What users are saying about
6 Ratings

Spredfast

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Top Rated
106 Ratings
6 Ratings
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Score 1 out of 101

Spredfast

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Top Rated
106 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Spredfast

Having the ability to schedule and use analytics in the same platform is a huge benefit. From the beginning Spredfast is very easy to navigate and simple to catch on to using the basic functions.
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Feature Rating Comparison

Listening/monitoring

12mass
Spredfast
7.5
Boolean keyword searches
12mass
Spredfast
8.6
Filtering out noise/spam
12mass
Spredfast
7.3
Sentiment analysis
12mass
Spredfast
6.4
Broad channel coverage
12mass
Spredfast
7.9

Publishing

12mass
Spredfast
7.6
Content planning and scheduling
12mass
Spredfast
8.7
Audience targeting
12mass
Spredfast
7.8
Content optimization
12mass
Spredfast
5.0
Workflow management
12mass
Spredfast
9.0

Engagement

12mass
Spredfast
8.0
Automated routing and prioritization
12mass
Spredfast
8.1
Customer interaction histories
12mass
Spredfast
8.0
Bulk actions
12mass
Spredfast
7.8

Marketing

12mass
Spredfast
7.4
Lead generation
12mass
Spredfast
6.5
Content marketing
12mass
Spredfast
8.1
Paid media management
12mass
Spredfast
7.1
Campaigns and promotions
12mass
Spredfast
8.0

Channel coverage/integration

12mass
Spredfast
8.0
Twitter
12mass
Spredfast
9.6
Facebook
12mass
Spredfast
9.4
LinkedIn
12mass
Spredfast
7.5
Google+
12mass
Spredfast
7.7
Instagram
12mass
Spredfast
7.9
Pinterest
12mass
Spredfast
6.7
YouTube
12mass
Spredfast
7.4

Reporting/analytics

12mass
Spredfast
8.1
Campaign success analytics
12mass
Spredfast
8.0
Real-time tracking
12mass
Spredfast
8.5
Competitor analysis
12mass
Spredfast
7.9

Account management

12mass
Spredfast
7.6
Role-based user permissions & privileges
12mass
Spredfast
8.3
Mobile access
12mass
Spredfast
7.0

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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  • Customer service and account management is excellent. All the Spredfast people we deal with have been helpful, professional and genuinely care about our success using the products.
  • The interface is straightforward and well designed. The Product team at Spredfast also release improvements throughout the year, which are well documented and add genuine functionality - not just bells and whistles.
  • The help pages within the platform are well put together and serve as a good first port of call when we've had any issues.
  • Implementation was well managed and the training sessions delivered to our teams were very useful. These have found their way to our intranet, and new employees watch the recorded sessions to get up to speed.
Joe Hill profile photo

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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  • Based on the feedback I receive from our global marketing communications team I would say analytics could be improved. However, I have tried to get our team to upgrade to the Intelligence package which would be a better fit for us and we would get more out of. As part of that package, analytics are enhanced.
  • When editing posts, it would be great to have a button to quickly reschedule a post rather than having to open the entire post up. Unless there already is and I just don't know :)
Angel Soria, MBA profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
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Spredfast8.2
Based on 31 answers
• Spredfast has become an integral part of our operations.
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Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Spredfast8.0
Based on 24 answers
Again, UX is very use-friendly.
Jason Nickel profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Spredfast10.0
Based on 11 answers
I've always found Spredfast to be incredibly responsive.
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Performance

No score
No answers yet
No answers on this topic
Spredfast9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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Spredfast8.9
Based on 26 answers
The support staff is always available and when there is more time or information needed they do not hesitate to advise and update you as soon as possible, whether it be via email and/ or a courtesy call. They are a proactive support staff as each encounter I have had, a member of the staff would advise of additional avenues for research and data reporting in regards to Intelligence.
Latasha Howard profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Spredfast8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Online Training

No score
No answers yet
No answers on this topic
Spredfast7.9
Based on 7 answers
• • We did several different types of training. We went there for initial training, and we had them send a trainer into our facilities. We also used the online webinars extensively. In general, I thought that the training needed to be a little more formal. It tends to be more of a software tour, rather than actual hands-on training. This is an opportunity for improvement that they are aware of an working on.
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Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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Spredfast9.0
Based on 24 answers
From piloting all vendors to choosing the right one, we established a great approach. Spredfast ticked all the boxes the training was seamless and uncomplicated. The whole background set up completed by Spredfast using the requirements we had set in place at the beginning. The Spredfast team worked around the clock to make sure that every member of the team was fully trained and operational in time for Go Live, the management of all platforms across all countries was completed without a hiccup.
Richard Reeves profile photo

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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I was not involved in the selection process, but I know several other companies and products were evaluated. Spredfast was chosen because of the simplicity of use but yet technological sophistication of their product. When you find a product that works miracles but is simple to use, the best advice is to grab it ASAP. Spredfast also did a very thorough study of our brand and was able to propose a comprehensive, cross-channel social media marketing strategy. Their thoroughness impressed us, and made us realize that this was the company we needed to be working with.
Jeffery Hawkins profile photo

Scalability

No score
No answers yet
No answers on this topic
Spredfast8.4
Based on 18 answers
The tool can be scaled to any level from what we have seen so far we see no concerns in adding more channels or teams without complications.
Richard Reeves profile photo

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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  • Positive - The software has allowed us to act on our want to provide a high level of customer care along with a well managed content strategy. We can also utilize the software to interpret data and show the benefits of social to the broader business.
Jye Sandiford profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

12mass More Information

Spredfast

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Spredfast More Information