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Zoho Campaigns Single User Review
March 14, 2020

Zoho Campaigns Single User Review

Stacy Venditto | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Campaigns

When I relied heavily on Zoho Campaigns, I was a Consultant in an independent role and acted as all departments for my company. I used the tools internally for outreach to generate new client engagements as well as to support various clients' ad-hoc email campaign needs. This allowed me to keep costs low which was a high priority.
  • Flexible Pricing - Offers many affordable options.
  • Ease of Use - The apps are all simple and easy to use.
  • Campaign Content - Fresh new content for creating your email campaigns.
  • Reporting could be improved and have more customization.
  • Integration between CRM and Campaign needs improvements
  • Email templates could enable users the ability to create emails from scratch
  • I have increased revenue
  • Increased Sales Cycle
  • Saved time with automated tasks
  • Saved money on subscription costs
I have not chosen Zoho Campaigns over any other solution, I use all of them for different business scenarios and various client initiatives. I use smaller campaigns under 5k subscribers and use the other solutions for larger campaigns.
I would definitely recommend Zoho Campaigns to a colleague if the solution met their needs. A great scenario for using the solution is the small business user with under 5k subscribers. Since the CRM is free for up to 3 users, this makes an extremely affordable option available to those who do not have the budgets for licensing more robust tools. In an enterprise environment, Zoho Campaigns may not be a great fit. The bottom line, if you have to compromise due to budget constraints, Zoho is a must.

Zoho Campaigns Feature Ratings

Email & Online Marketing
7.2
WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
5
List management
8
Triggered drip sequences
8
Reporting & Analytics
6.3
Dashboards
8
Standard reports
6
Custom reports
5
Pre-Send Testing ()
Not Rated

Using Zoho Campaigns

1 - Marketing, Sales, Customer Service, Account Manager
1 - If you can read and have time, you have the skills to support Zoho Campaigns.
  • Ad Hoc Email Campaigns
  • Subscriber Newsletters
  • Sales and Product releases
Because I am a single user organization and the subscription is free for up to 3 users.