What users are saying about

12mass

6 Ratings

Spredfast

101 Ratings

12mass

6 Ratings
Score 1 out of 101

Spredfast

101 Ratings
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Spredfast

Spredfast is best for understanding your target audience. You are able to fully understand what is trending and what people are talking about. You can see metrics for every social media platform all in one place. The insight you get out of the data and analytics is really helpful when building your strategy.

Feature Rating Comparison

Listening/monitoring

12mass
Spredfast
7.4
Boolean keyword searches
12mass
Spredfast
8.3
Filtering out noise/spam
12mass
Spredfast
7.8
Sentiment analysis
12mass
Spredfast
6.0
Broad channel coverage
12mass
Spredfast
7.5

Publishing

12mass
Spredfast
7.6
Content planning and scheduling
12mass
Spredfast
8.4
Audience targeting
12mass
Spredfast
7.7
Content optimization
12mass
Spredfast
5.2
Workflow management
12mass
Spredfast
9.0

Engagement

12mass
Spredfast
8.0
Automated routing and prioritization
12mass
Spredfast
8.2
Customer interaction histories
12mass
Spredfast
8.1
Bulk actions
12mass
Spredfast
7.8

Marketing

12mass
Spredfast
7.4
Lead generation
12mass
Spredfast
6.5
Content marketing
12mass
Spredfast
7.9
Paid media management
12mass
Spredfast
7.1
Campaigns and promotions
12mass
Spredfast
8.2

Channel coverage/integration

12mass
Spredfast
7.8
Twitter
12mass
Spredfast
9.6
Facebook
12mass
Spredfast
9.2
LinkedIn
12mass
Spredfast
7.3
Google+
12mass
Spredfast
7.5
Instagram
12mass
Spredfast
8.0
Pinterest
12mass
Spredfast
6.5
YouTube
12mass
Spredfast
6.6

Reporting/analytics

12mass
Spredfast
7.9
Campaign success analytics
12mass
Spredfast
7.8
Real-time tracking
12mass
Spredfast
7.8
Competitor analysis
12mass
Spredfast
8.1

Account management

12mass
Spredfast
8.0
Role-based user permissions & privileges
12mass
Spredfast
8.9
Mobile access
12mass
Spredfast
7.0

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • Customer success - their team is truly collaborative and interested in partnering with our business to drive success.
  • User-friendliness - the UI and UX is intuitive and simple, and it is straightforward to administer at the global level.
  • Rapid improvements - Spredfast is often able to nimbly keep up with changes and updates across the major social media platforms.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • Social media analytics - performance data is due for a major overhaul.
  • Company-wide 'governance' data - most/least active initiatives/accounts/users.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
Spredfast8.3
Based on 31 answers
There is no product like Spredfast. Our company lives and dies by the analytics, and to date we have not seen a more comprehensive analytics structure for any social media management tool. Spredfast support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Spredfast8.0
Based on 22 answers
The tool is easy to use, and for the parts that aren't, there's always someone there to help.

Reliability and Availability

No score
No answers yet
No answers on this topic
Spredfast10.0
Based on 11 answers
The plat form can be accessed easily at any time on both desktop and mobile devices

Performance

No score
No answers yet
No answers on this topic
Spredfast9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Spredfast9.8
Based on 24 answers
Quick to respond. Always available. Exactly what you want from a service perspective.

In-Person Training

No score
No answers yet
No answers on this topic
Spredfast8.9
Based on 7 answers
It was an intimate and personal meeting and the trainer was exceptionally patient. This was an amazing experience for our higher ups.

Online Training

No score
No answers yet
No answers on this topic
Spredfast7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
Spredfast9.4
Based on 22 answers
From piloting all vendors to choosing the right one, we established a great approach. Spredfast ticked all the boxes the training was seamless and uncomplicated. The whole background set up completed by Spredfast using the requirements we had set in place at the beginning. The Spredfast team worked around the clock to make sure that every member of the team was fully trained and operational in time for Go Live, the management of all platforms across all countries was completed without a hiccup.

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
All tools were piloted in an controlled environment Spredfast ticked all the boxes.

Scalability

No score
No answers yet
No answers on this topic
Spredfast8.4
Based on 16 answers
The product is definitely great in terms of the Conversations and Intelligence tabs, but it could use further improvement in Analytics.

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • We've improved our customer service immensely using Spredfast. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
  • Spredfast metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagemet and as an instructional for what works best with our audience.
  • The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
  • Spredfast metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

12mass More Information

Spredfast

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Spredfast More Information