Act! CRM vs. Constant Contact Lead Gen & CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act! CRM
Score 7.0 out of 10
N/A
Act! CRM (formerly Swiftpage) aims to empower small businesses to build and manage client relationships and leads, so the user always has a pipeline of new, repeat, and referral business under control. Users can manage their businesses with Act! CRM every day, since it’s more than a CRM – it’s designed to present everything needed to stay on top of relationships, see what’s most important and actionable, and run sales and marketing in one place.
$22
per month
Constant Contact Lead Gen & CRM
Score 8.8 out of 10
Small Businesses (1-50 employees)
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion. Attract - Acquires hot leads faster with email & social marketing, plus retargeting…
$449
per month
Pricing
Act! CRMConstant Contact Lead Gen & CRM
Editions & Modules
Essentials
$22
per user, per month
Act! Premium - Basic
$37.50
per user, per month (billed annually)
Standard
$40
per user, per month
Expert
$55
per user, per month
Select - Extra Features
$79
per user, per month (billed annually)
Complete - Extra Features
$199
per user, per month (billed annually)
Advanced - Extra Features
$399
per user, per month (billed annually)
Lead Gen & CRM
Starting at $449
per month
Offerings
Pricing Offerings
Act! CRMConstant Contact Lead Gen & CRM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsFor SaaS version, discount available for annual subscription.Above pricing based on 5000 contacts.
More Pricing Information
Community Pulse
Act! CRMConstant Contact Lead Gen & CRM
Considered Both Products
Act! CRM

No answer on this topic

Constant Contact Lead Gen & CRM
Chose Constant Contact Lead Gen & CRM
SharpSpring combines the best attributes of these marketing automation systems and CRM's to provide users with the ultimate flexibility in serving their client base efficiently and in the most cost-effective way possible.
Top Pros
Top Cons
Features
Act! CRMConstant Contact Lead Gen & CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Act! CRM
6.5
3 Ratings
17% below category average
Constant Contact Lead Gen & CRM
-
Ratings
Customer data management / contact management9.83 Ratings00 Ratings
Workflow management7.42 Ratings00 Ratings
Territory management8.52 Ratings00 Ratings
Opportunity management9.63 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)1.63 Ratings00 Ratings
Quote & order management4.01 Ratings00 Ratings
Interaction tracking9.52 Ratings00 Ratings
Channel / partner relationship management1.32 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Act! CRM
6.0
2 Ratings
22% below category average
Constant Contact Lead Gen & CRM
-
Ratings
Case management1.72 Ratings00 Ratings
Call center management8.22 Ratings00 Ratings
Help desk management8.01 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Act! CRM
2.0
3 Ratings
116% below category average
Constant Contact Lead Gen & CRM
-
Ratings
Lead management2.03 Ratings00 Ratings
Email marketing2.03 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Act! CRM
4.0
2 Ratings
62% below category average
Constant Contact Lead Gen & CRM
-
Ratings
Task management8.02 Ratings00 Ratings
Billing and invoicing management1.01 Ratings00 Ratings
Reporting3.02 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Act! CRM
4.8
3 Ratings
45% below category average
Constant Contact Lead Gen & CRM
-
Ratings
Forecasting4.02 Ratings00 Ratings
Pipeline visualization4.83 Ratings00 Ratings
Customizable reports5.52 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Act! CRM
3.2
3 Ratings
81% below category average
Constant Contact Lead Gen & CRM
-
Ratings
Custom fields7.83 Ratings00 Ratings
Custom objects2.02 Ratings00 Ratings
Scripting environment2.01 Ratings00 Ratings
API for custom integration1.12 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Act! CRM
8.0
2 Ratings
4% below category average
Constant Contact Lead Gen & CRM
-
Ratings
Single sign-on capability7.01 Ratings00 Ratings
Role-based user permissions9.02 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Act! CRM
1.7
3 Ratings
123% below category average
Constant Contact Lead Gen & CRM
-
Ratings
Marketing automation1.73 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Act! CRM
2.0
3 Ratings
116% below category average
Constant Contact Lead Gen & CRM
-
Ratings
Mobile access2.03 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act! CRM
-
Ratings
Constant Contact Lead Gen & CRM
7.5
508 Ratings
3% below category average
WYSIWYG email editor00 Ratings7.8468 Ratings
Dynamic content00 Ratings7.3452 Ratings
Ability to test dynamic content00 Ratings6.7433 Ratings
Landing pages00 Ratings6.3440 Ratings
A/B testing00 Ratings7.5395 Ratings
Mobile optimization00 Ratings4.6426 Ratings
Email deliverability reporting00 Ratings8.9496 Ratings
List management00 Ratings9.2498 Ratings
Triggered drip sequences00 Ratings9.3473 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act! CRM
-
Ratings
Constant Contact Lead Gen & CRM
8.8
497 Ratings
12% above category average
Lead nurturing automation00 Ratings9.5484 Ratings
Lead scoring and grading00 Ratings8.5490 Ratings
Data quality management00 Ratings8.3466 Ratings
Automated sales alerts and tasks00 Ratings8.9462 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act! CRM
-
Ratings
Constant Contact Lead Gen & CRM
7.9
400 Ratings
4% above category average
Calendaring00 Ratings8.1338 Ratings
Event/webinar marketing00 Ratings7.8318 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act! CRM
-
Ratings
Constant Contact Lead Gen & CRM
7.3
377 Ratings
3% below category average
Social sharing and campaigns00 Ratings7.1316 Ratings
Social profile integration00 Ratings7.5362 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act! CRM
-
Ratings
Constant Contact Lead Gen & CRM
8.4
494 Ratings
12% above category average
Dashboards00 Ratings8.2486 Ratings
Standard reports00 Ratings8.3486 Ratings
Custom reports00 Ratings8.7447 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act! CRM
-
Ratings
Constant Contact Lead Gen & CRM
7.7
466 Ratings
2% above category average
API00 Ratings7.8364 Ratings
Role-based workflow & approvals00 Ratings7.9403 Ratings
Customizability00 Ratings8.5439 Ratings
