What users are saying about
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365 Ratings
182 Ratings

Act-On

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365 Ratings
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Score 7.5 out of 101
182 Ratings
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Score 6.9 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Birst

If you are looking for "Instant BI", Birst isn't that tool. If you want to roll your own solution using a single application to perform all of your ETL, reporting/dashboard, like to get deep in the weeds and have a lot of control of how your data is processed, this is going to make you smile.
Sean Keesler profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.6
Birst
WYSIWYG email editor
Act-On
7.3
Birst
Dynamic content
Act-On
6.9
Birst
Ability to test dynamic content
Act-On
6.9
Birst
Landing pages
Act-On
7.4
Birst
A/B testing
Act-On
7.2
Birst
Mobile optimization
Act-On
7.9
Birst
Email deliverability
Act-On
7.9
Birst
List management
Act-On
8.2
Birst
Triggered drip sequences
Act-On
8.3
Birst

Lead Management

Act-On
7.7
Birst
Lead nurturing
Act-On
8.1
Birst
Lead scoring and grading
Act-On
8.0
Birst
Data quality management
Act-On
7.0
Birst
Automated sales alerts and tasks
Act-On
7.7
Birst

Campaign Management

Act-On
7.5
Birst
Calendaring
Act-On
6.8
Birst
Event/webinar marketing
Act-On
8.2
Birst

Social Media Marketing

Act-On
6.5
Birst
Social sharing and campaigns
Act-On
6.7
Birst
Social profile integration
Act-On
6.3
Birst

Reporting & Analytics

Act-On
6.7
Birst
Dashboards
Act-On
6.8
Birst
Standard reports
Act-On
7.1
Birst
Custom reports
Act-On
6.2
Birst

Platform & Infrastructure

Act-On
7.8
Birst
API
Act-On
7.1
Birst
Role-based workflow & approvals
Act-On
7.6
Birst
Customizability
Act-On
7.1
Birst
Integration with Salesforce.com
Act-On
8.3
Birst
Integration with Microsoft Dynamics CRM
Act-On
8.1
Birst
Integration with SugarCRM
Act-On
8.6
Birst

BI Standard Reporting

Act-On
Birst
6.9
Pixel Perfect reports
Act-On
Birst
6.8
Customizable dashboards
Act-On
Birst
7.6
Report Formatting Templates
Act-On
Birst
6.4

Ad-hoc Reporting

Act-On
Birst
6.8
Drill-down analysis
Act-On
Birst
7.2
Formatting capabilities
Act-On
Birst
6.7
Integration with R or other statistical packages
Act-On
Birst
6.1
Report sharing and collaboration
Act-On
Birst
7.3

Report Output and Scheduling

Act-On
Birst
7.7
Publish to Web
Act-On
Birst
8.1
Publish to PDF
Act-On
Birst
7.9
Report Versioning
Act-On
Birst
7.4
Report Delivery Scheduling
Act-On
Birst
7.6

Data Discovery and Visualization

Act-On
Birst
6.6
Pre-built visualization formats (heatmaps, scatter plots etc.)
Act-On
Birst
7.1
Location Analytics / Geographic Visualization
Act-On
Birst
7.2
Predictive Analytics
Act-On
Birst
5.6

Access Control and Security

Act-On
Birst
8.1
Multi-User Support (named login)
Act-On
Birst
8.4
Role-Based Security Model
Act-On
Birst
8.1
Multiple Access Permission Levels (Create, Read, Delete)
Act-On
Birst
7.8

Mobile Capabilities

Act-On
Birst
7.3
Responsive Design for Web Access
Act-On
Birst
7.1
Dedicated iOS Application
Act-On
Birst
7.4
Dedicated Android Application
Act-On
Birst
7.5
Dashboard / Report / Visualization Interactivity on Mobile
Act-On
Birst
7.2

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour profile photo

Birst

  • Birst provides a very scalable and high-performance BI Platform. Setting up a new project "space" is simple, fast and easy to manage.
  • Birst provides a deep and comprehensive ETL and query capability to perform most any data transformation.
  • Building out Dashboards is easy. Building new reports with the Visualization tool is easy and powerful.
David Strutt profile photo

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll profile photo

Birst

  • Terrible documentation and training resources. Sometimes not enough documentation, sometimes it is WRONG! Often we are told to post our issues to the Birst user forum, as if we should be able to figure out our own problems rather than Birst troubleshooting their own product.
  • Sometimes when there are bugs we are told they will only be addressed by voting on them as feature requests, not addressing the bugs. Some feature requests are years old.
  • When using Birst Connect there is a lot that can go wrong on the Birst side of things completely out of our control, and then we are waiting on technical support to resolve. In particular the space can get "locked" if we try to process while it's already processing. I've also experienced where a staging table was deleted in the user interface, but not the backend of the tool, so it failed until the support team manually removed it.
  • Birst technical support is very weak. They often do not answer the phone, and they always ask to go on a call with you after submitting a ticket, no matter if we've provided extensive documentation within the ticket.
  • The ETL features are incredibly hard to use, though very powerful. As someone who has an understanding of database theory I found the fact that the training refused to teach to "primary keys" and "foreign keys" and "facts and dimensions" and instead made us learn a whole different terminology of "levels" and "hierarchies" very confusing.
  • Processing is entirely mysterious to us. There's little explanation of what is happening when it is processing, which makes it hard to troubleshoot when things go wrong.
  • Terrible or non-existent error messages. When a scripted source fails to execute the log in the scripted source doesn't even generate an error message. We've also found that the error message "data format is not correct" doesn't actually mean that, but can mean a whole bunch of other things related to the model.
  • Birst does not allow snowflake data structure more than 2 levels deep. This is a problem as our data warehouse is a snowflake, so we always have to flatten our tables.
  • Even though the visualization tool makes nice views, it is not as robust as even years old versions of Tableau. In particular I've found I often export my data out of Birst and into Tableau when I want to visualize two or more attributes.
  • Birst sends its users to the user Forum, but half of the issues on there have not been resolved. There's a person whose job it is to reply whether the users have figured out a solution. Why is this our responsibility to figure out their tool?
  • Very, very little support for using Live Access to connect to data. Some of the Birst support staff don't even know how to use it.
Robin Filan profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo

