What users are saying about

Act-On

334 Ratings

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Top Rated
178 Ratings

Act-On

334 Ratings
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Score 7 out of 101

Birst<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
178 Ratings
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Score 6.8 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Birst

Birst is very appropriate for companies that have a low to mid-level of technical sophistication with data preparation, but have a high need for visibility and distribution. I think that it *can* become a good option for mid-sized companies for whom large scale BI implementations like Cognos or MicroStrategies are not practical, or in our case, even relevant, but it can be frustrating for those who have a high level of technical experience with data warehouse development as the tool is very specific and has a fairly steep learning curve, and the technical support resources don't always seem to have the appropriate level of expertise to deal with advanced users.
Marci Augustine profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Birst
WYSIWYG email editor
Act-On
7.2
Birst
Dynamic content
Act-On
7.0
Birst
Ability to test dynamic content
Act-On
6.6
Birst
Landing pages
Act-On
7.8
Birst
A/B testing
Act-On
8.0
Birst
Mobile optimization
Act-On
7.6
Birst
Email deliverability
Act-On
8.8
Birst
List management
Act-On
5.8
Birst
Triggered drip sequences
Act-On
8.3
Birst

Lead Management

Act-On
6.6
Birst
Lead nurturing
Act-On
6.2
Birst
Lead scoring and grading
Act-On
6.8
Birst
Data quality management
Act-On
7.1
Birst
Automated sales alerts and tasks
Act-On
6.3
Birst

Campaign Management

Act-On
7.5
Birst
Calendaring
Act-On
6.8
Birst
Event/webinar marketing
Act-On
8.2
Birst

Social Media Marketing

Act-On
6.7
Birst
Social sharing and campaigns
Act-On
6.4
Birst
Social profile integration
Act-On
6.9
Birst

Reporting & Analytics

Act-On
5.2
Birst
Dashboards
Act-On
4.6
Birst
Standard reports
Act-On
5.6
Birst
Custom reports
Act-On
5.5
Birst

Platform & Infrastructure

Act-On
6.4
Birst
API
Act-On
8.0
Birst
Role-based workflow & approvals
Act-On
6.4
Birst
Customizability
Act-On
5.0
Birst
Integration with Salesforce.com
Act-On
8.0
Birst
Integration with Microsoft Dynamics CRM
Act-On
4.1
Birst
Integration with SugarCRM
Act-On
7.1
Birst

BI Standard Reporting

Act-On
Birst
6.8
Pixel Perfect reports
Act-On
Birst
6.6
Customizable dashboards
Act-On
Birst
7.6
Report Formatting Templates
Act-On
Birst
6.2

Ad-hoc Reporting

Act-On
Birst
6.9
Drill-down analysis
Act-On
Birst
7.4
Formatting capabilities
Act-On
Birst
6.6
Integration with R or other statistical packages
Act-On
Birst
6.3
Report sharing and collaboration
Act-On
Birst
7.3

Report Output and Scheduling

Act-On
Birst
7.6
Publish to Web
Act-On
Birst
7.8
Publish to PDF
Act-On
Birst
7.9
Report Versioning
Act-On
Birst
7.4
Report Delivery Scheduling
Act-On
Birst
7.4

Data Discovery and Visualization

Act-On
Birst
6.6
Pre-built visualization formats (heatmaps, scatter plots etc.)
Act-On
Birst
7.2
Location Analytics / Geographic Visualization
Act-On
Birst
7.0
Predictive Analytics
Act-On
Birst
5.7

Access Control and Security

Act-On
Birst
8.1
Multi-User Support (named login)
Act-On
Birst
8.3
Role-Based Security Model
Act-On
Birst
8.1
Multiple Access Permission Levels (Create, Read, Delete)
Act-On
Birst
8.0

Mobile Capabilities

Act-On
Birst
7.4
Responsive Design for Web Access
Act-On
Birst
7.0
Dedicated iOS Application
Act-On
Birst
7.6
Dedicated Android Application
Act-On
Birst
7.6
Dashboard / Report / Visualization Interactivity on Mobile
Act-On
Birst
7.3

Pros

  • Webinar Creation-This is synced up with our Saleforce and WebEx tools for a smooth seamless event from start to finish. Getting our message through but also keeping our CRM up to date with the interaction.
  • Send Over Time- I cannot preach enough about how effective this feature is for getting messaging through. You are able to select specific time blocks that you would like your blast to drip out. This allows them to less likely be marked as spam because they trickle out.
  • Automation-Some of the best drip marketing features I have ever seen! Automation allows for multiple lists and segments with an endless group of messages. One of the best ways to save you and your team time and allow the customers to raise their hands for help.
  • Support-Their support staff is amazing! You never have to talk to someone you cannot understand or that is not personable. They are always ready and eager to help in anyway they can. Their ability to escalate and get answers the same day is very impressive.
Richard Longo profile photo
  • Birst is a cloud based BI platform and hence all our data is hosted on the cloud platform. Zalora had lot of data users who used to query the database, all these loads where shifted to birst and helped our in-house databases to function smoothly and concentrate on other critical processes.
  • Birst report scheduling functionality has been very useful for our company. reports are scheduled to emails to several operational heads to help them monitor action items and help to improve our operational KPIs.
  • Birst has been flexible with the number of users who can access the tool. Most of the BI platforms currently charges companies based on the users who would use the BI tool.
  • Birst is useful in performing time based KPIs such as YoY, WoW, MoM, Qtr-o-Qtr etc. There are several functions available which helps to perform time based calculation.
  • Birst is very useful in performing aggregations at different level (and different dates) as its based on star schema.
  • As all the reports are in cloud, birst reports can be easily shared with one another and acts as a report repository
  • Birst helps to maintain single source of truth and helps enforce standardized definitions for all our KPIs
  • Visualizer report rendering is of high quality and quite fast for simple data requests and pull
  • Birst provides snapshot functionality which is extensively used in our company to maintain the price logs and changes of all our merchandise.
Rohit Acharya profile photo

