What users are saying about
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361 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
30 Ratings
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Score 8 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Pega Customer Engagement Suite

Seamless Integration across various incoming channels. Please don't misunderstand this review to be for Omni channel as we have not implemented it yet.Case management to record interactions of the customer inquiry and take actions.Capability to customize case types based on customer needs.Contact data exposure to external systems is a challenge. BIX is not the best way to extract data.Next Best Action is promising but have not implemented it yet.WFI doesn't work as expected.Word integration with Pega requires Silverlight which is getting out of support.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Pega Customer Engagement Suite
WYSIWYG email editor
Act-On
7.5
Pega Customer Engagement Suite
Dynamic content
Act-On
7.2
Pega Customer Engagement Suite
Ability to test dynamic content
Act-On
7.2
Pega Customer Engagement Suite
Landing pages
Act-On
7.4
Pega Customer Engagement Suite
A/B testing
Act-On
7.2
Pega Customer Engagement Suite
Mobile optimization
Act-On
7.9
Pega Customer Engagement Suite
Email deliverability
Act-On
7.9
Pega Customer Engagement Suite
List management
Act-On
8.2
Pega Customer Engagement Suite
Triggered drip sequences
Act-On
8.4
Pega Customer Engagement Suite

Lead Management

Act-On
7.7
Pega Customer Engagement Suite
Lead nurturing
Act-On
8.1
Pega Customer Engagement Suite
Lead scoring and grading
Act-On
8.0
Pega Customer Engagement Suite
Data quality management
Act-On
7.0
Pega Customer Engagement Suite
Automated sales alerts and tasks
Act-On
7.6
Pega Customer Engagement Suite

Campaign Management

Act-On
7.5
Pega Customer Engagement Suite
Calendaring
Act-On
6.8
Pega Customer Engagement Suite
Event/webinar marketing
Act-On
8.3
Pega Customer Engagement Suite

Social Media Marketing

Act-On
6.6
Pega Customer Engagement Suite
Social sharing and campaigns
Act-On
6.7
Pega Customer Engagement Suite
Social profile integration
Act-On
6.4
Pega Customer Engagement Suite

Reporting & Analytics

Act-On
6.7
Pega Customer Engagement Suite
Dashboards
Act-On
6.8
Pega Customer Engagement Suite
Standard reports
Act-On
7.0
Pega Customer Engagement Suite
Custom reports
Act-On
6.2
Pega Customer Engagement Suite

Platform & Infrastructure

Act-On
7.7
Pega Customer Engagement Suite
API
Act-On
7.1
Pega Customer Engagement Suite
Role-based workflow & approvals
Act-On
7.5
Pega Customer Engagement Suite
Customizability
Act-On
7.0
Pega Customer Engagement Suite
Integration with Salesforce.com
Act-On
8.2
Pega Customer Engagement Suite
Integration with Microsoft Dynamics CRM
Act-On
7.8
Pega Customer Engagement Suite
Integration with SugarCRM
Act-On
8.6
Pega Customer Engagement Suite

Sales Force Automation

Act-On
Pega Customer Engagement Suite
7.6
Customer data management / contact management
Act-On
Pega Customer Engagement Suite
8.0
Workflow management
Act-On
Pega Customer Engagement Suite
8.1
Territory management
Act-On
Pega Customer Engagement Suite
7.0
Opportunity management
Act-On
Pega Customer Engagement Suite
8.1
Integration with email client (e.g., Outlook or Gmail)
Act-On
Pega Customer Engagement Suite
7.3
Interaction tracking
Act-On
Pega Customer Engagement Suite
7.3

Customer Service & Support

Act-On
Pega Customer Engagement Suite
8.3
Case management
Act-On
Pega Customer Engagement Suite
8.7
Call center management
Act-On
Pega Customer Engagement Suite
8.0
Help desk management
Act-On
Pega Customer Engagement Suite
8.2

Marketing Automation

Act-On
Pega Customer Engagement Suite
7.9
Lead management
Act-On
Pega Customer Engagement Suite
7.9
Email marketing
Act-On
Pega Customer Engagement Suite
8.0