Birst

Birst 9.0
Based on 36 answers
We have been able to overcome any of the drawbacks we've found with Birst easily and it has fulfilled almost all of our analytic needs to date. Having seen their roadmap it would be highly unlikely we would move away from this platform any time soon. You simply can't beat the functionality that Birst provides for the price and the things I see coming out of the company solidify that our decision to choose Birst was the best possible choice. We have never regretted the decision.
Brian Flood profile photo

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo

Birst

Birst 6.4
Based on 11 answers
We have been using Birst for 10 years .We like a lot of things it offers but especially the ability to create new data sources and build reports/dashboard on top of that data very fast and relatively easy. What we dislike is a way how some of new features/modules have been designed and developed and lack of consistent focus on product stability. Since Birst became part of Infor, a lot of things changed for the worse (product reliability, tech support,...) We hope that this is just a phase that will be over soon.
Sanja Prstojevic profile photo

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Birst

Birst 4.1
Based on 6 answers
We frequently experience -103 errors due to us using the Live Connect functionality, which does not seem to handle even minor interruptions in connectivity, and treats all future connection attempts or data requests as errors, even if the issue does not exist any longer
Tim Welch profile photo

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno profile photo

Birst

Birst 7.5
Based on 6 answers
Everything runs very fast and smoothly. The only process that I wish was faster would be processing the data after uploading new data or making changes to the existing data model. It can take 15-20 minutes (roughly) to upload and process new data once you start getting into 10's of millions of rows. Given my experience with how long it takes me to pull the same data using SQL Server Management Studio, I don't think Birst is unreasonably slow - but for me to give a higher rating, I would want it to be unreasonably fast
Brett Mooberry profile photo

Support

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo

Birst

Birst 5.2
Based on 18 answers
When we have an issue that is stopping our business from proceeding, I want answers sooner than later. While Birst does have a published response time for each case level, we always wish it could be quicker. What response improvement could there be with a larger support team?In response to first question: Blackhole of issues - Birst needs to improve upon closing issues that resolution was dependent upon code fixes or enhancements, perhaps someone to add a comment on all case tickets at least every 60 days.Escalation - I always have the ability to electronically or via phone escalate a ticket. I also have my Customer Success Manager through whom I can escalate topics.
Deborah Stillwell Judy profile photo

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Birst

Birst 9.1
Based on 4 answers
I have attended two different training sessions. The first one was my initial training on the system. It was well paced, clear and concise. If there were questions that were not able to be answered by the instructor, he took down the question and actually followed up and provided us a response quickly.The second session was specific to the dashboard and report design components. This training was very good though there were some attendants who had little or no experience and their questions slowed the class.
Timothy Humphreys profile photo

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Birst

Birst 8.0
Based on 2 answers
Birst has been a solid provider of BI tools in the years we have used them. They have grown with us and have shown they are investing in their service by providing new tools.
George Sanchez profile photo

Implementation

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy profile photo

Birst

Birst 5.3
Based on 6 answers
Have clean data! Birst flexibility allows - Start small, then introduce functionality and complexity along the way. If you try to present all the functionality [bells and whistles] and wow them, but bad data is uncovered, the end user blames the new application and turns away.
Deborah Stillwell Judy profile photo

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky profile photo

Birst

Birst provide a much better web UI and end user experience and distribution mechanism than both Tableau and SSRS. Power BI simply did not have the full complement of features that we needed at the time of our selection to be competitive and Pentaho was too custom and would have required an investment in professional services that we could not afford. SSRS is good for data dumps, but creating user friendly visualizations is not practical. Snowflake ended up as our EDW platform, and we integrate that with Birst to provide a complete BI stack for our end users.
Marci Augustine profile photo

Scalability

Act-On

Act-On 9.1
Based on 1 answer
No answer on this topic is available.

Birst

Birst 6.0
Based on 2 answers
we can see that loading a lot of data can cause a noticable slow down in performance. Birst support indicated that they don't really consider anything less than 30 seconds to be an issue, but that is not the case for our customers, so we have had to change some of implementation to address this
Tim Welch profile photo

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar profile photo

Birst

  • Being a manufacturing company we tend to lag behind technologically. But having all the data for different ERP systems in one place has been an eye opener for the executives. It has lessened the need to convert some legacy ERP systems.
  • Having such a simple reporting tool is a great asset to some of our sites that have traditionally had trouble gathering data from AS400 systems.
Andy Olson profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Birst

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Birst Editions & Modules

Additional Pricing Details

Add comparison