What users are saying about
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361 Ratings
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Top Rated
113 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101

Bronto

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Top Rated
113 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Bronto

We've used Bronto for the past year or so with a couple of our larger clients. It's super easy to work with and offers good strategies to get the most out of our email marketing campaigns. It has automated responders that help with e-newsletters and campaign sign-ups, which streamlines our workload and saves us the headache of tracking all this stuff ourselves. This software is ideal for large companies with huge returns.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Bronto
8.0
WYSIWYG email editor
Act-On
7.5
Bronto
8.2
Dynamic content
Act-On
7.2
Bronto
7.6
Ability to test dynamic content
Act-On
7.2
Bronto
7.2
Landing pages
Act-On
7.4
Bronto
6.8
A/B testing
Act-On
7.2
Bronto
8.2
Mobile optimization
Act-On
7.9
Bronto
7.9
Email deliverability
Act-On
7.9
Bronto
8.8
List management
Act-On
8.2
Bronto
8.5
Triggered drip sequences
Act-On
8.4
Bronto
8.7

Lead Management

Act-On
7.7
Bronto
Lead nurturing
Act-On
8.1
Bronto
Lead scoring and grading
Act-On
8.0
Bronto
Data quality management
Act-On
7.0
Bronto
Automated sales alerts and tasks
Act-On
7.6
Bronto

Campaign Management

Act-On
7.5
Bronto
Calendaring
Act-On
6.8
Bronto
Event/webinar marketing
Act-On
8.3
Bronto

Social Media Marketing

Act-On
6.6
Bronto
Social sharing and campaigns
Act-On
6.7
Bronto
Social profile integration
Act-On
6.4
Bronto

Reporting & Analytics

Act-On
6.7
Bronto
7.3
Dashboards
Act-On
6.8
Bronto
7.7
Standard reports
Act-On
7.0
Bronto
7.3
Custom reports
Act-On
6.2
Bronto
6.9

Platform & Infrastructure

Act-On
7.7
Bronto
API
Act-On
7.1
Bronto
Role-based workflow & approvals
Act-On
7.5
Bronto
Customizability
Act-On
7.0
Bronto
Integration with Salesforce.com
Act-On
8.2
Bronto
Integration with Microsoft Dynamics CRM
Act-On
7.8
Bronto
Integration with SugarCRM
Act-On
8.6
Bronto

Pros

Act-On

  • List Management. Act-On has some powerful segmentation tools that complement the automated programs very well. Act-On lets you really slice and dice your lists however you see fit. Connected to Salesforce, Act-On becomes super-charged.
  • Automated Programs. You can then take your targeted segments and create robust automated programs that can be tailored into specific tracks for your targeted audience.
  • Webinar Programs. If you use GotoWebinar or WebEx, managing the webinar is a breeze. Act-On will handle the invitations, registrations, reminders and post-event follow-up for you. It works really well.
Dave Moll profile photo

Bronto

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
No photo available

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll profile photo

Bronto

  • It would be nice if Bronto held sales data, you can't see it easily in tables.
  • It would be nice if Bronto tracked legacy growth – we could track growth each month digitally rather than just writing stuff down.
  • Their mobile version still is a bit lacking on different devices, mobile/desktop is generally grouped "okay" and same for the rendering engine of the mail client.
No photo available

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

Bronto

Bronto 9.0
Based on 4 answers
As with anything, it's not perfect but it's more than suitable for our needs. I'd like to see continued growth and updates from Bronto and I'm excited to see what they have planned for their users down the road. Our clients (and my superiors) have been very happy with the performance of the software so far. It's going to be a great year for us
No photo available

Usability

Act-On

Act-On 7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo

Bronto

Bronto 9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
No photo available

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Bronto

Bronto 10.0
Based on 1 answer
I never experienced any downtime.
No photo available

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Bronto

Bronto 8.0
Based on 1 answer
No photo available

Support

Act-On

Act-On 8.8
Based on 38 answers
The customer success manager assigned to each accounts after you become a client are amazing.
Angie J Anderson profile photo

Bronto

Bronto 2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis profile photo

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Bronto

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Bronto

Bronto 8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
No photo available

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo

Bronto

Bronto 9.0
Based on 1 answer
Easy to set up.
No photo available

Alternatives Considered

Act-On

Act-On does most everything that Marketo and HubSpot can and Act-On does some of them better and some of them worse. I've outlined the strengths and weaknesses of Act-On already. I am familiar with Marketo and HubSpot but not familiar enough with them to create a matrix type of comparison. Some of the differences are just different, not better or worse. For example, Marketo throws all the contacts into a master list of sorts and segments are created via queries. Act-On has user-created lists and segments built off each list.
Dave Moll profile photo

Bronto

Johnathan Karch profile photo

Return on Investment

Act-On

  • Act-On has helped us find new business. As an agency, we can help clients get started with marketing automation.
  • With proper strategic planning, Act-On is a great tool for moving leads through your funnel.
  • As a data-driven agency, we have had to look elsewhere for our reporting needs.
Dave Moll profile photo

Bronto

  • Bigger response from our audience – Since we're dealing with massive email marketing campaigns, having our work streamlined with this software has generated a much larger response (which is great!).
  • Its responsive technical support and training have helped a lot of our staff become familiar with the program so it's easier to figure problems out.
  • Our engagement has gone up 35% in the last quarter with using Bronto.
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Bronto

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Bronto Editions & Modules

Bronto
Additional Pricing Details
Request pricing at info@bronto.com.

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