1CRM vs Keap | TrustRadius

Likelihood to Recommend

It is well suited for a small enterprise which is looking at budget as its main constraint, as this is literally the best priced model at $12 a month. Then again it provides much more than the basic CRM functionality, this also is good for any medium enterprises looking to work on its productivity in all the intertwined departments of sales, marketing, order management, project management, and finance.

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Prashant Choudhary

Business Development Manager

EMTEX ENGINEERING PRIVATE LIMITEDMachinery, 201-500 employees

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It's working well for us as an email marketing tool. We've streamlined our communications and keep all our various programs branding consistent. The analytics help us know what is working and what isn't for content. We have used the campaign feature some too, but not to it's full extent. Managing contacts is fairly easy using InfusionSoft.

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Stacey Stearns

Program Specialist

University of ConnecticutHigher Education, 1001-5000 employees

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Feature Rating Comparison

1CRM

Keap

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Contract management

Quote & order management

Interaction tracking

Channel / partner relationship management

1CRM

Keap

Case management

Call center management

Help desk management

1CRM

Keap

Lead management

Email marketing

1CRM

Marketing automation

Compensation management

1CRM

Keap

Mobile access

1CRM

Keap

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

1CRM

Keap

Lead nurturing

Lead scoring and grading

Keap

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Easy to navigate
Easy to store and update customer information

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Rey Oneal Garcia

Account Manager

Reed Elsevier PhilippinesLegal Services, 1001-5000 employees

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The strongest part of Keap/Infusionsoft is the CRM side for contacts and companies. The contact view is very robust, with everything from basic data points to form submissions, campaigns past and present, purchases, tags, web site profile, opportunities, and tons of customization is available with custom fields. Every business needs custom fields for segmentation, lead management, and reporting. It is very robust here.
The email builder is very simple and quick to use. The drag and drop functionality with built-in templates makes it a breeze to set up any kind of email from a beautiful marketing blast to a simple automated sales follow-up. Tagging from email clicks is also great for triggering other actions or notifications to reps for follow up. Emails are mobile responsive, too, without any extra coding or fiddling.
This has my favorite campaign builder. Simply pick a goal that triggers actions and then build our sequences with very robust if/then conditional logic. You can build campaigns as simple as an opt-in form with notification or follow-up or a 30-touch account-based marketing campaign all on the same canvas which is so swift and easy to edit.

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Bailey Witt, MBA

Digital Marketing Analyst | Account Manager

MediaFuelMarketing and Advertising, 11-50 employees

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Cons

Some random logouts but way less compared to others.
Becomes a little cluttered as it has all products, services and order management.

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Prashant Choudhary

Business Development Manager

EMTEX ENGINEERING PRIVATE LIMITEDMachinery, 201-500 employees

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The layout of the CRM - users with basic customer account access should have a cleaner easier to follow view vs administrators with robust access.
I would recommend tying more explainer tasks to campaign options to create better clarity over the purpose of each option to help new administrators - maybe a toggle of guided or not guided campaign creation.

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Brian Del Terzo Credilife®

Administrator

Credilife®Financial Services, 11-50 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Keap 7.5

Based on 36 answers

We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.

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Tyler Guthrie

Marketing Automation Manager

Home Care PulseIndividual & Family Services, 11-50 employees

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Usability

1CRM 9.0

Based on 1 answer

There are/is still room for improvement. But overall it delivers what is expected of it.

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Rey Oneal Garcia

Account Manager

Reed Elsevier PhilippinesLegal Services, 1001-5000 employees

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Keap 6.6

Based on 18 answers

I go back to the idea that it's not a tool for solo-entrepreneurs, it's a tool for larger companies or at lease those with enough annual revenue that they can pay a marketing team member to handle the email automations. This software is old and clunky, it has not kept up with it's competitors in terms of usability and visual intuitive design, so it has a steep learning curve and takes a while to learn how to use. You have to be able to pay someone for their time to learn it well. Other software is much more streamlined in terms of ease of use, ability to just intuitively know how to set up an email campaign and add the applicable triggers and tags

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Kate Murray, MBA

Digital Media Consultant

Vogue MediaMarketing & Advertising, 1-10 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Keap 8.8

Based on 9 answers

Haven't experienced any real issues with availability. Reliability is another deal.

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Clifford Jones

CEO

Conversion Marketing Experts, LLCMarketing and Advertising, 11-50 employees

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Performance

No score

No answers yet

No answers on this topic

Keap 7.7

Based on 9 answers

OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.

