What users are saying about
342 Ratings
17 Ratings
342 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.2 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you are not familiar with Marketing Automation, you should consider whether you have the resources to manage a platform and your content. You do not have to be a techy to work with Act-On, however some HTML and CSS skills come in handy. With Act-On you are up and running in no time. When connecting with a different CRM such as Salesforce, NetSuite, Dynamics or other native integrations, you will learn that Act-On provides all the APIs you need and more importantly all the support you will need.
Harold Klaassen profile photo

Salesfusion

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Salesfusion
5.5
WYSIWYG email editor
Act-On
7.9
Salesfusion
8.0
Dynamic content
Act-On
7.1
Salesfusion
6.0
Ability to test dynamic content
Act-On
6.7
Salesfusion
7.0
Landing pages
Act-On
7.0
Salesfusion
2.0
A/B testing
Act-On
6.9
Salesfusion
8.0
Mobile optimization
Act-On
6.8
Salesfusion
7.0
Email deliverability
Act-On
7.8
Salesfusion
6.0
List management
Act-On
6.4
Salesfusion
3.1
Triggered drip sequences
Act-On
9.2
Salesfusion
2.0

Lead Management

Act-On
7.3
Salesfusion
3.8
Lead nurturing
Act-On
7.0
Salesfusion
2.1
Lead scoring and grading
Act-On
7.4
Salesfusion
4.0
Data quality management
Act-On
7.9
Salesfusion
3.0
Automated sales alerts and tasks
Act-On
6.7
Salesfusion
6.0

Campaign Management

Act-On
7.6
Salesfusion
9.6
Calendaring
Act-On
6.8
Salesfusion
9.2
Event/webinar marketing
Act-On
8.5
Salesfusion
10.0

Social Media Marketing

Act-On
7.9
Salesfusion
8.2
Social sharing and campaigns
Act-On
7.9
Salesfusion
8.2
Social profile integration
Act-On
7.9
Salesfusion

Reporting & Analytics

Act-On
5.7
Salesfusion
6.3
Dashboards
Act-On
5.5
Salesfusion
6.0
Standard reports
Act-On
6.0
Salesfusion
8.0
Custom reports
Act-On
5.7
Salesfusion
5.0

Platform & Infrastructure

Act-On
7.3
Salesfusion
5.8
API
Act-On
9.2
Salesfusion
5.0
Role-based workflow & approvals
Act-On
6.8
Salesfusion
6.0
Customizability
Act-On
6.7
Salesfusion
3.0
Integration with Salesforce.com
Act-On
8.0
Salesfusion
9.2
Integration with Microsoft Dynamics CRM
Act-On
6.1
Salesfusion
Integration with SugarCRM
Act-On
7.0
Salesfusion

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Easy to locate email tracking results.
  • Database management is simple and effective.
  • Lead scoring is easily managed and extremely helpful in directing potential quality leads to the appropriate contact person.
No photo available

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • The HTML creator is not the easiest to design a template in. If you know little HTML it can be quite difficult, but they do provide templates that are very easy to change.
  • Their support team is great, but some times it is a longer wait to hear back than I would like.
Lindsey Wilson profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
These features are the right-size for us. Period. End. We could go cheap and go back to how we use to "market" but that wasn't engagement and we didn't know what our members were seeing and interested in. Through Act-On we have an affordable and easy platform that hits nearly every one of our needs.
Nannette Nolan profile photo
Salesfusion10.0
Based on 3 answers
We are happy with the overall product, the support and the results we get from the system. The product is continually getting enhancements and upgrades and they communicate those really well. The support team is very nice and willing to help with the project I am working on. In the past 90 days SalesFUSION has helped us send over 130,000 emails
Amy Bailey profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
My access is fast, free, and all issues have been solved FAST.
Charles Harte profile photo
Salesfusion8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

When compared to others, Act-On Software is:
  • User-friendly
  • Priced right
  • Easy to set-up
  • Simple to integrate
  • Can scale with our business as we need it
  • Flexible terms
  • Great customer service!
Jim Lovelady profile photo
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Amy Bailey profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • We have been able to spread the word about our products through the partner channel because we can brand emails and send them from the partner's email address. We can control the message and flow better and even incorporate some of their other products to help them in their marketing efforts.
  • Our webinars are better attended because we can send follow-up emails to people who opened an email but did not click through. We can copy the email and then make some tweaks so it speaks to the fact that they clicked but did not register. Simultaneously we can send the same email to a group who did not open with a subject swap. We get a much higher attendance because of this.
Amy Bailey profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Salesfusion

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Salesfusion Editions & Modules
Salesfusion
Edition
Core
$1,2001
Performance
$1,5501
1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.