24-7 Press Release

6 Ratings
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Score 6.5 out of 101

Meltwater Media Intelligence Platform

92 Ratings
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Score 6.1 out of 101

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Likelihood to Recommend

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.
Teri Thompson profile photo

Meltwater Media Intelligence Platform

Meltwater works if you need an easy way to find contact info for people of influence. That's where they excel. I would not get it if you are only working with the same individuals from the same places. Growing your network is where this tool really comes to benefit a PR professional.
Jake Neeley profile photo

Pros

  • Increases search engine optimization.
  • Builds awareness.
  • Bumps up social media engagement.
Teri Thompson profile photo
  • Up to date contact information. It is actually relevant and active info, not always the case with others.
  • The user interface is better than most tools. While not perfect, it's pretty easy to figure out how to get what you want.
  • Their support is excellent. Anytime I've needed help I can call, but better than this, they proactively call and assist.
Jake Neeley profile photo

Cons

  • More detailed reporting.
Teri Thompson profile photo
  • Their tracking system for media mentions isn't perfect - we have stumbled across several posts mentioning our company/product that were not picked up by the platform. While frustrating, we send these URLs to our rep and their tech team ensures that that website will be monitored moving forward.
Avery Harris profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Meltwater Media Intelligence Platform10.0
Based on 6 answers
As a smaller sized communications team we would likely free up a lot of time and get better results by either subscribing to a more established clipping service, or engaging an outside PR agency.
Chris Vanasdalan profile photo

Usability

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Meltwater Media Intelligence Platform7.0
Based on 1 answer
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Chris Vanasdalan profile photo

Support

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No answers yet
No answers on this topic
Meltwater Media Intelligence Platform9.7
Based on 4 answers
Our support contact is responsive and helpful. She takes the time to explain the different features and is honest about it's limitations. I would like to see more self service type training tools and more proactive support. We always initiate contact when we hit a roadblock. There is very little contact from Meltwater reps trying to pro-actively help us improve the overall usability.
Chris Vanasdalan profile photo

In-Person Training

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Meltwater Media Intelligence Platform8.0
Based on 1 answer
Again, really in-depth and helpful for a program that is really easy to use.
Carolyn Smith profile photo

Online Training

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Meltwater Media Intelligence Platform8.0
Based on 1 answer
Walked step by step through program. Very informative on a program that doesn't require much training.
Carolyn Smith profile photo

Implementation

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Meltwater Media Intelligence Platform6.1
Based on 2 answers
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
Chris Vanasdalan profile photo

Alternatives Considered

Affordable. Easy to use. Effective.
Teri Thompson profile photo
When I started with this organization we used Burrelles. Frankly, I never saw any results of any kind out of Burrelles. I had a login for it but never found much of a real reason to use it. I did most of my media relations the old way by going site by site on the web and looking for what I needed. When we signed on with Meltwater I saw tools and options that I'd simply never seen before.
Lance Cranmer profile photo

Return on Investment

  • Positive awareness building on a global scale.
  • Increased attendance to a benefit for a university.
  • Built awareness for a non-profit event for teens at risk.
Teri Thompson profile photo
  • Keeping it in-house: With Meltwater, we have been able to save a ton of money on media monitoring by bringing it in-house. Meltwater allows us the ability to monitor and pull reports for our internal stakeholders that look professional and board meeting ready.
  • Comparable pricing: For the amount that we pay for this service, we get all the tools we need. We used to have a host of different tools, this allows us to have all aggregated information we need in one easy platform.
  • Information is king: Real-time alerts allow our communications team to stay up to date! When our CEO asks us to pull a story or mentions a media hit we need to be able to quickly identify the content, Meltwater allows us to do so in record time. With the mobile app, we are usually already in the know and can easily send content to the entire team.
Matar Gueye profile photo

Pricing Details

24-7 Press Release

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Meltwater Media Intelligence Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details