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340 Ratings
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Score 7 out of 101
29 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Pega Customer Engagement Suite

PRPC is a BPM and Case management suite from Pega Systems. Pega is a comprehensive suite which offers a unique theme of BPM development in the market. A no-coding approach based on rules with inheritance makes Pega a very powerful product but is very difficult to learn. Even, if we go to Pegasystems for training, we have to work on a project at least for a year to have some confidence. Areas where it requires improvements:1) One of the first things that client's IT department questions about is proprietary BLOB column in PRPC, for them, it is a disadvantage, but as we all know BLOB is what makes the highly complex data model of any BPM application fit inside to a common schema which eliminates the help of a DBA. 2) Another area of improvement is: when using the wizards to generate rules (such as the connector wizards) you have to be careful about the level of coupling between the work object's data model and the interface's data model. This can also create maintenance issues.3) The complete Pega suite of products have a long time to develop and deploy and it can be easily done using other low-cost software.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Pega Customer Engagement Suite
WYSIWYG email editor
Act-On
7.9
Pega Customer Engagement Suite
Dynamic content
Act-On
7.1
Pega Customer Engagement Suite
Ability to test dynamic content
Act-On
6.7
Pega Customer Engagement Suite
Landing pages
Act-On
7.0
Pega Customer Engagement Suite
A/B testing
Act-On
6.9
Pega Customer Engagement Suite
Mobile optimization
Act-On
6.8
Pega Customer Engagement Suite
Email deliverability
Act-On
7.8
Pega Customer Engagement Suite
List management
Act-On
6.4
Pega Customer Engagement Suite
Triggered drip sequences
Act-On
9.2
Pega Customer Engagement Suite

Lead Management

Act-On
7.3
Pega Customer Engagement Suite
Lead nurturing
Act-On
7.0
Pega Customer Engagement Suite
Lead scoring and grading
Act-On
7.4
Pega Customer Engagement Suite
Data quality management
Act-On
7.9
Pega Customer Engagement Suite
Automated sales alerts and tasks
Act-On
6.7
Pega Customer Engagement Suite

Campaign Management

Act-On
7.6
Pega Customer Engagement Suite
Calendaring
Act-On
6.8
Pega Customer Engagement Suite
Event/webinar marketing
Act-On
8.5
Pega Customer Engagement Suite

Social Media Marketing

Act-On
7.9
Pega Customer Engagement Suite
Social sharing and campaigns
Act-On
7.9
Pega Customer Engagement Suite
Social profile integration
Act-On
7.9
Pega Customer Engagement Suite

Reporting & Analytics

Act-On
5.7
Pega Customer Engagement Suite
Dashboards
Act-On
5.5
Pega Customer Engagement Suite
Standard reports
Act-On
6.0
Pega Customer Engagement Suite
Custom reports
Act-On
5.7
Pega Customer Engagement Suite

Platform & Infrastructure

Act-On
7.3
Pega Customer Engagement Suite
API
Act-On
9.2
Pega Customer Engagement Suite
Role-based workflow & approvals
Act-On
6.8
Pega Customer Engagement Suite
Customizability
Act-On
6.7
Pega Customer Engagement Suite
Integration with Salesforce.com
Act-On
8.0
Pega Customer Engagement Suite
Integration with Microsoft Dynamics CRM
Act-On
6.1
Pega Customer Engagement Suite
Integration with SugarCRM
Act-On
7.0
Pega Customer Engagement Suite

Sales Force Automation

Act-On
Pega Customer Engagement Suite
7.6
Customer data management / contact management
Act-On
Pega Customer Engagement Suite
8.0
Workflow management
Act-On
Pega Customer Engagement Suite
8.1
Territory management
Act-On
Pega Customer Engagement Suite
7.0
Opportunity management
Act-On
Pega Customer Engagement Suite
8.1
Integration with email client (e.g., Outlook or Gmail)
Act-On
Pega Customer Engagement Suite
7.3
Interaction tracking
Act-On
Pega Customer Engagement Suite
7.3

Customer Service & Support

Act-On
Pega Customer Engagement Suite
8.3
Case management
Act-On
Pega Customer Engagement Suite
8.7
Call center management
Act-On
Pega Customer Engagement Suite
8.1
Help desk management
Act-On
Pega Customer Engagement Suite
8.2

Marketing Automation

Act-On
Pega Customer Engagement Suite
7.9
Lead management
Act-On
Pega Customer Engagement Suite
7.9
Email marketing
Act-On
Pega Customer Engagement Suite
8.0

CRM Project Management

Act-On
Pega Customer Engagement Suite
8.1
Task management
Act-On
Pega Customer Engagement Suite
8.3
Reporting
Act-On
Pega Customer Engagement Suite
7.9

CRM Reporting & Analytics

Act-On
Pega Customer Engagement Suite
8.0
Pipeline visualization
Act-On
Pega Customer Engagement Suite
8.0
Customizable reports
Act-On
Pega Customer Engagement Suite
8.1

Customization

Act-On
Pega Customer Engagement Suite
7.3
Custom fields
Act-On
Pega Customer Engagement Suite
8.1
Custom objects
Act-On
Pega Customer Engagement Suite
7.5
Scripting environment
Act-On
Pega Customer Engagement Suite
6.7
API for custom integration
Act-On
Pega Customer Engagement Suite
7.0

Security

Act-On
Pega Customer Engagement Suite
8.3
Single sign-on capability
Act-On
Pega Customer Engagement Suite
8.3
Role-based user permissions
Act-On
Pega Customer Engagement Suite
8.3

Social CRM

Act-On
Pega Customer Engagement Suite
7.4
Social data
Act-On
Pega Customer Engagement Suite
7.5
Social engagement
Act-On
Pega Customer Engagement Suite
7.3

Integrations with 3rd-party Software

Act-On
Pega Customer Engagement Suite
7.0
Marketing automation
Act-On
Pega Customer Engagement Suite
7.0

Platform

Act-On
Pega Customer Engagement Suite
7.9
Mobile access
Act-On
Pega Customer Engagement Suite
7.9

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Ability to design custom integrated campaigns
  • Analytics to provide key insights and ability to tune your campaign accordingly
  • Ability to design agent workflows
No photo available

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • Integration with other vendor apps
  • Bots or Robotic automation capabilities
  • Screen Customization
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
Both are equally good in what they support and capabilities they provide. Pega is much more integrated and can be customized I believe while Salesforce is more user-friendly.
No photo available

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • Integrated and well tracked customized campaigns
  • Enhanced reporting leading to key metrics tracking and improvement
  • Overall Customer experience enhancement
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Pega Customer Engagement Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Pega Customer Engagement Suite Editions & Modules
Pega Customer Engagement Suite
Additional Pricing Details