What users are saying about

12mass

6 Ratings

Spredfast

Top Rated
104 Ratings

12mass

6 Ratings
Score 1 out of 101

Spredfast

Top Rated
104 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Spredfast

Spreadfast is well suited for the following:
  1. An excellent publishing resource that mitigates risks by creating an alternate route to native platform access. Publishing approval workflows ensure due diligence, and the ability to pause all publishing is an efficient way to respond to world events where BAU publishing would not be appropriate.
  2. Providing reporting functionality that supports content audits/verifications as well as measurement of social care teams actions
  3. Customer Care - the social care inbox provides third party moderation teams the tools required to manage customer comments as well as triage and escalate to internal teams in a streamlined flow through defined automations and labeling
Spreadfast continues to evolve paid ad functionality but this is an area where we have not found a viable use case.
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Feature Rating Comparison

Listening/monitoring

12mass
Spredfast
7.6
Boolean keyword searches
12mass
Spredfast
8.5
Filtering out noise/spam
12mass
Spredfast
8.0
Sentiment analysis
12mass
Spredfast
6.1
Broad channel coverage
12mass
Spredfast
7.7

Publishing

12mass
Spredfast
7.6
Content planning and scheduling
12mass
Spredfast
8.5
Audience targeting
12mass
Spredfast
7.8
Content optimization
12mass
Spredfast
5.1
Workflow management
12mass
Spredfast
9.0

Engagement

12mass
Spredfast
8.0
Automated routing and prioritization
12mass
Spredfast
8.2
Customer interaction histories
12mass
Spredfast
8.1
Bulk actions
12mass
Spredfast
7.8

Marketing

12mass
Spredfast
7.4
Lead generation
12mass
Spredfast
6.5
Content marketing
12mass
Spredfast
8.0
Paid media management
12mass
Spredfast
7.1
Campaigns and promotions
12mass
Spredfast
8.2

Channel coverage/integration

12mass
Spredfast
7.9
Twitter
12mass
Spredfast
9.5
Facebook
12mass
Spredfast
9.2
LinkedIn
12mass
Spredfast
7.4
Google+
12mass
Spredfast
7.6
Instagram
12mass
Spredfast
8.1
Pinterest
12mass
Spredfast
6.6
YouTube
12mass
Spredfast
7.0

Reporting/analytics

12mass
Spredfast
7.9
Campaign success analytics
12mass
Spredfast
7.7
Real-time tracking
12mass
Spredfast
8.0
Competitor analysis
12mass
Spredfast
8.0

Account management

12mass
Spredfast
7.9
Role-based user permissions & privileges
12mass
Spredfast
8.8
Mobile access
12mass
Spredfast
7.0

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • Support- They are always available for any questions or concerns you may have regarding data searches and specific areas to search and they always provide you with the most recent updates.
  • Approachable and Dependable On- Boarding Staff (sales)- Each member of the on boarding team for Spredfast shown genuine concern and enthusiasm to work with myself and my staff to ensure the Spredfast platform and team can and would function to it's highest capacity.
  • Training - The on-site training provided by Spredfast was seamless and direct. Each of my staff enjoyed knowing how to utilize the platform with a more efficient view of social sites in one location and the ability to triage and assist customer's from all 3 social sites in one space.
Latasha Howard profile photo

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
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  • Full Social Site Functions - Such as banning, blocking or hiding for Instagram and Twitter.
Latasha Howard profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
No photo available
Spredfast8.2
Based on 31 answers
Spredfast is easy to use, and customer support responds within minutes. Also, they continue to upgrade the product, which means they're responding and reacting to customer needs and input and to the always changing landscape of social media
Travis Burchart profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Spredfast8.0
Based on 23 answers
The usability for a Power User is fine; however, for those who aren’t as familiar with social media, there is a bit of a learning curve.
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Reliability and Availability

No score
No answers yet
No answers on this topic
Spredfast10.0
Based on 11 answers
I've always found Spredfast to be incredibly responsive.
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Performance

No score
No answers yet
No answers on this topic
Spredfast9.0
Based on 7 answers
The pages load quickly and reports generate almost instantaneously
Garrett Estrada profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available
Spredfast9.8
Based on 25 answers
Spredfast support team are live 24/7 simple ticket process and response is usually immediate to let you know they are working on it or if there is an update they can supply.
Richard Reeves profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Spredfast8.9
Based on 7 answers
It was an intimate and personal meeting and the trainer was exceptionally patient. This was an amazing experience for our higher ups.
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Online Training

No score
No answers yet
No answers on this topic
Spredfast7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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Spredfast9.4
Based on 23 answers
From piloting all vendors to choosing the right one, we established a great approach. Spredfast ticked all the boxes the training was seamless and uncomplicated. The whole background set up completed by Spredfast using the requirements we had set in place at the beginning. The Spredfast team worked around the clock to make sure that every member of the team was fully trained and operational in time for Go Live, the management of all platforms across all countries was completed without a hiccup.
Richard Reeves profile photo

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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I think that Sprinklr had more advanced analytics but Spredfast has a better layout and platform/easier to use, in addition to easier responding/labelling.
Kelcey Zacarese profile photo

Scalability

No score
No answers yet
No answers on this topic
Spredfast8.4
Based on 17 answers
The tool can be scaled to any level from what we have seen so far we see no concerns in adding more channels or teams without complications.
Richard Reeves profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
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  • It's expensive, but it has enabled our global social media to be more coordinated and collaborative. We've gained a great deal of efficiency
Michele Arduengo profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

12mass More Information

Spredfast

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Spredfast More Information