UserTesting Is The Ace Up Our Sleeve When It Comes To Usability

We've been using UserTesting to close the gaps in our understanding of customer behavior - this has been done through usability tests, card sorting, surveys, preference testing, and gathering insights using some of the UserTesting templates. It's always easy to set up a test, and the participant feedback has been excellent. The ability to summarize with AI and create highlight reels has been helpful in sharing our findings with stakeholders and leadership. This year we are looking to expand the scope of what we use UserTesting for beyond digital products and incorporate user research into more areas of our company, which also allow us to stretch ourselves creatively with how we test. Very exciting stuff and thankful to have a solid foundation with UserTesting's tools.

Being able to quickly collect authentic customer feedback has been a huge help to navigating the decisions we make in our growing business. If we have any questions or doubts about if we're on the right track, we can turn around and run a test and get feedback within a day that validates our ideas or challenges our assumptions.