Best in class tool
July 07, 2022

Best in class tool

Don Litzenberg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo SalesOS

We utilize ZoomInfo to identify and target leads for marketing automation. The entire sales team has access to ZI and it has become invaluable for our purposes.
  • Contact Searches
  • Contact Details
  • Company Accuracy
  • Company Revenue
  • Integration with LISN is lacking
  • Chrome Extension is not always intuitive
  • Contact Details aren't always accurate

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

  • Increased employee efficiency greatly
  • Grown database
  • Faster targeting of ICPs
ZoomInfo has the best in class contact details from all that I have evaluated, however, it is not as accurate as LinkedIn Sales Navigator for contact accuracy. Obviously, you can't get email addresses or phone numbers from LinkedIn Sales Navigator, but you can verify accuracy and look for recent job changes. Ideally, your organization will utilize both platforms for the best possible accuracy and outreach.
Contact search is awesome and the filters are well thought out. However, the ability to exclude keywords is not intuitive and requires workarounds. ZoomInfo is also not a great outreach tool and often requires using another tool in conjunction to get the job done properly. Overall, it's worth the effort for North American contacts.

ZoomInfo Sales Feature Ratings

Advanced search
9
Identification of new leads
8
List quality
7
List upload/download
9
Ideal customer targeting
8
Load time/data access
8
Contact information
7
Company information
8
Industry information
8
Salesforce integration
8
Company/business profiles
8
Alerts and reminders
8
Data hygiene
7
Automatic data refresh
7
Tags
8
Filters and segmentation
8
Sales email templates
6