What users are saying about
393 Ratings
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Top Rated
1317 Ratings
393 Ratings
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Score 8.2 out of 100

HubSpot CRM

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Top Rated
1317 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

HubSpot CRM

It is very useful for any type of sales business because of the great sales and marketing hubs that HubSpot offers. Little more difficult to use when your company structure is more complex, but working with HubSpot support and Hub Specialists we were able to get HubSpot set up to our liking and now running more smoothly. Overall HubSpot is a wonderful tool. The only reason I say it's 8/10 is because there is a few small roadblocks we have encountered related to how some things just can't be changed or edited.
Gregory Schneider | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.2
HubSpot CRM
WYSIWYG email editor
Act-On
9.4
HubSpot CRM
Dynamic content
Act-On
9.2
HubSpot CRM
Ability to test dynamic content
Act-On
9.0
HubSpot CRM
Landing pages
Act-On
9.0
HubSpot CRM
A/B testing
Act-On
9.4
HubSpot CRM
Mobile optimization
Act-On
9.6
HubSpot CRM
Email deliverability reporting
Act-On
8.9
HubSpot CRM
List management
Act-On
9.4
HubSpot CRM
Triggered drip sequences
Act-On
9.2
HubSpot CRM

Lead Management

Act-On
9.4
HubSpot CRM
Lead nurturing
Act-On
9.6
HubSpot CRM
Lead scoring and grading
Act-On
9.8
HubSpot CRM
Data quality management
Act-On
9.2
HubSpot CRM
Automated sales alerts and tasks
Act-On
9.1
HubSpot CRM

Campaign Management

Act-On
8.1
HubSpot CRM
Calendaring
Act-On
6.8
HubSpot CRM
Event/webinar marketing
Act-On
9.4
HubSpot CRM

Social Media Marketing

Act-On
9.3
HubSpot CRM
Social sharing and campaigns
Act-On
9.3
HubSpot CRM
Social profile integration
Act-On
9.3
HubSpot CRM

Reporting & Analytics

Act-On
9.1
HubSpot CRM
Dashboards
Act-On
9.0
HubSpot CRM
Standard reports
Act-On
8.8
HubSpot CRM
Custom reports
Act-On
9.4
HubSpot CRM

Platform & Infrastructure

Act-On
9.3
HubSpot CRM
API
Act-On
9.0
HubSpot CRM
Role-based workflow & approvals
Act-On
9.1
HubSpot CRM
Customizability
Act-On
9.5
HubSpot CRM
Integration with Salesforce.com
Act-On
9.5
HubSpot CRM
Integration with Microsoft Dynamics CRM
Act-On
9.4
HubSpot CRM
Integration with SugarCRM
Act-On
9.0
HubSpot CRM

Sales Force Automation

Act-On
HubSpot CRM
8.0
Customer data management / contact management
Act-On
HubSpot CRM
8.7
Workflow management
Act-On
HubSpot CRM
7.8
Territory management
Act-On
HubSpot CRM
7.2
Opportunity management
Act-On
HubSpot CRM
8.1
Integration with email client (e.g., Outlook or Gmail)
Act-On
HubSpot CRM
8.4
Contract management
Act-On
HubSpot CRM
7.8
Quote & order management
Act-On
HubSpot CRM
7.8
Interaction tracking
Act-On
HubSpot CRM
8.3
Channel / partner relationship management
Act-On
HubSpot CRM
7.5

Customer Service & Support

Act-On
HubSpot CRM
7.3
Case management
Act-On
HubSpot CRM
7.2
Call center management
Act-On
HubSpot CRM
7.0
Help desk management
Act-On
HubSpot CRM
7.6

Marketing Automation

Act-On
HubSpot CRM
8.5
Lead management
Act-On
HubSpot CRM
8.4
Email marketing
Act-On
HubSpot CRM
8.6

CRM Project Management

Act-On
HubSpot CRM
7.6
Task management
Act-On
HubSpot CRM
8.2
Billing and invoicing management
Act-On
HubSpot CRM
6.7
Reporting
Act-On
HubSpot CRM
7.8

CRM Reporting & Analytics

Act-On
HubSpot CRM
7.8
Forecasting
Act-On
HubSpot CRM
7.8
Pipeline visualization
Act-On
HubSpot CRM
8.0
Customizable reports
Act-On
HubSpot CRM
7.5