Cons

  • More training - There are features I haven't used, due to lack of knowing how to use them. The team has offered to train me on these, I just need to take them up on the offer!
  • Email lists - Sometimes if I remove an opt-out from one list, they are still included in another list. This can just be a source of time-consumption as I have to go find where else the contact is in our account.
Paloma Nazar profile photo
  • Ability to find things in Think Tank Community, need a better way to keep similar topics grouped, inconsistent tags.
  • Community: assumption that this is the first place for answers to issues; which causes time extension for resolution of business challenge.
  • Training: need some freebee's like single topic Lunch & Learn webinars
Deborah Stillwell Judy profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
Birst9.0
Based on 36 answers
We have been able to overcome any of the drawbacks we've found with Birst easily and it has fulfilled almost all of our analytic needs to date. Having seen their roadmap it would be highly unlikely we would move away from this platform any time soon. You simply can't beat the functionality that Birst provides for the price and the things I see coming out of the company solidify that our decision to choose Birst was the best possible choice. We have never regretted the decision.
Brian Flood profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Birst3.4
Based on 6 answers
It can be clunky, but there have been noticeable improvements with each new release. It's obvious that they are working hard to improve the usability
Scott Gabriel profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Birst4.2
Based on 6 answers
We had a few instances when data didn't process as planned. However, we have worked with Birst and found solutions
Scott Gabriel profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Birst7.5
Based on 6 answers
Sometimes I wish the data would load faster. Not sure if that issue is on Birst's end, though
Scott Gabriel profile photo

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
Birst4.5
Based on 14 answers
8 out of 10 times I find the answer to a problem before the support team does. Many times I get the wrong answer from them. I don't find that they evaluate problems well before they start working on them. Many times they work from screen prints and logs without ever speaking to me to find out what is going on.
Lee Ann Benson profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
Birst9.1
Based on 4 answers
I went to their annual user conference (Birst Forward) and their standard training class (Birst Boot Camp) this year, and both were excellent. Very educational, and I got all of the personal attention I needed to get my questions about my specific answered. I've also reached out to the trainers after those events to ask more questions, and they've been great about getting back to me with answers
Brett Mooberry profile photo

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Birst8.0
Based on 2 answers
Birst has been a solid provider of BI tools in the years we have used them. They have grown with us and have shown they are investing in their service by providing new tools.
George Sanchez profile photo

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
Birst5.3
Based on 6 answers
I wasn't directly involved with the implementation process, but from what I understand it went smoothly
Scott Gabriel profile photo

Breadth of Deployment

No answers on this topic
We use birst in every department. Our current deployment is 50 users however that does not represent the true number of people that benefit from the product as we send out multiple reports to 75% of our total user base.
Scott Pellerito profile photo

Alternatives Considered

These systems are all great and very robust, but they count each email sent against the monthly count, which is not always ideal for a company that sends high volume, and high frequency marketing campaigns each month. That is probably the greatest selling point of Act-On, that I can keep a base of customers under a certain limit, and send to them unlimited
Paloma Nazar profile photo
The primary differentiator with Birst is its scalability. Every other system we have developed or reviewed is either very strong in a single focus or requires a large team to manage to deploy over multiple, diverse customers. We have been able to accomplish more successfully and more quickly with a single developer and 2 BA's than what has historically taken multiple developers years to accomplish.
Josh Beam profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Birst6.8
Based on 25 answers
We use the report distribution extensively and lean on this functionality.
Scott Pellerito profile photo

Data Integration

No score
No answers yet
No answers on this topic
Birst7.5
Based on 76 answers
The BirstConnect product gives us tremendous flexibility in the data sources we are able to connect to. One of the beautiful examples of this is a customer who has a legacy ERP system, a homegrown data warehouse and a modern ERP system. We were able to utilize BirstConnect and the data mapping tool to merge all three data sources into a single reporting engine, something they had previously not been able to do.
Josh Beam profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
Birst6.0
Based on 2 answers
we can see that loading a lot of data can cause a noticable slow down in performance. Birst support indicated that they don't really consider anything less than 30 seconds to be an issue, but that is not the case for our customers, so we have had to change some of implementation to address this
Tim Welch profile photo

Return on Investment

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo
  • Streamlines my analysis
  • Houses all information into one repository that can be accessed by all who need it
  • Shortens length of time to resolving internal inquiries
Tyler Adams profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

Birst

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Birst Editions & Modules
Birst
Additional Pricing Details

Birst More Information