What users are saying about
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364 Ratings
12 Ratings

Act-On

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364 Ratings
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Score 7.5 out of 101
12 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Leadfeeder

It is very good if your business is B2B. You can directly contact the business that was interested in your services without having to go through extensive research. For a company that mainly sells products and services to the end consumer, it may be less appropriate to use LeadFeeder. It wouldn't help much if you see a business visiting your page as it may only be a person in that company looking for something while at work
Susan Hammiche profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.6
Leadfeeder
WYSIWYG email editor
Act-On
7.3
Leadfeeder
Dynamic content
Act-On
6.9
Leadfeeder
Ability to test dynamic content
Act-On
6.9
Leadfeeder
Landing pages
Act-On
7.4
Leadfeeder
A/B testing
Act-On
7.2
Leadfeeder
Mobile optimization
Act-On
7.9
Leadfeeder
Email deliverability
Act-On
7.9
Leadfeeder
List management
Act-On
8.2
Leadfeeder
Triggered drip sequences
Act-On
8.3
Leadfeeder

Lead Management

Act-On
7.7
Leadfeeder
Lead nurturing
Act-On
8.1
Leadfeeder
Lead scoring and grading
Act-On
8.0
Leadfeeder
Data quality management
Act-On
7.0
Leadfeeder
Automated sales alerts and tasks
Act-On
7.7
Leadfeeder

Campaign Management

Act-On
7.5
Leadfeeder
Calendaring
Act-On
6.8
Leadfeeder
Event/webinar marketing
Act-On
8.2
Leadfeeder

Social Media Marketing

Act-On
6.5
Leadfeeder
Social sharing and campaigns
Act-On
6.7
Leadfeeder
Social profile integration
Act-On
6.3
Leadfeeder

Reporting & Analytics

Act-On
6.7
Leadfeeder
Dashboards
Act-On
6.8
Leadfeeder
Standard reports
Act-On
7.1
Leadfeeder
Custom reports
Act-On
6.2
Leadfeeder

Platform & Infrastructure

Act-On
7.8
Leadfeeder
API
Act-On
7.1
Leadfeeder
Role-based workflow & approvals
Act-On
7.6
Leadfeeder
Customizability
Act-On
7.1
Leadfeeder
Integration with Salesforce.com
Act-On
8.3
Leadfeeder
Integration with Microsoft Dynamics CRM
Act-On
8.0
Leadfeeder
Integration with SugarCRM
Act-On
8.6
Leadfeeder

Pros

Act-On

  • List Management. Act-On has some powerful segmentation tools that complement the automated programs very well. Act-On lets you really slice and dice your lists however you see fit. Connected to Salesforce, Act-On becomes super-charged.
  • Automated Programs. You can then take your targeted segments and create robust automated programs that can be tailored into specific tracks for your targeted audience.
  • Webinar Programs. If you use GotoWebinar or WebEx, managing the webinar is a breeze. Act-On will handle the invitations, registrations, reminders and post-event follow-up for you. It works really well.
Dave Moll profile photo

Leadfeeder

  • Website traffic by company.
  • Website traffic by location.
  • Website traffic by duration.
  • Alerting departments in various ways.
DJ Kline profile photo

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll profile photo

Leadfeeder

  • Slack integration alerts would be nice.
  • Tying in Salesforce owners (vs always manually assigning).
  • Real-time alerts (vs the day after).
DJ Kline profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo

Leadfeeder

Leadfeeder 10.0
Based on 1 answer
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
Zach Ettelman profile photo

Usability

Act-On

Act-On 7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo

Leadfeeder

Leadfeeder 10.0
Based on 1 answer
Extremely intuitive and easy to use. The ability to create custom views and reports is very easy.
Zach Ettelman profile photo

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Leadfeeder

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Leadfeeder

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo

Leadfeeder

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Leadfeeder

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Leadfeeder

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo

Leadfeeder

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot - Great templates for email and landing pages. Fantastic for targeted content if you have a large amount of content. Free CMS. Very good sales people promise a lot. But for our test experience, the service support did not stand up to Act-On. And our HubSpot testing indicated that costs would be hard to control as the help desk was of little help with basic problems - always handing us over to consultants who charge for support. The free CMS seemed like a no-brainer in comparisons but we became concerned that if we used HubSpot as our CMS, we may struggle to disentangle ourselves if we needed to in the future. Act-On is not as sophisticated as HubSpot. But for support - which you will need unless you are an experienced platform user - it is critical to our success. It also comes down to how much time you have to learn the system you have chosen - you only get out what you put in. Act-On is simpler and a better fit for our smaller team
Sue Maldonado profile photo

Leadfeeder

Lead Forensics is a more costly option. Their fee is several hundreds of dollars a month. They give you the same information as LeadFeeder but different dashboard visuals. You will also have to pay extra if you need email addresses.Leadfeeder gives you a more cost-effective alternative.
Susan Hammiche profile photo

Return on Investment

Act-On

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo

Leadfeeder

  • One positive impact is the time that is saved for the sales team with less cold calling and more following direct leads
Susan Hammiche profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Leadfeeder

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Leadfeeder Editions & Modules

Additional Pricing Details

Add comparison