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Highlights Using Direct Quotes from Customers!
Updated March 06, 2023

Highlights Using Direct Quotes from Customers!

Dina Otero | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Review Sourcing Campaigns
  • Custom Questions
  • TrustQuotes API
  • Intent Data

Overall Satisfaction with TrustRadius for Vendors

We utilize the TrustRadius for Vendors platform to drive customer reviews, look at buyer intent data, references data to invite people into our advocate programs, and utilize quotes for marketing and retargeting ads. Having the TrustRadius platform has driven more organization across the reviews landscape and created a more programmatic approach to sourcing, utilizing, and acknowledging reviews.
  • The TrustQuotes Library is a great repository of reviews to grab snippets and quotes for social cards, ads, and customer testimonials.
  • Reviews are embedded on our website through the TrustQuotes Web widget.
  • The intent data is helpful and allows us to see companies reviewing Aprimo or comparing us to competitors.
  • Simple UI is easy to navigate
  • It would be valuable to see/filter by company revenue within the intent data reports.
  • The increased awareness by using intent data will impact the pipeline.
  • We've had increased conversion on our website by integrating TrustRadius reviews.
We use TrustRadius' intent data by reviewing companies looking at our profile and comparing us to other vendors. We align this data with our ICP and other intent data we have through ABM tools to prioritize outreach and ABM initiatives. Knowing which vendor Aprimo is being compared to helps us customize our outreach by focusing on differentiators and strengths.
Gartner Peer Insights and G2

Do you think TrustRadius for Vendors delivers good value for the price?

Yes

Are you happy with TrustRadius for Vendors's feature set?

Yes

Did TrustRadius for Vendors live up to sales and marketing promises?

Yes

Did implementation of TrustRadius for Vendors go as expected?

Yes

Would you buy TrustRadius for Vendors again?

Yes

TrustRadius for Vendors has greatly increased the number of customer references we have and identified potential customers for deeper customer spotlights and success stories. We also use Intent Data within TR. Some use cases are to review our main product category to see companies looking for DAM. We can filter by revenue and industry to ensure they're within our ICP, integrate with our ABM platform to build segments to support ABM efforts, use it as a sales tactic when we can see who we're being compared to.

TrustRadius' intent data has helped Aprimo strengthen its outreach which has increased meetings scheduled, higher conversion, and pipeline.

Value of Reviews

Custom Questions helps ensure we get feedback on what's important to us, whether it's a specific product or use case. This is especially useful if we are planning campaigns around certain areas as we'll receive content we can then use as part of the campaign.