched our first upgraded profile in the fall, and have had quite a bit of trouble generating reviews. So we haven't been able to collect anything.
G2 Crowd is a very similiar offering. We're on that as well. They're basically the same thing.

Spiceworks and IT Central Station are also relevant review sites on the hardware site, but with smaller audience followings.
So far, it hasn't. But as we scale the program and get more reviews, hopefully it will become an integrated part of our marketing flow.
If you're a software company, you really can't ignore TrustRadius and other third-party review sites. Your customers are already looking there, so you need to be aware of what they're seeing. For hardware vendors, it seems we're now moving in this direction too, but the requirement is less obvious.