Item: ZoomInfo Sales
Rating: 8
Author: Pete Otero

Overall Satisfaction with ZoomInfo

Use Cases and Deployment Scope

It is being used on an individual level, and you can request access. Mostly business development uses the tool with the exception of some salespeople.

Pros and Cons

Pros

Integration to SFDC.
Visibility into all social media for the prospect.

Cons

Better search functionality.
Up to date info - You have to change filters and make sure you are only searching for the last 6 months. If you don't, then your data is dated.
Creat a better way to create filters when searching.

Return on Investment

Easy to pull in a large amount of data.
If you filter correctly the data is fairly good.

Alternatives Considered

I like ZoomInfo better than competitors due to its integration.

ZoomInfo is well-suited for email campaigns, pulling in large data, and getting contact info. It is great if you are using a tool like Salesloft and SFDC. If you are using all three, the tool is pretty powerful due to its ability to pull data in and push it out to something like Salesloft.

ZoomInfo Sales Feature Ratings

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ZoomInfo Review