Likelihood to Recommend If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
Read full review Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
Read full review Pros Product support: They are constantly adding new features and innovating. Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available. Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales. Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns. Read full review Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen. Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows. They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly. The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out. Read full review Cons Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually. Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example) RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered. Read full review Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller. Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time Hard to identify which attributes are meaningful enough to include as enrichment in SFDC. Read full review Likelihood to Renew We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
Read full review I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
Dorea Zalesak Inside Sales Commercial Account Manager (Print & Personal Systems)
Read full review Usability The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Read full review The product is part of a service. The team from Lattice did a great job of supporting us and of delivering the results we set out to attain. They became an integral part of our success.
Read full review Reliability and Availability So far the one time we ran into issues they were right there to help
Read full review We have not had any outages.
Read full review Performance Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
Read full review The Lattice team kept the timelines we agreed to and pushed the envelop to deliver ahead of time when we needed it.
Read full review Support Rating Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
Read full review It's very good. They are very responsive. They aren’t pushy on providing too much. They are very transparent about what you’re getting and paying for
Read full review In-Person Training Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
Read full review Online Training It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
Read full review I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
Read full review Implementation Rating dont implement it
Read full review The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
Read full review Alternatives Considered Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do.
Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that
Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
Read full review Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
Read full review Scalability Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
Read full review Return on Investment 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline. 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for. 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team. Read full review We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po". Read full review ScreenShots