Customization

Act-On
HubSpot CRM
7.6
Custom fields
Act-On
HubSpot CRM
8.2
Custom objects
Act-On
HubSpot CRM
7.7
Scripting environment
Act-On
HubSpot CRM
6.8
API for custom integration
Act-On
HubSpot CRM
7.9

Security

Act-On
HubSpot CRM
8.3
Single sign-on capability
Act-On
HubSpot CRM
8.3
Role-based user permissions
Act-On
HubSpot CRM
8.3

Social CRM

Act-On
HubSpot CRM
7.7
Social data
Act-On
HubSpot CRM
7.7
Social engagement
Act-On
HubSpot CRM
7.8

Integrations with 3rd-party Software

Act-On
HubSpot CRM
7.9
Marketing automation
Act-On
HubSpot CRM
8.2
Compensation management
Act-On
HubSpot CRM
7.6

Platform

Act-On
HubSpot CRM
6.6
Mobile access
Act-On
HubSpot CRM
6.6

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

HubSpot CRM

  • The organization of HubSpot's interface is very well thought out and easy to use. This is a strength as anyone can easily become a user of this CRM.
  • Dashboards are easy to read and use, great for companies to help track the performance of the organization and its employees.
  • HubSpot can effortlessly be integrated into a company's business process. At Riipen we were able to simply connect HubSpot to our Gmails and have it be a member in carrying out our daily tasks.
Olivia Ngo | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

HubSpot CRM

  • I sometimes forget to save when creating new campaigns/sequences so an autosave feature would be a huge asset.
  • There seem to be a lot of steps when creating certain things, so more direction on what to do next would also be helpful.
🌹Rosalyn Edwards | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 9.1
Based on 4 answers
Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
Greg Linnemanstons | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 8.5
Based on 216 answers
Based on the CRM that I have used in the past, HubSpot CRM is much more efficient and organized. It has great analytics and allows the company's sales to increase effectively. The past CRM I had to work with was hard to use and was not beginner friendly, whereas HubSpot was easy to follow and learn.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

HubSpot CRM

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

HubSpot CRM

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 8.3
Based on 18 answers
HubSpot has a very good customer support, one can chat in real time by phone or text, or send an email. I have not had to use their support very much, but when I have they have been very professional and quick to respond to address my needs and concerns.
Anonymous | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

HubSpot CRM

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

HubSpot CRM

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 9.1
Based on 10 answers
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Greg Linnemanstons | TrustRadius Reviewer

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM is a great jack of all for smaller businesses and allows you to focus heavy on the marketing tools to get contacts down the funnel and into the hands of the salesperson. It's sales hub tools are great for smaller businesses or startups because they provide more robust options than some other platforms, but ultimately should be paired with the sales tools offered by Salesforce to make an ultimate CRM experience that benefits both marketing and sales equally. HubSpot CRM is more robust than ZoomInfo Engage in that it is able to tie all of this information directly into your contact records without an outside integration and focuses on outreach to inbound contacts. ZoomInfo Engage encourages list building and cold outreach, which can be helpful in some cases and not in others. Ultimately all platforms have their pros and cons but HubSpot CRM is a great option for small-medium businesses and startups that need one platform that can handle marketing, sales, and customer service/success. For larger businesses that can afford multiple tools, HubSpot CRM integrates wonderfully with Salesforce and other platforms that enhance marketing and sales efforts.
Anonymous | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

HubSpot CRM

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

HubSpot CRM

  • The billing stage is very fast and efficient which has increased our opportunity to send out quotes and increase revenue.
  • Keeps our team up to date with payment denials so we can reach out to the client for updated information in order to have payments maintained.
  • If a payment is denied, it is impossible to know that unless you are on the Billing team so it would be beneficial if the project would automatically be put on pause if the payment was denied.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

HubSpot CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

HubSpot CRM Editions & Modules

Edition
Free Forever$01
CRM Bundle$502
  1. Per Month [Unlimited Users]
  2. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
9.4
HubSpot CRM
8.5

Likelihood to Renew

Act-On
8.9
HubSpot CRM
9.1

Usability

Act-On
9.1
HubSpot CRM
8.5

Reliability and Availability

Act-On
9.1
HubSpot CRM

Performance

Act-On
8.2
HubSpot CRM

Support Rating

Act-On
7.3
HubSpot CRM
8.3

In-Person Training

Act-On
8.7
HubSpot CRM

Online Training

Act-On
9.3
HubSpot CRM

Implementation Rating

Act-On
8.6
HubSpot CRM
9.1

Scalability

Act-On
9.1
HubSpot CRM

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