101 Ratings
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Score 6.5 out of 100
Top Rated
436 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Zoho CRM

Well suited for basic sales and pipeline management. Not appropriate if those leads or prospects need to be transferred into other organizations or companies. Good to use on more individualized sales teams, but not particularly great when it comes to collaborations. Limited tagging and chatting options for collaborative sales.If you are planning to work a pipeline to generate sales and are not in need of a great deal of communication between employees, this will be great for you.
Andrew McClean | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Zoho CRM
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Zoho CRM
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Zoho CRM
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Zoho CRM
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Zoho CRM
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
Zoho CRM
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
Zoho CRM
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Zoho CRM
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Zoho CRM
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Zoho CRM

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Zoho CRM
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Zoho CRM
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
Zoho CRM
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Zoho CRM
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Zoho CRM

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Zoho CRM
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Zoho CRM
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Zoho CRM

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Zoho CRM
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Zoho CRM
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Zoho CRM

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Zoho CRM
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Zoho CRM
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
Zoho CRM
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Zoho CRM

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Zoho CRM
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Zoho CRM
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Zoho CRM
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Zoho CRM
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Zoho CRM
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Zoho CRM
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Zoho CRM

Sales Force Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.7
Customer data management / contact management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.0
Workflow management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.1
Territory management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.7
Opportunity management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.0
Integration with email client (e.g., Outlook or Gmail)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.1
Contract management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.5
Quote & order management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.5
Interaction tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.3
Channel / partner relationship management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.5

Customer Service & Support

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.5
Case management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.6
Call center management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.4
Help desk management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.6

Marketing Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.0
Lead management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.1
Email marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.0

CRM Project Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.9
Task management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.1
Billing and invoicing management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.7
Reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.9

CRM Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.0
Forecasting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.8
Pipeline visualization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.0
Customizable reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.2

Customization

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.4
Custom fields
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.5
Custom objects
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.4
Scripting environment
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.5
API for custom integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.1

Security

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.2
Single sign-on capability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.1
Role-based user permissions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
8.3

Social CRM

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.4
Social data
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.4
Social engagement
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.4

Integrations with 3rd-party Software

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.5
Marketing automation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.7
Compensation management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.3

Platform

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.0
Mobile access
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Zoho CRM
7.0

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Zoho CRM

  • Zoho CRM has an incredible amount of features, from tagging contacts to social media integration (LinkedIn, Facebook, etc) and email capabilities.
  • Zoho CRM is very customizable. The entire look and feel of each page and account can be customized to fit your organization's needs.
  • Zoho CRM is just one of the products offered under Zoho's suite of software products. It easily integrates with other enterprise software like Zoho Project Management and Zoho email.
Adam Montgomery | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Zoho CRM

  • I do wish it was a bit "smarter" that it could sense duplicate entries and simply update fields when it recognizes a dupe.
  • I wish it had an easier integration with our marketing platform, Hubspot.
  • I wish there was a way to mass update information, via spreadsheet upload, WITHOUT having the Zoho ID.
Ashley Gennett | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Zoho CRM

Zoho CRM 7.6
Based on 19 answers
We went through an exhaustive process doing this evaluation and in the process took the time to really understand the objectives and requirements of all groups within the organization. Now that the system is in place it needs to be used and refined over a long period to time in order to get the full value. As a result you need to consider the long-term and renewal knowing that the system will get better the more you use it.
James Lochran | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Zoho CRM

Zoho CRM 8.0
Based on 4 answers
There are some other paid apps. But Zoho CRM is decent for all kinds of businesses and it comes with a free price tag.
Oral Tosun | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Zoho CRM

Zoho CRM 9.0
Based on 1 answer
No answer on this topic is available.

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Zoho CRM

Zoho CRM 9.0
Based on 1 answer
No answer on this topic is available.

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Zoho CRM

Zoho CRM 4.0
Based on 4 answers
Horrible experience. They should send regular apologies and refunds to all existing customers.
Ajay Gupta | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Zoho CRM

Zoho CRM 8.2
Based on 2 answers
No answer on this topic is available.

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Zoho CRM

Zoho CRM 8.0
Based on 4 answers
The CRM is only as good as the data you put into it. Spend the time up-front to clean up your old data sources prior to importing them into Zoho
Ron Sherwood | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Zoho CRM

I tried a lot of different software trying to find the one that gave me everything, which I found within ZOHO. It wasn't the CRM that sold me on ZOHO, it was the Subscriptions and it's integration within CRM that sold me on ZOHO. I'm glad I picked it, the CRM has been easy to adapt to and easy for the boss to get the reports out he wants.
Scott French | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Zoho CRM

  • The organization which is helping our sales team not miss a beat! We are following up without having to dig for information etc.
  • We close more sales when we have a clear activity list and can assess leads etc but using the scoring options
  • We are able to get our work done in a user-friendly environment. It helps the day run much smoother.
Sarah Lohsl | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

Zoho CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$12*

* /user/month

Zoho CRM Editions & Modules

Edition
Standard$121
Professional$201
Enterprise$351
  1. per user, per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Zoho CRM
7.9

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Zoho CRM
7.6

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Zoho CRM
8.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Zoho CRM
9.0

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Zoho CRM
9.0

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Zoho CRM
4.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Zoho CRM
8.2

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Zoho CRM
8.0

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