Likelihood to Recommend Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review Birst is well suited for an organization looking for a cloud-hosted analytics solution that is contained within one package. It is able to connect to a very wide variety of different data sources, and has options for either light or involved ETL procedures, depending on the users experience with preparing data. As with any BI project, it would not be suitable for an organization where there is no dedicated team to maintain and manage the project.
Read full review Pros Establishes a simple but very decisive way of how to perform specialized marketing work. It includes the monitoring of advertising networks or account management on digital platforms and social networks. The support is solid; it takes all the suggestions and doubts I have regarding the software. Read full review Birst is an platform that provides connectors to some of the applications we use, but also allows us to bring in data from disparate systems to perform ETL and integrate all of the data for analyses. It makes no assumptions about your data, which is good for us, as we have a lot of customizations to many of our systems. Birst is making inroads towards a more modern UI. Read full review Cons The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either. The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful. There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it. Read full review Birst prices are fairly expensive. License plus cost of users can add up pretty quickly Depending on the size of data, rendering of reports can take a little bit. Need faster processing of data Takes a little time to understand how to build reports, not the most intuitive UI Read full review Likelihood to Renew It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Read full review We have been able to overcome any of the drawbacks we've found with Birst easily and it has fulfilled almost all of our analytic needs to date. Having seen their roadmap it would be highly unlikely we would move away from this platform any time soon. You simply can't beat the functionality that Birst provides for the price and the things I see coming out of the company solidify that our decision to choose Birst was the best possible choice. We have never regretted the decision.
Read full review Usability It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Read full review I would like to see additional usability put into the ETL scripting. Recently, Birst added a nice function reference inline to formula creation which has kept me from having to return to documentation so much. The same in ETL would be very beneficial. The interface problems related to the Flex framework are being addressed in a rewrite to HTML 5, but for now they are still a hindrance to a higher usability rating.
Read full review Reliability and Availability I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Read full review We frequently experience -103 errors due to us using the Live Connect functionality, which does not seem to handle even minor interruptions in connectivity, and treats all future connection attempts or data requests as errors, even if the issue does not exist any longer
Read full review Performance Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review Everything runs very fast and smoothly. The only process that I wish was faster would be processing the data after uploading new data or making changes to the existing data model. It can take 15-20 minutes (roughly) to upload and process new data once you start getting into 10's of millions of rows. Given my experience with how long it takes me to pull the same data using SQL Server Management Studio, I don't think Birst is unreasonably slow - but for me to give a higher rating, I would want it to be unreasonably fast
Read full review Support Rating Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Read full review When we have an issue that is stopping our business from proceeding, I want answers sooner than later. While Birst does have a published response time for each case level, we always wish it could be quicker. What response improvement could there be with a larger support team? In response to first question: Blackhole of issues - Birst needs to improve upon closing issues that resolution was dependent upon code fixes or enhancements, perhaps someone to add a comment on all case tickets at least every 60 days. Escalation - I always have the ability to electronically or via phone escalate a ticket. I also have my Customer Success Manager through whom I can escalate topics.
Read full review In-Person Training Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review I have attended two different training sessions. The first one was my initial training on the system. It was well paced, clear and concise. If there were questions that were not able to be answered by the instructor, he took down the question and actually followed up and provided us a response quickly. The second session was specific to the dashboard and report design components. This training was very good though there were some attendants who had little or no experience and their questions slowed the class.
Read full review Online Training Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Read full review Although I found the online resources helpful, a lack of appropriate examples for certain tasks key to report creation and advanced modeling make the online training/documentation less than perfect. For an inexperienced BI professional, the online training would not enable a streamlined launch of the product.
Read full review Implementation Rating What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Read full review Have clean data! Birst flexibility allows - Start small, then introduce functionality and complexity along the way. If you try to present all the functionality [bells and whistles] and wow them, but bad data is uncovered, the end user blames the new application and turns away.
Read full review Alternatives Considered Act-On is easier to use than
Marketo , but not as visually appealing and user-friendly as
HubSpot . It's much better than
Pardot , as
Pardot feel clunky every step of the way.
SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Read full review During the vetting process, we looked at 14 different products (one of them internal) to see if they would fit our needs and whittled it down to this one over a three month period. We did not contact sales for all of them (sales sites were enough to rule out some), but did have a lot of demos with a significant portion of them and reviewed several of the major industry studies as well. We had representatives of both user interests/design and the technical backend on the evaluation process.
The major features we were looking for a product that we could embed inside our own SaaS application, connect to a sharded Postgres database, had multitenancy and allowed for customer generated reports/ self-reporting. Some of the minor "nice to have" features we were looking at was scheduled reports, especially if we could plug it into our own scheduling system (for CAN-SPAM compliance), internationalization, and support.
In the evaluation, Birst hit all of the must-haves and enough of the nice to haves that they made it down to our final two and the trial was the clincher to make it our final choice.
Read full review Scalability Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Read full review we can see that loading a lot of data can cause a noticable slow down in performance. Birst support indicated that they don't really consider anything less than 30 seconds to be an issue, but that is not the case for our customers, so we have had to change some of implementation to address this
Read full review Return on Investment With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own. Read full review Being a manufacturing company we tend to lag behind technologically. But having all the data for different ERP systems in one place has been an eye opener for the executives. It has lessened the need to convert some legacy ERP systems. Having such a simple reporting tool is a great asset to some of our sites that have traditionally had trouble gathering data from AS400 systems. Read full review ScreenShots