Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.
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Acoustic Campaign
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Acoustic Campaign
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Community Pulse
Acoustic Campaign
Considered Both Products
Acoustic Campaign
Verified User
Director
Chose Acoustic Campaign
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we …
IBM Watson Campaign Automation is more of an enterprise product for large organizations where you're plugging into all kinds of systems and workflows tend to be slower.
Verified User
Manager
Chose Acoustic Campaign
Reviewed HubSpot, Marketo, Pardot and ActiveCampaign. Chose IBM Watson Campaign Automation due to their workflow capabilities. They can automate a process that requires a series of steps that typically require intervention by a several different users. Administrators can write …
It’s not the best tool to implement, it’s really difficult. Doesn’t have the best reporting tools, but integrates B2C and B2B and has a few good features and nice price.
I've used Campaign Monitor, which also seems to be fairly clunky. While not a direct competitor, Infusionsoft was likely the most user-friendly experience I've had, however it lacked the control and uses that Silverpop has.
I've used IBM Campaign and Apteco PeopleStage and find WCA significantly easier to get to grips with. Simplicity comes from the presentation of the data to the tool and an intuitive UI. IBM Campaign has significantly greater ease of access to and manipulation of ad hoc data …
I was not someone who got to choose the ESP our company was going to use; however I do find a lot of value in this product. It has enhanced my skills in email marketing x 100. I have learned how automation programs work, how to manipulate queries, learned how to build nice …
I've used ExactTarget and Right Now Technologies for email marketing in the past but it's been so long since I've used either service I don't know how they would compare anymore. I can say that I am happy enough with the service that Silverpop provides that I do not plan on …
Silverpop is a far more sophisticated and complex solution that can incorporate out of the box a great number of features. Since Silverpop was acquired by IBM the product features are added really fast and other solutions are incorporated to the product. Also, IBM can locally …
I really liked the ability to create multiple queries on lists imported. The integration with SFDC worked well for our organization. The reporting was okay, though I really liked the dashboard features. It made presenting high level information to management simple.
Two words: value and scalability. Compared to its competitors, Silverpop offers soup to nuts functionality, complete customer support and account management that is delivered at an unmatched value in the industry. The tool is also incredibly scalable in terms of automation, its …
I have used EmailLabs and evaluated ExactTarget during our selection process for SIlverpop. At the time, EmailLabs and Bronto didn't reliably offer the API integration that we were looking for (which probably could have changed in the last 4 years). ExactTarget and Silverpop …
Verified User
Executive
Chose Acoustic Campaign
We had evaluated Marketo at the time, but had chosen Silverpop instead. Some people compare Hubspot, but we consider that a different flavor of marketing automation--not apples to apples.
Eloqua and Marketo are both superior in pretty much every way. Constant Contact does not have near the feature set of any of these, but is very good at the small number things it does.
We selected Siverpop over Marketo based on price and the demonstration of SalesForce integration. Marketo were unable to demonstrate the degree of integration we were looking for, although I'm sure it does have the capability.
As an Email Service Provider, it blows Constant Contact and Thindata out of the water. But as a reporting tool, it's difficult to navigate and lacks metrics.
I wasn't involved in the tool selection process but inherited the system. I think that Pardot and Marketo are the leaders in the marketplace, followed closely by Eloqua. Hubspot is a nice option with good usability but I was concerned it would not scale for the global campaign …
MailChimp is a little more intuitive and easier to navigate (not as many steps), but lacks the database management, scoring and landing pages of Silverpop. Silverpop is a more robust system for data capture.