CRM Project Management

Act-On
Pega Customer Engagement Suite
8.1
Task management
Act-On
Pega Customer Engagement Suite
8.3
Reporting
Act-On
Pega Customer Engagement Suite
7.9

CRM Reporting & Analytics

Act-On
Pega Customer Engagement Suite
8.0
Pipeline visualization
Act-On
Pega Customer Engagement Suite
8.0
Customizable reports
Act-On
Pega Customer Engagement Suite
8.1

Customization

Act-On
Pega Customer Engagement Suite
7.3
Custom fields
Act-On
Pega Customer Engagement Suite
8.1
Custom objects
Act-On
Pega Customer Engagement Suite
7.5
Scripting environment
Act-On
Pega Customer Engagement Suite
6.7
API for custom integration
Act-On
Pega Customer Engagement Suite
7.0

Security

Act-On
Pega Customer Engagement Suite
8.4
Single sign-on capability
Act-On
Pega Customer Engagement Suite
8.4
Role-based user permissions
Act-On
Pega Customer Engagement Suite
8.4

Social CRM

Act-On
Pega Customer Engagement Suite
7.4
Social data
Act-On
Pega Customer Engagement Suite
7.5
Social engagement
Act-On
Pega Customer Engagement Suite
7.4

Integrations with 3rd-party Software

Act-On
Pega Customer Engagement Suite
7.0
Marketing automation
Act-On
Pega Customer Engagement Suite
7.0

Platform

Act-On
Pega Customer Engagement Suite
7.9
Mobile access
Act-On
Pega Customer Engagement Suite
7.9

Pros

Act-On

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo

Pega Customer Engagement Suite

  • Keep track of interactions and service intents for a customer.
  • Integration capability across different channels.
  • Provides operational reporting capabilities to track call volumes across queues and channels.
  • Case management
No photo available

Cons

Act-On

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo

Pega Customer Engagement Suite

  • A major shortfall for Pega is its integration capability, unlike IBM BPM which is integration-centric. IBM comes with an array of products which suits needs of varying degree.
  • Advanced integration is solved by BPEL Process Server which has support for state-based patterns and mediation. Dynamic rules and event management can be solved with WODM, Cloud to on-premise connectivity with Cast Iron, Enterprise gateway and security use cases with DataPower, Social BPM with IBM BPM, WODM, Mobile app development with Worklight.
  • Pega Customer Engagement Suite is a Pretty Expensive tool and many small organizations cannot afford the high price for licensing and cloud implementation.
No photo available

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo

Pega Customer Engagement Suite

Both are equally good in what they support and capabilities they provide. Pega is much more integrated and can be customized I believe while Salesforce is more user-friendly.
No photo available

Return on Investment

Act-On

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo

Pega Customer Engagement Suite

  • Pega implementation provides an Incremental Revenue on manual conversions from file systems & workflow automation. We have an example of the incremental revenue for health care claims approval & it was 78% for the total volume of claims received in a quarter.
  • Pega application development has censing fees, upgrade costs, training costs, secondary hardware and software overhead, additional FTEs and headcount increases, because chances those costs are very real and often much higher than the original price tag. Hence, Total Cost of Ownership (TCO) is very high and the benefits will be realized in a few years.
  • As enterprises focus on ROI analyses related to IT investments, there are multiple methodologies that serve to provide a complete picture of the total economic impact of purchase decisions of PRPC. The organizations wanted to improve key contact center KPIs around customer satisfaction, including incremental conversions, higher order values or lifetime values, and higher retention and loyalty using PRPC and it gets measured using ticketing systems, surveys, and multiple metrics. Quantitatively capturing implementation risk and impact risk by directly adjusting the financial estimates results provides more meaningful and accurate estimates and a more accurate projection of the ROI.
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Pega Customer Engagement Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pega Customer Engagement Suite Editions & Modules

Pega Customer Engagement Suite
Additional Pricing Details

Add comparison