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Clifford Jones

CEO

Conversion Marketing Experts, LLCMarketing and Advertising, 11-50 employees

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Support Rating

1CRM 10.0

Based on 1 answer

I've had some questions and difficulty especially in data reporting and lead tracking but was solved very efficiently.

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Rey Oneal Garcia

Account Manager

Reed Elsevier PhilippinesLegal Services, 1001-5000 employees

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Keap 6.9

Based on 19 answers

Keap's tier 1 support is pretty well educated on what most basic users would need to know and would likely struggle with. Getting support beyond that is more difficult, and your issue likely would not be addressed until several software releases later unless it was a major breaking issues for many accounts. If you have a question Tier 1 can't help you with, you're probably better off hitting the online communities for assistance.

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Nicholas Kouvatsos

Marketing Director

Global Publishing, Inc.E-Learning, 11-50 employees

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In-Person Training

No score

No answers yet

No answers on this topic

Keap 8.6

Based on 5 answers

This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.

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Clifford Jones

CEO

Conversion Marketing Experts, LLCMarketing and Advertising, 11-50 employees

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Online Training

No score

No answers yet

No answers on this topic

Keap 9.5

Based on 5 answers

If you're willing to click and learn as you go, there are great resources for training including on page help and video.

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Clifford Jones

CEO

Conversion Marketing Experts, LLCMarketing and Advertising, 11-50 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Keap 8.0

Based on 11 answers

Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.

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Chris LeBrun, MBA, CFRE

Consultant / Owner

Berlin Crush Consulting

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Alternatives Considered

1CRM has the lowest price and is not just a CRM but a bundle of efficient tools in one package that improves the motion of the entire framework in an organization in a fluid and synchronized way. It provides a platform to improve the productivity on each and every step and the power to coalesce several departments to work in an orderly manner.
This helps any small or medium enterprises unleash the power of automation as well as overall management of projects, services and deliverables.

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Prashant Choudhary

Business Development Manager

EMTEX ENGINEERING PRIVATE LIMITEDMachinery, 201-500 employees

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Infusionsoft is night and day better than Club OS. We were told that Club OS could successfully integrate with MindBodyOnline, which was not remotely true at the time. Infusionsoft integrates seamlessly with MBO, and sends categorized emails to relevant clients. Club OS's email blasts do not have as sophisticated content options, and the tagging capabilities in Club OS are shameful. However, Infusionsoft has a limited number of users, and users cannot be organized with different permissions. Club OS does allow for these conditions, and allows for unlimited users so that salespeople of all levels can log in and follow up with clients personally. Club OS is built to schedule one-on-one touches with clients, whereas Infusionsoft is designed to reach out to clients at large.

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Maddy Braswell

Software Project Manager

Yoga Pod WacoHealth, Wellness and Fitness, 11-50 employees

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Scalability

No score

No answers yet

No answers on this topic

Keap 7.0

Based on 2 answers

Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.

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Clifford Jones

CEO

Conversion Marketing Experts, LLCMarketing and Advertising, 11-50 employees

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Return on Investment

It has overall increased sales productivity.
Has reduced lead time for customer and made the deliveries faster and more efficient.

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Prashant Choudhary

Business Development Manager

EMTEX ENGINEERING PRIVATE LIMITEDMachinery, 201-500 employees

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We have definitely seen an uptick in business since switching to Infusion from the automatic response people get, with the detailed follow up campaigns.
We are able to run campaigns that we could not do previously because other programs did not really offer the ability to do what this one does (even though they said they could!)
We have seen a higher customer satisfaction rating overall because we are better at communicating and sending out surveys about people's experience with us!

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Rachel Campbell

Marketing Director

The Grossman Law Firm, APCLaw Practice, 1-10 employees

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Pricing Details

General

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

starting at $99*

* prerequisite for all new customers

Keap Editions & Modules

Edition

Keap Grow	$64¹
Keap Pro	$120¹
Infusionsoft by Keap	$160¹

per month

Additional Pricing Details

Pricing starts at $64. Visit our website to start a demo and learn more about our pricing and promotions at https://keap.com/pricing.

Rating Summary

1CRM

Keap

1CRM

Keap

1CRM

Keap

1CRM

Keap

1CRM

Keap

1CRM

Keap

1CRM

Keap

1CRM

Keap

1CRM

Keap

1CRM

Keap