3CX vs Terminus ABM Platform

• Simplicity: Using a single 3CX interface we can manage every phone and extension used throughout our company.
• Flexibility: There are a wide variety of options to configure each extension and phone. Changing anything after the hardware is deployed is very easy.
• Portability: Phones with 3CX can be easily moved or repurposed within an office or at remote locations, including users' homes. The mobile app allows users to use their office extension anywhere without exposing their cell number.

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• Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
• Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
• Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.

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• It can include outgoing fax functionality
• Voice quality appears to suffer greatly with weak Internet signal
• Setting up conference calls could be made simpler
• Can include texting capability

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• They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
• I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
• For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.

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• 3CX has a lot to offer for a very low cost as its business model is based on simultaneous calls and not per device. It's very cost effective and very affordable.
• As the 3CX server does not require a high-performance server to run, with the Public Cloud option, it might allow even further savings.

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• We are in the early stages of implementing Terminus' engagement metrics into actions and it difficult to evaluate the long term ROI.
• I believe that the ROI will be substantial but hard to qualify as we retarget our marketing investments towards plays that have a better yield.
• It certainly would be hard to return to a pre-Terminus based marketing program, which I think is a good indicator of its utility.

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