What users are saying about

12mass

6 Ratings

Spredfast

Top Rated
104 Ratings

12mass

6 Ratings
Score 1 out of 101

Spredfast

Top Rated
104 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.

Spredfast

Spredfast is a great tool for enterprise level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organisation.It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so could well be a good SME solution too.

Feature Rating Comparison

Listening/monitoring

12mass
Spredfast
7.5
Boolean keyword searches
12mass
Spredfast
8.4
Filtering out noise/spam
12mass
Spredfast
7.9
Sentiment analysis
12mass
Spredfast
6.1
Broad channel coverage
12mass
Spredfast
7.6

Publishing

12mass
Spredfast
7.6
Content planning and scheduling
12mass
Spredfast
8.5
Audience targeting
12mass
Spredfast
7.7
Content optimization
12mass
Spredfast
5.1
Workflow management
12mass
Spredfast
9.0

Engagement

12mass
Spredfast
8.0
Automated routing and prioritization
12mass
Spredfast
8.2
Customer interaction histories
12mass
Spredfast
8.1
Bulk actions
12mass
Spredfast
7.8

Marketing

12mass
Spredfast
7.4
Lead generation
12mass
Spredfast
6.5
Content marketing
12mass
Spredfast
8.0
Paid media management
12mass
Spredfast
7.1
Campaigns and promotions
12mass
Spredfast
8.1

Channel coverage/integration

12mass
Spredfast
7.9
Twitter
12mass
Spredfast
9.5
Facebook
12mass
Spredfast
9.2
LinkedIn
12mass
Spredfast
7.4
Google+
12mass
Spredfast
7.5
Instagram
12mass
Spredfast
8.1
Pinterest
12mass
Spredfast
6.5
YouTube
12mass
Spredfast
6.8

Reporting/analytics

12mass
Spredfast
7.9
Campaign success analytics
12mass
Spredfast
7.7
Real-time tracking
12mass
Spredfast
7.9
Competitor analysis
12mass
Spredfast
8.0

Account management

12mass
Spredfast
7.9
Role-based user permissions & privileges
12mass
Spredfast
8.9
Mobile access
12mass
Spredfast
7.0

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • Customer service and account management is excellent. All the Spredfast people we deal with have been helpful, professional and genuinely care about our success using the products.
  • The interface is straightforward and well designed. The Product team at Spredfast also release improvements throughout the year, which are well documented and add genuine functionality - not just bells and whistles.
  • The help pages within the platform are well put together and serve as a good first port of call when we've had any issues.
  • Implementation was well managed and the training sessions delivered to our teams were very useful. These have found their way to our intranet, and new employees watch the recorded sessions to get up to speed.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • Can sometimes be slow

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
Spredfast8.2
Based on 31 answers
There is no product like Spredfast. Our company lives and dies by the analytics, and to date we have not seen a more comprehensive analytics structure for any social media management tool. Spredfast support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Spredfast8.0
Based on 23 answers
It is extremely easy to use and learn. I have found so many ways to integrate it into my daily work routine and it has made my life a lot simpler.

Reliability and Availability

No score
No answers yet
No answers on this topic
Spredfast10.0
Based on 11 answers
No one can get a perfect 10 on this, but the support is EXCELLENT and downtime is extraordinarily rare.

Performance

No score
No answers yet
No answers on this topic
Spredfast9.0
Based on 7 answers
Occasionally it was buggy, especially early in our relationship. But again - support is excellent.

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Spredfast9.8
Based on 25 answers
I haven't had too many occasions where I've needed to get in contact with their support but when I've had to use them they've been fairly slow. I find myself waiting a long time for support to reply to my issues. It takes a while to get down to the real issues and felt like I was going in circles a bit.

In-Person Training

No score
No answers yet
No answers on this topic
Spredfast8.9
Based on 7 answers
It was an intimate and personal meeting and the trainer was exceptionally patient. This was an amazing experience for our higher ups.

Online Training

No score
No answers yet
No answers on this topic
Spredfast7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
Spredfast9.4
Based on 23 answers
Spredfast has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Spredfast team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Spredfast users

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
I was not involved in the selection process, but I know several other companies and products were evaluated. Spredfast was chosen because of the simplicity of use but yet technological sophistication of their product. When you find a product that works miracles but is simple to use, the best advice is to grab it ASAP. Spredfast also did a very thorough study of our brand and was able to propose a comprehensive, cross-channel social media marketing strategy. Their thoroughness impressed us, and made us realize that this was the company we needed to be working with.

Scalability

No score
No answers yet
No answers on this topic
Spredfast8.4
Based on 17 answers
While I don't manage a huge social team, I've talked to peers at big, consumer organizations that rely on the tool daily

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • detailed analytics we are able to pull from the system are immediately impacting our decision making as we look to scale our business to 1,000 stores. This will save us money in the end, paying easily for the cost of the system. We’re also able to optimize content development and better integrate social into our marketing mix.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

12mass More Information

Spredfast

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Spredfast More Information