Meltwater Media Intelligence Platform

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95 Ratings
6 Ratings
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Score 6.8 out of 101

Meltwater Media Intelligence Platform

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95 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6 out of 101

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Likelihood to Recommend

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.
Teri Thompson profile photo

Meltwater Media Intelligence Platform

Meltwater works if you need an easy way to find contact info for people of influence. That's where they excel. I would not get it if you are only working with the same individuals from the same places. Growing your network is where this tool really comes to benefit a PR professional.
Jake Neeley profile photo

Pros

  • Increases search engine optimization.
  • Builds awareness.
  • Bumps up social media engagement.
Teri Thompson profile photo
  • Track media outlets where HMSHost is mentioned in real time.
  • Provides a database of contact information similar to cision where you can compile media lists.
  • Allows us to integrate a specific feature with our corporate website which pulls relevant news articles directly to our press page.
No photo available

Cons

  • More detailed reporting.
Teri Thompson profile photo
  • Sometimes it seems like the Meltwater app does so much that it can be a little overwhelming.
  • No matter how many times we type into our search fields that we don't want to see social media results from our own account they still seem to show up. Not sure why this can't be fixed.
  • Searching for things can sometimes be tedious.
Lance Cranmer profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Meltwater Media Intelligence Platform10.0
Based on 6 answers
ROI - is the cost of the tool balanced by how information is used and acted upon.
Katrina Lee profile photo

Usability

No score
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Meltwater Media Intelligence Platform7.0
Based on 1 answer
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Chris Vanasdalan profile photo

Support

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No answers yet
No answers on this topic
Meltwater Media Intelligence Platform9.8
Based on 4 answers
Our support contact is responsive and helpful. She takes the time to explain the different features and is honest about it's limitations. I would like to see more self service type training tools and more proactive support. We always initiate contact when we hit a roadblock. There is very little contact from Meltwater reps trying to pro-actively help us improve the overall usability.
Chris Vanasdalan profile photo

In-Person Training

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Meltwater Media Intelligence Platform8.0
Based on 1 answer
Again, really in-depth and helpful for a program that is really easy to use.
Carolyn Smith profile photo

Online Training

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Meltwater Media Intelligence Platform8.0
Based on 1 answer
Walked step by step through program. Very informative on a program that doesn't require much training.
Carolyn Smith profile photo

Implementation

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Meltwater Media Intelligence Platform6.1
Based on 2 answers
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
Chris Vanasdalan profile photo

Alternatives Considered

Affordable. Easy to use. Effective.
Teri Thompson profile photo
When I started with this organization we used Burrelles. Frankly, I never saw any results of any kind out of Burrelles. I had a login for it but never found much of a real reason to use it. I did most of my media relations the old way by going site by site on the web and looking for what I needed. When we signed on with Meltwater I saw tools and options that I'd simply never seen before.
Lance Cranmer profile photo

Return on Investment

  • Positive awareness building on a global scale.
  • Increased attendance to a benefit for a university.
  • Built awareness for a non-profit event for teens at risk.
Teri Thompson profile photo
  • Meltwater has removed the burden of tracking many of our own previous publicity campaigns.
  • Meltwater allowed us to see the value of our hits and pitch appropriate audiences accordingly.
  • Meltwater was willing to work with us from a cost standpoint to accommodate our company's needs.
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Pricing Details

24-7 Press Release

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Meltwater Media Intelligence Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details