What users are saying about

12mass

6 Ratings

Sysomos Expion

30 Ratings

12mass

6 Ratings
Score 1 out of 101

Sysomos Expion

30 Ratings
Score 7.4 out of 101

Add comparison

Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.

Sysomos Expion

It's a great tool, but you should always evaluate your own company goals and see whether this tool is suited for your business or not. There are a lot of social media management and listening tools out there -- Sysomos did work well with us though -- but we chose to transition over to Sprout Social instead

Feature Rating Comparison

Listening/monitoring

12mass
Sysomos Expion
6.2
Boolean keyword searches
12mass
Sysomos Expion
5.1
Filtering out noise/spam
12mass
Sysomos Expion
6.9
Sentiment analysis
12mass
Sysomos Expion
7.0
Broad channel coverage
12mass
Sysomos Expion
5.8

Publishing

12mass
Sysomos Expion
6.4
Content planning and scheduling
12mass
Sysomos Expion
9.0
Audience targeting
12mass
Sysomos Expion
5.1
Content optimization
12mass
Sysomos Expion
5.1
Workflow management
12mass
Sysomos Expion
6.5

Engagement

12mass
Sysomos Expion
7.8
Automated routing and prioritization
12mass
Sysomos Expion
8.0
Customer interaction histories
12mass
Sysomos Expion
7.1
Bulk actions
12mass
Sysomos Expion
8.3

Marketing

12mass
Sysomos Expion
7.4
Lead generation
12mass
Sysomos Expion
7.3
Content marketing
12mass
Sysomos Expion
8.0
Paid media management
12mass
Sysomos Expion
7.3
Campaigns and promotions
12mass
Sysomos Expion
7.0

Channel coverage/integration

12mass
Sysomos Expion
6.0
Twitter
12mass
Sysomos Expion
7.8
Facebook
12mass
Sysomos Expion
8.6
LinkedIn
12mass
Sysomos Expion
6.5
Google+
12mass
Sysomos Expion
4.7
Instagram
12mass
Sysomos Expion
5.7
Pinterest
12mass
Sysomos Expion
4.2
YouTube
12mass
Sysomos Expion
4.2

Reporting/analytics

12mass
Sysomos Expion
5.4
Campaign success analytics
12mass
Sysomos Expion
6.0
Real-time tracking
12mass
Sysomos Expion
5.1
Competitor analysis
12mass
Sysomos Expion
5.0

Account management

12mass
Sysomos Expion
7.2
Role-based user permissions & privileges
12mass
Sysomos Expion
7.5
Mobile access
12mass
Sysomos Expion
7.0

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • The calendar view of posts is a plus for managing multiple social pages.
  • The ability to monitor competitive brands in the advanced analytics section has been very informative.
  • The Library is a great place to share assets amongst teams or cross-functional agencies.
  • The ability to post in different languages and utilize globally.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • Integration with paid media tools, that's honestly it.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
Sysomos Expion6.8
Based on 12 answers
They get our business, they get our industry, they get our clients

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Sysomos Expion10.0
Based on 1 answer
Every time I had a question, I received a fast detailed response and help when I needed it. If a feature was not currently available, it was often added to a list of features to be added at a later time or the team provided me with a workaround that worked almost as well..

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
Sysomos Expion10.0
Based on 2 answers
Implementation was so easy I dont even remember it!

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
We have used Buddy Media and Vitrue (Oracle) in the past and once we found Expion have not considered going back.Customer service is key to our relationship with Expion and they provide the best levels I have experienced.I cant say enough about how available they are and proactive to help with any scenario for reporting or creating apps I may encounter.

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • Definitely has been a time saver (in our case we have 3 hotels).

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sysomos Expion

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details