What users are saying about
342 Ratings

Bronto

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Top Rated
111 Ratings
342 Ratings
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Score 7 out of 101

Bronto

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Top Rated
111 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

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Likelihood to Recommend

Act-On

If you are not familiar with Marketing Automation, you should consider whether you have the resources to manage a platform and your content. You do not have to be a techy to work with Act-On, however some HTML and CSS skills come in handy. With Act-On you are up and running in no time. When connecting with a different CRM such as Salesforce, NetSuite, Dynamics or other native integrations, you will learn that Act-On provides all the APIs you need and more importantly all the support you will need.
Harold Klaassen profile photo

Bronto

For companies looking to take the next step in their email marketing. Having the tracking and automated messaging of what the 'big boys' do. Bronto can do it, as we are doing it with them
Johnathan Karch profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Bronto
8.0
WYSIWYG email editor
Act-On
7.9
Bronto
8.5
Dynamic content
Act-On
7.1
Bronto
7.7
Ability to test dynamic content
Act-On
6.7
Bronto
7.3
Landing pages
Act-On
7.0
Bronto
6.6
A/B testing
Act-On
6.9
Bronto
8.0
Mobile optimization
Act-On
6.8
Bronto
8.0
Email deliverability
Act-On
7.8
Bronto
8.7
List management
Act-On
6.4
Bronto
8.3
Triggered drip sequences
Act-On
9.2
Bronto
8.6

Lead Management

Act-On
7.3
Bronto
Lead nurturing
Act-On
7.0
Bronto
Lead scoring and grading
Act-On
7.4
Bronto
Data quality management
Act-On
7.9
Bronto
Automated sales alerts and tasks
Act-On
6.7
Bronto

Campaign Management

Act-On
7.6
Bronto
Calendaring
Act-On
6.8
Bronto
Event/webinar marketing
Act-On
8.5
Bronto

Social Media Marketing

Act-On
7.9
Bronto
Social sharing and campaigns
Act-On
7.9
Bronto
Social profile integration
Act-On
7.9
Bronto

Reporting & Analytics

Act-On
5.7
Bronto
7.7
Dashboards
Act-On
5.5
Bronto
7.9
Standard reports
Act-On
6.0
Bronto
7.7
Custom reports
Act-On
5.7
Bronto
7.3

Platform & Infrastructure

Act-On
7.3
Bronto
API
Act-On
9.2
Bronto
Role-based workflow & approvals
Act-On
6.8
Bronto
Customizability
Act-On
6.7
Bronto
Integration with Salesforce.com
Act-On
8.0
Bronto
Integration with Microsoft Dynamics CRM
Act-On
6.1
Bronto
Integration with SugarCRM
Act-On
7.0
Bronto

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Chat support. They are the professionals behind those keyboards. Not asking someone else. Them. Right there. Get your answers fast and accurate.
  • Detailed tracking information. Sends, delivered, clicks, conversions. Anything and everything you want to know about how your emails are doing is tracked. I keep my own reporting separate in an excel sheet, but they have great reporting.
  • Automated messaging rules. Set and forget emails that hit the customer with the right information exactly when needed. The workflows allow for some REALLY cool & complex set ups too.
Johnathan Karch profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • Scaled pricing. You get A LOT with them. Sometimes you just don't need it all. They have some a la carte features, but a lot comes with the 'basic' set up. Could be cheaper to get 'into Bronto' then. Still get a good amount for what you are paying.
  • Being owned by a huge corp such as Oracle, there is always a little bit of bureaucracy that you just hate. Example, the invoice emails you get look so basic you would think they are spam, not for an ESP company. Nice save is you have an account rep. I talk just to them if I can. They always do a great job getting what I need.
Johnathan Karch profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
Bronto9.0
Based on 4 answers
As with anything, it's not perfect but it's more than suitable for our needs. I'd like to see continued growth and updates from Bronto and I'm excited to see what they have planned for their users down the road. Our clients (and my superiors) have been very happy with the performance of the software so far. It's going to be a great year for us
No photo available

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Bronto9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
No photo available

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Bronto10.0
Based on 1 answer
I never experienced any downtime.
No photo available

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
Bronto8.0
Based on 1 answer
No photo available

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
Bronto2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Bronto8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
No photo available

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
Bronto9.0
Based on 1 answer
Easy to set up.
No photo available

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
Bronto is not cheap, but it's valuable if you use it correctly. MailChimp has a better message editor and better third party apps, and is cheaper than Bronto and it more honest and transparent in pricing (very important for a partner!). Bronto has better segmentation tools and better workflow creation and management (for Drips) but it's hard to trust them. We are probably moving to Mail Chimp this year. Listrak is very similar to Bronto at a much lower price point. We have found the Bronto UI and Mail Chimp UI better, cleaner and more intuitive than Listrak - which cuts down on mistakes and headaches for our team - but Listrak has gotten better over the last 2 years and we have strongly considered them and are looking again at them this year.
McKane Davis profile photo

Return on Investment

  • Increased efficiency of marketing program build
  • Improved analytics and insight
  • More visibility of prospect and customer interactions
Mark Terry profile photo
  • Working with our account manager and a Bronto designer, we've seen our Open Rates improve 5.9 percent in the last year.
  • We have seen our Click Rates improve 1.4% in the last year.
  • We have lost the ability to track conversions with a switch in ticket vendors, as Bronto isn't a preferred partner of our ticket vendor.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

Bronto

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Bronto Editions & Modules
Bronto
Additional Pricing Details
Request pricing at info@bronto.com.

Bronto More Information