What users are saying about

Act-On

328 Ratings
Score 7 out of 101

Pega Customer Engagement Suite

29 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

Act-On

If you are not familiar with Marketing Automation, you should consider whether you have the resources to manage a platform and your content. You do not have to be a techy to work with Act-On, however some HTML and CSS skills come in handy. With Act-On you are up and running in no time. When connecting with a different CRM such as Salesforce, NetSuite, Dynamics or other native integrations, you will learn that Act-On provides all the APIs you need and more importantly all the support you will need.
Harold Klaassen profile photo

Pega Customer Engagement Suite

The integrated experience helped us drive intelligent campaigns and meaningful conversations throughout the customer journey.
Dishank Vishnoi profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Pega Customer Engagement Suite
WYSIWYG email editor
Act-On
7.3
Pega Customer Engagement Suite
Dynamic content
Act-On
6.9
Pega Customer Engagement Suite
Ability to test dynamic content
Act-On
6.6
Pega Customer Engagement Suite
Landing pages
Act-On
7.8
Pega Customer Engagement Suite
A/B testing
Act-On
8.0
Pega Customer Engagement Suite
Mobile optimization
Act-On
7.7
Pega Customer Engagement Suite
Email deliverability
Act-On
8.8
Pega Customer Engagement Suite
List management
Act-On
6.0
Pega Customer Engagement Suite
Triggered drip sequences
Act-On
8.3
Pega Customer Engagement Suite

Lead Management

Act-On
6.7
Pega Customer Engagement Suite
Lead nurturing
Act-On
6.3
Pega Customer Engagement Suite
Lead scoring and grading
Act-On
6.9
Pega Customer Engagement Suite
Data quality management
Act-On
7.1
Pega Customer Engagement Suite
Automated sales alerts and tasks
Act-On
6.4
Pega Customer Engagement Suite

Campaign Management

Act-On
7.5
Pega Customer Engagement Suite
Calendaring
Act-On
6.8
Pega Customer Engagement Suite
Event/webinar marketing
Act-On
8.3
Pega Customer Engagement Suite

Social Media Marketing

Act-On
6.7
Pega Customer Engagement Suite
Social sharing and campaigns
Act-On
6.4
Pega Customer Engagement Suite
Social profile integration
Act-On
7.0
Pega Customer Engagement Suite

Reporting & Analytics

Act-On
5.3
Pega Customer Engagement Suite
Dashboards
Act-On
4.7
Pega Customer Engagement Suite
Standard reports
Act-On
5.7
Pega Customer Engagement Suite
Custom reports
Act-On
5.6
Pega Customer Engagement Suite

Platform & Infrastructure

Act-On
6.5
Pega Customer Engagement Suite
API
Act-On
8.0
Pega Customer Engagement Suite
Role-based workflow & approvals
Act-On
6.4
Pega Customer Engagement Suite
Customizability
Act-On
5.1
Pega Customer Engagement Suite
Integration with Salesforce.com
Act-On
8.0
Pega Customer Engagement Suite
Integration with Microsoft Dynamics CRM
Act-On
4.1
Pega Customer Engagement Suite
Integration with SugarCRM
Act-On
7.1
Pega Customer Engagement Suite

Sales Force Automation

Act-On
Pega Customer Engagement Suite
7.6
Customer data management / contact management
Act-On
Pega Customer Engagement Suite
8.0
Workflow management
Act-On
Pega Customer Engagement Suite
8.1
Territory management
Act-On
Pega Customer Engagement Suite
7.0
Opportunity management
Act-On
Pega Customer Engagement Suite
8.1
Integration with email client (e.g., Outlook or Gmail)
Act-On
Pega Customer Engagement Suite
7.3
Interaction tracking
Act-On
Pega Customer Engagement Suite
7.3

Customer Service & Support

Act-On
Pega Customer Engagement Suite
8.3
Case management
Act-On
Pega Customer Engagement Suite
8.7
Call center management
Act-On
Pega Customer Engagement Suite
8.1
Help desk management
Act-On
Pega Customer Engagement Suite
8.2

Marketing Automation

Act-On
Pega Customer Engagement Suite
7.9
Lead management
Act-On
Pega Customer Engagement Suite
7.9
Email marketing
Act-On
Pega Customer Engagement Suite
8.0

CRM Project Management

Act-On
Pega Customer Engagement Suite
8.1
Task management
Act-On
Pega Customer Engagement Suite
8.3
Reporting
Act-On
Pega Customer Engagement Suite
7.9

CRM Reporting & Analytics

Act-On
Pega Customer Engagement Suite
8.0
Pipeline visualization
Act-On
Pega Customer Engagement Suite
8.0
Customizable reports
Act-On
Pega Customer Engagement Suite
8.1

Customization

Act-On
Pega Customer Engagement Suite
7.3
Custom fields
Act-On
Pega Customer Engagement Suite
8.1
Custom objects
Act-On
Pega Customer Engagement Suite
7.5
Scripting environment
Act-On
Pega Customer Engagement Suite
6.8
API for custom integration
Act-On
Pega Customer Engagement Suite
7.0

Security

Act-On
Pega Customer Engagement Suite
8.3
Single sign-on capability
Act-On
Pega Customer Engagement Suite
8.3
Role-based user permissions
Act-On
Pega Customer Engagement Suite
8.3

Social CRM

Act-On
Pega Customer Engagement Suite
7.4
Social data
Act-On
Pega Customer Engagement Suite
7.5
Social engagement
Act-On
Pega Customer Engagement Suite
7.3

Integrations with 3rd-party Software

Act-On
Pega Customer Engagement Suite
7.0
Marketing automation
Act-On
Pega Customer Engagement Suite
7.0

Platform

Act-On
Pega Customer Engagement Suite
7.9
Mobile access
Act-On
Pega Customer Engagement Suite
7.9

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Pegasystems is a leader in the field of BPM software and is active worldwide. Pega is considered the market leader in BPM solutions by Gartner and Forrester. With the PegaRULES Process Commander (PRPC for short), Pegasystems enables companies to set up processes that are efficient, flexible and transparent
  • The software offers many possibilities for building an application in a short time and easily integrating it into existing systems in your organisation. Pega supports the common protocols for making these links. Applications are built in a reusable and flexible way without hard-coding anything into the system. This enabled changes to be carried out by authorised users and/or administrators.
  • Pegasystems is the leading provider of enterprise-class business process management software and solutions. Pega BPM puts business users in control of business process management, with features such as highly intuitive process design tools and automated generation of application code. The result is less reliance on technologists and greater process agility.
No photo available

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • Workforce Intelligence for better staffing.
  • Data externalization from Pega PCS and SA to CRM.
  • Word document integration for Correspondences.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
On Premise solution and comparatively cheaper
No photo available

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • Reduction in Admin cost through automation.
  • Achieve efficiency in the customer service operations.
  • Pega's capability for quick time to Market helped us keep the system up to date specifically relating to compliance requirements which has stricter implementation timelines.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Pega Customer Engagement Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Pega Customer Engagement Suite Editions & Modules
Pega Customer Engagement Suite
Additional Pricing Details