ZoomInfo and Salesforce Unstoppable
May 21, 2021

ZoomInfo and Salesforce Unstoppable

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

We are using ZoomInfo as an integration to our Salesforce platform. The integration was absolutely seamless, the specifications were clearly written and easy to follow. Our sales reps are enjoying the flexibility of the filters to clearly define targeted prospects. Looking forward to increased sales and enhancing our existing data!
  • Enhances existing data.
  • Clearly defines targeted prospects.
  • User interface is simple to follow.
  • I'd like to HIDE the Contact option for Export when only Leads are selected.
  • I'd like for the data to be certified by a second party for validity.
  • Sales rep focus has increased.
  • Sales rep has increased access to prospects they weren't able to fund themselves.
  • No measure for ROI at this time.
In my experience with prospecting and data enhancement, I remember when ZI came onto the landscape. At that time D&B was the choice for prospecting and data enhancement. It's nice to see that ZI has stepped up their research efforts and reconfigured the tool to compete.
Basically, ZoomInfo is positioned as a "prospect" tool for B2B. I don't see this as a B2C tool at all but then again I am not in the B2C realm. ZI is also suited for companies that need to enhance their existing data to make better strategic decisions. Not so sure ZI provides demographic charts of existing data in chart form.

ZoomInfo SalesOS Feature Ratings

Advanced search
8
Identification of new leads
9
List quality
8
List upload/download
9
Ideal customer targeting
9
Load time/data access
7
Contact information
9
Company information
9
Industry information
9
Salesforce integration
10
Company/business profiles
9
Alerts and reminders
Not Rated
Data hygiene
8
Automatic data refresh
9
Tags
Not Rated
Filters and segmentation
8
Sales email templates
Not Rated