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Top Rated
2612 Ratings
101 Ratings
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Score 6.5 out of 100

Salesforce

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Top Rated
2612 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Salesforce

I'd be likely to recommend Salesforce to anyone who has time or resources to develop the system to meet their needs - or to hire that out to another firm. Salesforce is a HUGE tool that comes as a blank slate. and not appropriate for any firm that cannot have a near full time support person or developer.
Jeff Fralick | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Salesforce
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Salesforce
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Salesforce
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Salesforce
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Salesforce
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
Salesforce
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
Salesforce
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Salesforce
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Salesforce
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Salesforce

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Salesforce
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Salesforce
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
Salesforce
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Salesforce
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Salesforce

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Salesforce
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Salesforce
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Salesforce

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Salesforce
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Salesforce
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Salesforce

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.4
Salesforce
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Salesforce
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Salesforce
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Salesforce

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Salesforce
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Salesforce
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Salesforce
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Salesforce
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Salesforce
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Salesforce
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Salesforce

Sales Force Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.3
Customer data management / contact management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
9.1
Workflow management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.1
Territory management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.1
Opportunity management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.8
Integration with email client (e.g., Outlook or Gmail)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.3
Contract management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.4
Quote & order management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
7.7
Interaction tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.6
Channel / partner relationship management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.0

Customer Service & Support

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.5
Case management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
9.0
Call center management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.4
Help desk management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.3

Marketing Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.2
Lead management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.3
Email marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.1

CRM Project Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.0
Task management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.4
Billing and invoicing management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
6.7
Reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.8

CRM Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.8
Forecasting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.5
Pipeline visualization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.9
Customizable reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
9.1

Customization

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.7
Custom fields
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.7
Custom objects
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.8
Scripting environment
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.3
API for custom integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.8

Security

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.9
Single sign-on capability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.9
Role-based user permissions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.9

Social CRM

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.2
Social data
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.3
Social engagement
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.1

Integrations with 3rd-party Software

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.3
Marketing automation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.5
Compensation management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.2

Platform

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.0
Mobile access
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
8.0

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Salesforce

  • Salesforce nails the reporting suite. It's so robust and refined, that it makes my job 10 times more efficient.
  • Task and recurring meetings. I love logging in everyday and knowing exactly what I have lined up for the day, or at least an idea of it. This helps me organize my calendar.
  • Notes, emails, plugins. I love being able to take notes directly into the Account/Opportunity, and then in turn send emails directly to the client from there as well. Also, if i'm in my work email, and I email a client directly, I can then easily attach said email into my Salesforce account via one easy click.
John Hilburn | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Salesforce

  • Quick access to report "button(s)" on dashboard. Right now you have to go to the Reports Tab, find the report template and run it. In Sales, we look at the same reports daily, and for individual sales personnel, being able to click 1 button to get to their accounts with the through date always being updated to "today" (so it doesn't have to be selected every single day before running the report) - would be of great help.
Leslie Bradford | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 48 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Salesforce

Salesforce 7.5
Based on 36 answers
Salesforce is like a bucket of legos. Everyone gets the same bucket, but can build anything you want out of it. I've worked on Salesforce instances for: construction, non-profits, job training, music industries, medical insurance, medical billing, paid parking, and international medical diagnostic companies.
Kyle Dugger | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Salesforce

Salesforce 9.8
Based on 27 answers
All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years. Accordingly, I only recall our instance of Salesforce having one unscheduled, brief down time over 6 years. I can't remember for sure, but it may have been due to our Internet Service Provider (ISP) versus Salesforce itself. Also, Salesforce does it's best to keep customers in the loop:

Trust.salesforce.com is the salesforce.com community's home for real-time information on system performance and security. On this site you'll find:

Live and historical data on system performance
Up-to-the minute information on planned maintenance
Phishing, malicious software and social engineering threats
Best security practices for your organization
Information on how we safeguard your data
Rob Gottschalk | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Salesforce

Salesforce 6.0
Based on 32 answers
Since we do not pay for Premier Support, the agreed upon response times are still pretty good. It is a little ridiculous that you should need to pay tens of thousands of dollars for their best support options and training.
Brent Booth | TrustRadius Reviewer

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Salesforce

Salesforce 9.1
Based on 15 answers
The quality of Salesforce's standard online training is high, but limited by nature as to what it covers.
Here are some common online courses -
Getting Started: Navigating Salesforce
Getting Started: Using the Sales Cloud
Getting Started: Administering Salesforce
Getting Started with Reports and Dashboards
Social Media Goes to Work: Chatter
Securing your Salesforce Organization
Getting Started with Data.com
Getting Started with Force.com Pages (Visualforce)
Writing Secure Applications on Force.com
Rob Gottschalk | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce is head and shoulders above any other CRM available on the market. It integrates with Gmail and almost any other third-party tool that your company plans to use, making it the most robust and integrated tool available.
Zach Ettelman | TrustRadius Reviewer

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Salesforce

  • Salesforce.com has contributed to a more efficient overall organization in particular lowering cycle times required by technology in the field and in finance.
  • Salesforce.com has played a large part in a formidable increase in our sales close rate.
  • Salesforce.com has dramatically increased our insight into our business.
Irene Chivily Von Toussaint | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.9
Salesforce
8.5

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Salesforce
10.0

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Salesforce
7.5

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Salesforce
9.8

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Salesforce
9.0

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Salesforce
6.0

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
7.9

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Salesforce
9.1

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Salesforce
9.4

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Salesforce
10.0

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