Acquisio vs. Yahoo Gemini!

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquisio
Score 8.0 out of 10
N/A
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
Yahoo Gemini!
Score 6.9 out of 10
N/A
Yahoo Gemini was Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. Its former capabilities are now part of Verizon Media Native. The vendor describes the current Verizon Media Native as a marketplace that offers search and native advertising in one advertising platform. They state their native solutions provide users with insights, brand-safe…
$25
per month
Pricing
AcquisioYahoo Gemini!
Editions & Modules
No answers on this topic
Yahoo Gemini!
$25.00
per month
Offerings
Pricing Offerings
AcquisioYahoo Gemini!
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
User Ratings
AcquisioYahoo Gemini!
Likelihood to Recommend
8.0
(16 ratings)
5.1
(16 ratings)
Likelihood to Renew
5.4
(6 ratings)
-
(0 ratings)
Usability
6.0
(2 ratings)
5.4
(3 ratings)
Support Rating
8.2
(6 ratings)
6.5
(8 ratings)
Implementation Rating
8.0
(4 ratings)
-
(0 ratings)
User Testimonials
AcquisioYahoo Gemini!
Likelihood to Recommend
Newfold Digital
Acquisio recommends using promotion intelligently to accomplish your goals because it is a critical component of achieving them. It is a wonderful platform for advertising and marketing your business in various ways to attract a large number of people. Excellent for scaling your staff and managing multiple SEM campaigns. That's why I recommend Acquisio definitely for your business.
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Yahoo (Verizon Media)
Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.
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Pros
Newfold Digital
  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
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Yahoo (Verizon Media)
  • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
  • Provides unique ways to differentiate advertisers in top positions on search results pages.
  • Creates unique tactics to utilize on display networks (carousel and video takeovers).
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Cons
Newfold Digital
  • Some of the screens in the platform take a little while to load and you may need to refresh.
  • More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
  • Hopefully they will add support for more fonts soon.
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Yahoo (Verizon Media)
  • No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
  • Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
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Likelihood to Renew
Newfold Digital
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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Yahoo (Verizon Media)
No answers on this topic
Usability
Newfold Digital
The updates they have recently made have been time consuming to keep up with
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Yahoo (Verizon Media)
One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.
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Support Rating
Newfold Digital
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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Yahoo (Verizon Media)
They were always super helpful during training and demoing and would answer any questions we had. We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up. They are very knowledgeable and help guide you through a set up for each particular client.
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Implementation Rating
Newfold Digital
They handled it well.
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Yahoo (Verizon Media)
No answers on this topic
Alternatives Considered
Newfold Digital
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
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Yahoo (Verizon Media)
Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.
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Return on Investment
Newfold Digital
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
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Yahoo (Verizon Media)
  • It has created a more comprehensive understanding of the audience to whom a client is marketing.
  • It allows clients to target and reach audience members on all major search platforms.
  • It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.
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