Integration with Salesforce.com00 Ratings8.0217 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.198 Ratings
Integration with SugarCRM00 Ratings7.191 Ratings
Best Alternatives
Act! CRMConstant Contact Lead Gen & CRM
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Creatio
Creatio
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
Act! CRMConstant Contact Lead Gen & CRM
Likelihood to Recommend
2.1
(18 ratings)
8.9
(522 ratings)
Likelihood to Renew
1.0
(2 ratings)
8.1
(32 ratings)
Usability
7.0
(7 ratings)
6.7
(70 ratings)
Availability
-
(0 ratings)
7.8
(2 ratings)
Performance
-
(0 ratings)
3.2
(2 ratings)
Support Rating
1.8
(14 ratings)
8.6
(71 ratings)
Online Training
-
(0 ratings)
4.5
(2 ratings)
Implementation Rating
1.0
(2 ratings)
6.5
(10 ratings)
Configurability
-
(0 ratings)
4.5
(1 ratings)
Ease of integration
-
(0 ratings)
4.5
(2 ratings)
Product Scalability
-
(0 ratings)
2.9
(2 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
Act! CRMConstant Contact Lead Gen & CRM
Likelihood to Recommend
ACT! LLC
Swiftpage ACT! would be well suited if you are using a desktop computing environment. ACT! is an old product and they were on the desktop for many years (and still are). Also, ACT! would also be well suited if you are not as concerned about implementing a CRM product that might require a little more training (e.g. if you had employees/salespeople that needed to be trained). Also, ACT! seems to be more generic than some of the industry focused products you see nowadays. For example, MethodCRM works well with non-profits that are on the cloud.
Read full review
Constant Contact
SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
Read full review
Pros
ACT! LLC
  • Integrated Email Marketing: For a small business, you can have a strong method to handle email marketing in an integrated non-disparate solution.
  • Tailoring: There are no limits on what data you can store in the system and the ease of making changes can be done by a nontechnical person.
  • User Interface: The tool is easy to get around in both the desktop (fat client) and (webclient) which both are quite similar in functionality.
  • Integration: The tool integrates with Word, Excel, and Outlook nicely. And, it integrates with Google Mail and Contacts. There is a nice selection of third party tools available for various needs like AddressGrabber which allows for easy input of contacts from various sources such as email signatures, webpages, etc.
  • Templates: I have enjoyed being able to store tons of various templates for letters which we use over and over for various communications like sales proposals, quotes, and nudging clients along the funnel and sales process.
  • Automation: SwiftPage ACT! has a small business automation engine which allows for reminders and workflow to be administered by the system. It's not as sophisticated as some enterprise workflow automation solutions but for the price it's an awesome addition.
  • Maintenance: Very rarely have a problem which needs to be dealt with and costs to upgrade are minimal at best. We hosted the system internally for the web client and implemented it ourselves initially but had upgrades subsequently done by a local partner simply due to time/cost scenario. In other words, less to have someone else do it.
Read full review
Constant Contact
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
Read full review
Cons
ACT! LLC
  • Not intuitive to use. I will have to contact support for help if I haven't used some functions in a while.
  • It's near impossible to delete duplicates as they have to be deleted individually. This is a problem if you have more than 5000 contacts.
  • Reporting is difficult.
Read full review
Constant Contact
  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
Read full review
Likelihood to Renew
ACT! LLC
There are a lot of good SaaS options on the market but SwiftPage ACT still has a place in the mix today. It depends on your needs, goals, processes, and people
Read full review
Constant Contact
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
Read full review
Usability
ACT! LLC
Try printing reports with each record's notes section - really awful output that you are embarrassed to show anyone. Want to add a new record to a group, ACT will present another record for the group assignment. Want to work seamlessly with email? Forget it!
Read full review
Constant Contact
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
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Support Rating
ACT! LLC
There has been an ongoing problem with Google synchronisation which no one seems to be bothered about fixing, even though it clearly states on the website that the software synchronises with Google. When the customer-facing support team are on the phone, they are brilliant, it's the back-end development support which is severely lacking.
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Constant Contact
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
Read full review
Implementation Rating
ACT! LLC
Delay your upgrades! ACT appears to ship out new software with virtually no checking and no concern about bad installs do to their customers.
Read full review
Constant Contact
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
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Alternatives Considered
ACT! LLC
ACT! CRM is more cost effective than like a Salesforce, but that is for a reason, it lacks a lot of the functionality that a Salesforce has. Pipedrive is actually another cost effective platform I've been evaluating as a potential ACT! CRM replacement. I like it's modern day look and feel versus ACT!.
Read full review
Constant Contact
We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
Read full review
Return on Investment
ACT! LLC
  • It's been easy to keep track of progress of goals with the software. This provides the opportunity to know what is working and what is not.
  • We have had to adjust a lot of things since the Virus issue took a foothold, but it is providing invaluable to make those adjustments.
  • Our ROI has increased at least 30%.
Read full review
Constant Contact
  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
Read full review
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