What users are saying about

12mass

6 Ratings

Sysomos Expion

29 Ratings

12mass

6 Ratings
Score 1 out of 101

Sysomos Expion

29 Ratings
Score 7.2 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Sysomos Expion

Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload

Feature Rating Comparison

Listening/monitoring

12mass
Sysomos Expion
6.2
Boolean keyword searches
12mass
Sysomos Expion
5.2
Filtering out noise/spam
12mass
Sysomos Expion
6.8
Sentiment analysis
12mass
Sysomos Expion
7.0
Broad channel coverage
12mass
Sysomos Expion
5.8

Publishing

12mass
Sysomos Expion
6.5
Content planning and scheduling
12mass
Sysomos Expion
9.0
Audience targeting
12mass
Sysomos Expion
5.1
Content optimization
12mass
Sysomos Expion
5.2
Workflow management
12mass
Sysomos Expion
6.6

Engagement

12mass
Sysomos Expion
7.8
Automated routing and prioritization
12mass
Sysomos Expion
8.0
Customer interaction histories
12mass
Sysomos Expion
7.1
Bulk actions
12mass
Sysomos Expion
8.3

Marketing

12mass
Sysomos Expion
7.4
Lead generation
12mass
Sysomos Expion
7.3
Content marketing
12mass
Sysomos Expion
8.0
Paid media management
12mass
Sysomos Expion
7.3
Campaigns and promotions
12mass
Sysomos Expion
7.1

Channel coverage/integration

12mass
Sysomos Expion
5.9
Twitter
12mass
Sysomos Expion
7.7
Facebook
12mass
Sysomos Expion
8.6
LinkedIn
12mass
Sysomos Expion
6.5
Google+
12mass
Sysomos Expion
4.7
Instagram
12mass
Sysomos Expion
5.7
Pinterest
12mass
Sysomos Expion
4.1
YouTube
12mass
Sysomos Expion
4.1

Reporting/analytics

12mass
Sysomos Expion
5.4
Campaign success analytics
12mass
Sysomos Expion
6.1
Real-time tracking
12mass
Sysomos Expion
5.2
Competitor analysis
12mass
Sysomos Expion
5.0

Account management

12mass
Sysomos Expion
7.2
Role-based user permissions & privileges
12mass
Sysomos Expion
7.5
Mobile access
12mass
Sysomos Expion
6.9

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
  • The calendar view of posts is a plus for managing multiple social pages.
  • The ability to monitor competitive brands in the advanced analytics section has been very informative.
  • The Library is a great place to share assets amongst teams or cross-functional agencies.
  • The ability to post in different languages and utilize globally.

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • Low quality of visualizations
  • Poor filtering options for exploring drivers of positive / negative sentiment over time
  • Poor filtering options by platform / content source
  • Limited to 1 year of data
  • Limited number of concurrent users

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Sysomos Expion6.8
Based on 12 answers
For an entertainment account, a service like Expion makes day to day content and community management easy and efficient. There are a few bugs within Expion, but the representatives we have are always helpful and responsive. Overall, I think that Expion is a good platform for publishing content and for reporting analysis

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Sysomos Expion10.0
Based on 1 answer
Every time I had a question, I received a fast detailed response and help when I needed it. If a feature was not currently available, it was often added to a list of features to be added at a later time or the team provided me with a workaround that worked almost as well..

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
Sysomos Expion10.0
Based on 2 answers
Implementation was so easy I dont even remember it!

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
We have used Buddy Media and Vitrue (Oracle) in the past and once we found Expion have not considered going back.Customer service is key to our relationship with Expion and they provide the best levels I have experienced.I cant say enough about how available they are and proactive to help with any scenario for reporting or creating apps I may encounter.

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • Our client likes using Expion for daily content approvals
  • Expion provides an easy way for us to draft a lot of content easily and efficiently

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sysomos Expion

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details