What users are saying about
343 Ratings

Birst

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180 Ratings
343 Ratings
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Score 7 out of 101

Birst

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Top Rated
180 Ratings
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Score 6.8 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Birst

It's not like Tableau, it's a whole BI platform to combine data from lots of sources. It does that better than a lot of other tools and has a good method for distribution. The learning curve is VERY high.
Robin Filan profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Birst
WYSIWYG email editor
Act-On
7.9
Birst
Dynamic content
Act-On
7.1
Birst
Ability to test dynamic content
Act-On
6.7
Birst
Landing pages
Act-On
7.0
Birst
A/B testing
Act-On
6.8
Birst
Mobile optimization
Act-On
6.7
Birst
Email deliverability
Act-On
7.8
Birst
List management
Act-On
6.4
Birst
Triggered drip sequences
Act-On
9.2
Birst

Lead Management

Act-On
7.2
Birst
Lead nurturing
Act-On
7.0
Birst
Lead scoring and grading
Act-On
7.4
Birst
Data quality management
Act-On
7.9
Birst
Automated sales alerts and tasks
Act-On
6.6
Birst

Campaign Management

Act-On
7.6
Birst
Calendaring
Act-On
6.8
Birst
Event/webinar marketing
Act-On
8.4
Birst

Social Media Marketing

Act-On
7.9
Birst
Social sharing and campaigns
Act-On
7.9
Birst
Social profile integration
Act-On
7.9
Birst

Reporting & Analytics

Act-On
5.7
Birst
Dashboards
Act-On
5.5
Birst
Standard reports
Act-On
5.9
Birst
Custom reports
Act-On
5.6
Birst

Platform & Infrastructure

Act-On
7.3
Birst
API
Act-On
9.3
Birst
Role-based workflow & approvals
Act-On
6.8
Birst
Customizability
Act-On
6.7
Birst
Integration with Salesforce.com
Act-On
8.0
Birst
Integration with Microsoft Dynamics CRM
Act-On
6.1
Birst
Integration with SugarCRM
Act-On
7.0
Birst

BI Standard Reporting

Act-On
Birst
6.9
Pixel Perfect reports
Act-On
Birst
6.7
Customizable dashboards
Act-On
Birst
7.6
Report Formatting Templates
Act-On
Birst
6.3

Ad-hoc Reporting

Act-On
Birst
6.9
Drill-down analysis
Act-On
Birst
7.4
Formatting capabilities
Act-On
Birst
6.6
Integration with R or other statistical packages
Act-On
Birst
6.3
Report sharing and collaboration
Act-On
Birst
7.3

Report Output and Scheduling

Act-On
Birst
7.7
Publish to Web
Act-On
Birst
7.9
Publish to PDF
Act-On
Birst
7.9
Report Versioning
Act-On
Birst
7.4
Report Delivery Scheduling
Act-On
Birst
7.5

Data Discovery and Visualization

Act-On
Birst
6.6
Pre-built visualization formats (heatmaps, scatter plots etc.)
Act-On
Birst
7.2
Location Analytics / Geographic Visualization
Act-On
Birst
7.0
Predictive Analytics
Act-On
Birst
5.6

Access Control and Security

Act-On
Birst
8.1
Multi-User Support (named login)
Act-On
Birst
8.4
Role-Based Security Model
Act-On
Birst
8.1
Multiple Access Permission Levels (Create, Read, Delete)
Act-On
Birst
8.0

Mobile Capabilities

Act-On
Birst
7.3
Responsive Design for Web Access
Act-On
Birst
7.0
Dedicated iOS Application
Act-On
Birst
7.5
Dedicated Android Application
Act-On
Birst
7.6
Dashboard / Report / Visualization Interactivity on Mobile
Act-On
Birst
7.3

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Birst is a powerful tool for BI, it has various features built in which can be used directly by inheriting it instead of writing 1000 lines of code.
  • It gives a way to demonstrate the numbers as various ways through its charts, which makes it easy for a non-IT person to see a trend.
  • The access control gives you the ability to map users as per their use case and dataset.
Dhiraj Kumar profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • The user interface for the administration and development could use a face-lift. Although I believe this is happening very soon.
  • As a small implementation we've had some issues finding a suitable outside partner for consultation.
Andy Olson profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
Birst9.0
Based on 36 answers
It's a perfect fit for our organization! We have been able to reasonably increase our licensing to grow with our organization
Deborah Stillwell Judy profile photo

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
Birst6.4
Based on 11 answers
Quick start for the novice, but powerful enough to satisfy the programmer.
Deborah Stillwell Judy profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Birst4.1
Based on 6 answers
We had a few instances when data didn't process as planned. However, we have worked with Birst and found solutions
Scott Gabriel profile photo

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
Birst7.5
Based on 6 answers
Sometimes I wish the data would load faster. Not sure if that issue is on Birst's end, though
Scott Gabriel profile photo

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
Birst5.0
Based on 18 answers
When we have an issue that is stopping our business from proceeding, I want answers sooner than later. While Birst does have a published response time for each case level, we always wish it could be quicker. What response improvement could there be with a larger support team?In response to first question: Blackhole of issues - Birst needs to improve upon closing issues that resolution was dependent upon code fixes or enhancements, perhaps someone to add a comment on all case tickets at least every 60 days.Escalation - I always have the ability to electronically or via phone escalate a ticket. I also have my Customer Success Manager through whom I can escalate topics.
Deborah Stillwell Judy profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Birst9.1
Based on 4 answers
I went to their annual user conference (Birst Forward) and their standard training class (Birst Boot Camp) this year, and both were excellent. Very educational, and I got all of the personal attention I needed to get my questions about my specific answered. I've also reached out to the trainers after those events to ask more questions, and they've been great about getting back to me with answers
Brett Mooberry profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Birst8.0
Based on 2 answers
Birst has been a solid provider of BI tools in the years we have used them. They have grown with us and have shown they are investing in their service by providing new tools.
George Sanchez profile photo

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
Birst5.3
Based on 6 answers
I wasn't directly involved with the implementation process, but from what I understand it went smoothly
Scott Gabriel profile photo

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
Five years ago when we were researching our BI options, we considered Pentaho and Jaspersoft. No comparison, as they were more programmatic centered and also involved independent modules, so would require multiple components for a total solution.In the first hour of testing Birst, we knew it was the one, very intuitive!
Deborah Stillwell Judy profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
Birst6.0
Based on 2 answers
we can see that loading a lot of data can cause a noticable slow down in performance. Birst support indicated that they don't really consider anything less than 30 seconds to be an issue, but that is not the case for our customers, so we have had to change some of implementation to address this
Tim Welch profile photo

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Now we have a better control of data availability, with a better SLA.
  • The easier access to data for the user.
Ricardo Alexandre Bastos profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

Birst

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Birst Editions & Modules
Birst
Additional Pricing Details

Birst More Information