Item: ZoomInfo Sales
Rating: 9
Author: Jaredd Burandt

Use Cases and Deployment Scope

ZoomInfo SalesOS has been a game-changer for us. We sell leadership development programs driven by people analytics, and ZoomInfo has contributed to significantly improving our prospecting. It offers accurate prospect lists, powerful filtering options, and seamless export features. We use it extensively across departments for sales, marketing, and research. ZoomInfo SalesOS is indispensable, saving time and enhancing efficiency. Highly recommended for any organization seeking precise prospecting solutions.

Pros and Cons

Finding prospects in our ICP
Accurate contact data
External platform integrations
Advanced insights into buyer intent

CRM Integration for contacts could be improved, every day I have my lists to exclude my HubSpot contacts, but there are still a noticeable amount that show up on my list. The same goes for contacts that I have already exported and have opted to leave them out of my search.

Go-to-Market Impact

ZoomInfo SalesOS equips us with essential data attributes to grow our customer base. Key factors include job titles, company size, contact info, technographics, historical insights, firmographics, and competitive intelligence. These attributes enable precise targeting, personalized messaging, and informed go-to-market strategies, enhancing our effectiveness in expanding our market presence.

Ease of Integration

Works as it should, the only thing is that sometimes it pulls people from the CRM into my fresh lists when I say to exclude them. Not a big deal as I just unselect these contacts.

Return on Investment

Key tool in fuelling our sales pipeline
Less time working on lists
Leverage intent data to be talking to the right person at the right time

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

Alternatives Considered

The list building is not comparable, the other platforms simply tag onto the webpage like the ZoomInfo Outreach plug in alone, but ZoomInfo has its own filtering and database.

Other Software Used

HubSpot CRM, Reply

Likelihood to Recommend

Targeted Lead Generation: ZoomInfo SalesOS excels in helping businesses generate highly targeted lead lists. It's ideal for scenarios where you need to identify and reach out to specific decision-makers or contacts within a particular industry or company size.

Market Research: For companies looking to gather market intelligence, track industry trends, or conduct competitor analysis, ZoomInfo offers comprehensive data to support these efforts. You can identify emerging players, key industry influencers, and potential partners.

Consumer-Oriented Businesses: If your business primarily targets individual consumers rather than businesses, ZoomInfo may not be the best fit. It's designed for B2B prospecting and may not provide the consumer-focused data you need.

Key Sales Insights with ZoomInfo!

Overall Satisfaction with ZoomInfo SalesOS