Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
Act-On Software
Salesforce Marketing Cloud
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
Act-On
Salesforce Marketing Cloud
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Required
No setup fee
Additional Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
We looked at using Pardot and decided to use Act-On due to pricing and ease of use. Pardot had a better Salesforce connection since they are owned by Salesforce. Pardot was very expensive and didn't offer some of the functionality we were looking for. For example, Pardot does …
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive …
Act-On was decided upon by the Marketing and Operations team. I am part of the Development team and was consulted on the aspects of reporting. However, our Marketing/Operations team were very pleased with the way you could personalize and create your own emails and campaigns …
When our contract was running out, we were exploring all options. We looked at Pardot as the other option. Ultimately, we stayed with Act-On for three reasons.
1) The customer support is a slam dunk in Act-On's favor. In fact, I'm willing to bet there's not another marketing …
We chose Act-On because it was by far the easiest to use and has a streamlined interface. It's the only one I looked at and wanted to jump in and start using. It's also a bargain compared to similar solutions.
We were actually first leaning towards HubSpot, however they couldn't agree to our standard Code of Conduct (as a principle they never do) and since we have some strict purchasing routines that includes the supplier signing our CoC we were unable to go through with the deal. In …
I only used Pardot for a short time, but became really frustrated with their customer service. Having to wait 24 hours for an answer severely impaired my ability to quickly set-up, send and monitor email campaigns.
It has similar features but lacks the competitors' analyses and some of the reports. Also the support team at Act-On is very open to suggestions and helping the customer the achieve their goals.
I think Act-On is a more easy to use system and companies can get up and running faster and you can handle Act-On with a marketing department of one person. I really like the new UI (user interface) and the modules for creating easy assets (using drag and drop in most cases) …
Salesfusion was the best alternative to Act-On in my evaluation but there were a few things that ultimately had us side with Act-On. Integrations with Outlook, Customer Service, User Friendly Interface and Sales portal for our Sales Executives. These tools really made the …
As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of …
I choose Act-On because of the price, simplicity and customer service reputation. After sitting through a few demos, I also felt Act-On had more to offer a small company like ours. Their niche is small to mid-size businesses, which made me feel like they understood our needs …
In comparison with Pardot, Act-On includes all features offered by them and more. The biggest thing was I felt like I was in good hands, where as with Pardot I felt they just wanted the sale and would abandon us and not provide in-depth support and training as Act-On does. …
We compared Act-On against several different platforms during our evaluation period, including Marketo, Pardot, iContact, and more. This seemed like a middle of the road option for us - we could take a powerful step up from email blasting, but not bite off more than we were …
Marketo, Pardot and ExactTarget. ExactTarget didn't have the features we needed, Marketo had more than we needed and a much higher price, and Pardot was a pretty good comparison - their UI was a little more slick, but Act-On was easier to use and the core functions were better.
We felt the other two products offered more things than we could possibly use. Plus, they were more expensive. We needed training wheels which Act-On provided.
Act-On has a very low pressure sales approach. The other systems I looked at had a different method that I found very off-putting. The month-to-month agreement with Act-On gave me confidence that , if I didn't like the system, I wasn't committed for a year.
We primarily looked at Pardot and Eloqua. Eloqua was out of our budget range. At the time Pardot and Salesforce weren't merged yet, and had they been, it might have changed our mind. However, I have to say the price point and the really easy integration into Salesforce makes is …
Pardot and Act-On have similar capabilities in terms of the functions and features; however, Act-On's customer service is far superior. With Pardot, I felt as if implementation was a on set timeline and once you were done that was it, you had a question and you needed to either …
We selected Pardot primarily because it is native to Salesforce and we felt that long term it would be the better solution for our needs, based on our commitment to Salesforce. HubSpot seemed to be targeted more towards a small business, based on our experience using that …
Pardot is a much more robust product than Act-On. We had used Act-On back when we were just getting into the marketing automation use and Act-On was a very young company just starting out, so the fit was good for both sides. As we started requiring more and more, it seemed …
Pardot was less expensive than HubSpot or Marketo. Compared to Act-On, it was similar in price but had more features and the integration with Salesforce was better and natively supported. Compared to SharpSpring, it doesn't have the same strong features, but the integration …
We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as …
Pardot is pretty much on the same level. We chose Pardot because it integrates directly with Salesforce. We already use Contentful for landing pages, so we weren't too worried about using Pardot's builder. I really liked the simplicity of the visual email workflows. Coming …
Pardot is a VERY flexible tool. Most have thought of it as a very adolescent tool, but it holds its own against Marketo in the VAST majority of areas. You DON'T need a near full-time developer to keep it working (unlike Marketo). Act-on was limited in what it could do, HubSpot …
This was selected before I joined the team. In their selection process pricing was an issue as we couldn't afford the likes of Marketo and Eloqua. I have evaluated Marketo and Eloqua and Act-On at previous employers.
We looked at Act-on and Hubspot .... Pardot seemed to be a great fit for our org. based on capabilities, price, integration into SFDC and reviews.
Verified User
Manager
Chose Salesforce Marketing Cloud
For my current needs, Act-On outshined Pardot. But at my previous company, we picked Pardot over Marketo because at the time it outshined Marketo's abilities and the Salesforce connection made it a safer bet for support since the team was new to marketing automation. I have …
Difficult to say. I used Act-On several years ago so my knowledge of it is too far out of date to fairly compare the two. We had Marketo previous to switching to Pardot. That was before I arrived, but I heard the reasons for the switch were Marketo's complexity and higher cost.
Eloqua was too expensive. Marketo, is a very slick product, and the pricing they offered us for the lowest-level version (Small and Medium Business) was competitive, but still about $3,000 per year more than Pardot. One big issue with Marketo though was …