6sense vs HubSpot Sales Hub

• Their predictive analytics has thus far proven to be incredibly accurate
• The UI is intuitive and provides a very good user experience
• Their implementation process was excellent! What might have been overwhelming and cumbersome was made simple and easy to understand.

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• Communications - Chat, Emails, Tracking, Snippets, Templates, etc. These tools keep our team connected to the clients and make our team more connected to each other at the same time.
• Automation - Sequences, Workflows, Meetings, etc. TIME SAVINGS! Data entry and follow-up tasks BEFORE our transition to Hubspot were abysmal compared to what we have now.
• Customizations - Deals, Contacts, Reports, etc. Being able to Co-Create these helps tremendously!

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• No way to easily use UTMs for ads. If you want to use UTMs for different campaigns but the same creative, you have to upload the ads multiple times in order to be able to use different UTMs
• Getting the predictive model up and running took a bit longer than we hoped
• Should be able to allow spend to go to the top performing ads in campaigns rather than be spaced out evenly

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• They have many features but any time you want to do something additional it turns out you have to upgrade or pay more for that feature. Other CRMs offer a lot of these functionalities at a lower cost.
• I've tried other CRMS and one thing I loved that HubSpot does not have is that a deal will change color if an action needs to be taken or if next steps are due. In HubSpot you literally have to go into a deal and see what needs to be done.
• Tasks are shown on a list on the top right hand corner, but if a task passes its due date it doesn't remind you to do it later on.

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• Some ROI seen but we have not had many conversion rates from 6sense thus far
• Win: More decision-makers involved earlier on. 6sense allows us to get across more contacts and multi-thread much more earlier on in the process.
• Overall, being able to get across more accounts.

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• We are able to consistently hit our outreach goals every week of 160 emails per SDR and BD. Sending 160 emails used to take us about 20 hours / SDR / week, and now it takes about 5-7 hours / SDR / week, based on the Sales tools.
• We've gotten to within 75% accuracy on our sales forecasts by analyzing our Hubspot reports, and better understanding the predictability of our revenue.
• We have saved hundreds of hours in sales training by onboarding new SDRs and BDs using Hubspot's templates and sequences.

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