Acquisio vs Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising | TrustRadius

What users are saying about

Score 8 out of 10

Based on 26 reviews and ratings

Score 6.3 out of 10

Based on 35 reviews and ratings

Pros

Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
Provides unique ways to differentiate advertisers in top positions on search results pages.
Creates unique tactics to utilize on display networks (carousel and video takeovers).

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Alexander Rodriguez

Associate Director

PerformicsConsumer Electronics, 1001-5000 employees

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Cons

Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
LinkedIn: No LinkedIn integration available

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Emmanuelle Ruscio

Campaign Manager

Planning MédiaMarketing and Advertising, 1-10 employees

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No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.

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Brandon Mitchell

Digital Platform Marketing Analyst

Vizergy Digital MarketingHospitality, 51-200 employees

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Likelihood to Renew

Acquisio 5.4

Based on 6 answers

I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Usability

Acquisio 6.0

Based on 2 answers

The updates they have recently made have been time consuming to keep up with

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Verified User

Strategist in Other

Marketing and Advertising Company, 51-200 employees

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Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising 5.3

Based on 3 answers

One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.

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Verified User

Partner in Marketing

Marketing and Advertising Company, 11-50 employees

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Support Rating

Acquisio 8.2

Based on 4 answers

Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising 6.4

Based on 8 answers

They were always super helpful during training and demoing and would answer any questions we had.We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up.They are very knowledgeable and help guide you through a set up for each particular client.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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Implementation Rating

Acquisio 8.0

Based on 2 answers

They handled it well.

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SEM Manager

Manning AdvertisingAutomotive, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.

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Ben Hopper | Digital Marketing Specialist

Sr. Digital Marketing Analyst

Archer MalmoMarketing and Advertising, 51-200 employees

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Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.

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Nathan Richardson

SEO Analyst

BambooHRComputer Software, 501-1000 employees

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Return on Investment

Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
Acquisio's quick customer service responsiveness let us get our questions answered quickly.

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Barry Bartoszek

Display Specialist

iProspectMarketing and Advertising, 11-50 employees

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It has created a more comprehensive understanding of the audience to whom a client is marketing.
It allows clients to target and reach audience members on all major search platforms.
It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.

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Senior Analyst

MerkleMarketing and Advertising, 5001-10,000 employees

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Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Acquisio Editions & Modules

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Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising Editions & Modules

Edition

Yahoo Gemini!	$25.00¹

Per Month

Additional Pricing Details

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