What users are saying about

Act-On

328 Ratings

Bronto

Top Rated
109 Ratings

Act-On

328 Ratings
Score 7 out of 101

Bronto

Top Rated
109 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Bronto

The Bronto platform is a great email marketing tool. It would be nice to see the drag-and-drop editor built out more with some pre-designed templates, so that it's ultimately easier to achieve clean, modern-looking templates across all email providers. Since we don't yet have direct-to-consumer e-commerce, we aren't able to use any of the abandoned cart workflows, etc., so we haven't been able to make use of those features yet.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Bronto
8.0
WYSIWYG email editor
Act-On
7.3
Bronto
8.5
Dynamic content
Act-On
6.9
Bronto
7.7
Ability to test dynamic content
Act-On
6.6
Bronto
7.2
Landing pages
Act-On
7.8
Bronto
6.1
A/B testing
Act-On
8.0
Bronto
8.3
Mobile optimization
Act-On
7.7
Bronto
8.1
Email deliverability
Act-On
8.8
Bronto
8.9
List management
Act-On
5.9
Bronto
8.5
Triggered drip sequences
Act-On
8.3
Bronto
8.9

Lead Management

Act-On
6.7
Bronto
Lead nurturing
Act-On
6.3
Bronto
Lead scoring and grading
Act-On
6.9
Bronto
Data quality management
Act-On
7.1
Bronto
Automated sales alerts and tasks
Act-On
6.4
Bronto

Campaign Management

Act-On
7.5
Bronto
Calendaring
Act-On
6.8
Bronto
Event/webinar marketing
Act-On
8.3
Bronto

Social Media Marketing

Act-On
6.7
Bronto
Social sharing and campaigns
Act-On
6.4
Bronto
Social profile integration
Act-On
7.0
Bronto

Reporting & Analytics

Act-On
5.3
Bronto
7.7
Dashboards
Act-On
4.7
Bronto
8.0
Standard reports
Act-On
5.7
Bronto
7.7
Custom reports
Act-On
5.6
Bronto
7.3

Platform & Infrastructure

Act-On
6.4
Bronto
API
Act-On
8.0
Bronto
Role-based workflow & approvals
Act-On
6.4
Bronto
Customizability
Act-On
5.1
Bronto
Integration with Salesforce.com
Act-On
8.0
Bronto
Integration with Microsoft Dynamics CRM
Act-On
4.1
Bronto
Integration with SugarCRM
Act-On
7.1
Bronto

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Chat support. They are the professionals behind those keyboards. Not asking someone else. Them. Right there. Get your answers fast and accurate.
  • Detailed tracking information. Sends, delivered, clicks, conversions. Anything and everything you want to know about how your emails are doing is tracked. I keep my own reporting separate in an excel sheet, but they have great reporting.
  • Automated messaging rules. Set and forget emails that hit the customer with the right information exactly when needed. The workflows allow for some REALLY cool & complex set ups too.
Johnathan Karch profile photo

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • The analytics section, while already very comprehensive, should add in even more ways to compare email campaigns to one another
  • The email builder is adequate but can be a bit cumbersome when creating more advanced emails
  • Improving the automation of emails is another way in which Bronto could improve
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
Bronto5.0
Based on 3 answers
Found another program we liked better at a lower price that has all the functionality we needed
Barbara Wiesner profile photo

Usability

Act-On7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo
Bronto9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
No photo available

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Bronto10.0
Based on 1 answer
I never experienced any downtime.
No photo available

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Bronto8.0
Based on 1 answer
No photo available

Support

Act-On8.8
Based on 38 answers
The customer success manager assigned to each accounts after you become a client are amazing.
Angie J Anderson profile photo
Bronto2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Bronto8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
No photo available

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
Bronto9.0
Based on 1 answer
Easy to set up.
No photo available

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
Much better list management and segmentation.
Thomas Soerenes profile photo

Return on Investment

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo
  • Significant ROI
  • Solid lift in open rates compared to previous efforts with other platforms.
  • Solid click-through rates through segmentation and drip campaigns.
Thomas Soerenes profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

Bronto

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Bronto Editions & Modules
Bronto
Additional Pricing Details
Request pricing at info@bronto.com.

Bronto More Information