What users are saying about

Act-On

328 Ratings

Salesfusion

17 Ratings

Act-On

328 Ratings
Score 7 out of 101

Salesfusion

17 Ratings
Score 5.2 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Salesfusion

I really liked it in my role since I was conducting cold calls on a daily basis. It gave me an opportunity to easily track, print reports and have pop-ups for follow up. If you're in a cold calling role or want to be able to quickly track the efforts of your team, Salesfusion is a great tool!
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Salesfusion
5.5
WYSIWYG email editor
Act-On
7.3
Salesfusion
8.0
Dynamic content
Act-On
6.9
Salesfusion
6.0
Ability to test dynamic content
Act-On
6.6
Salesfusion
7.0
Landing pages
Act-On
7.8
Salesfusion
2.0
A/B testing
Act-On
8.0
Salesfusion
8.0
Mobile optimization
Act-On
7.7
Salesfusion
7.0
Email deliverability
Act-On
8.8
Salesfusion
6.0
List management
Act-On
6.0
Salesfusion
3.1
Triggered drip sequences
Act-On
8.3
Salesfusion
2.0

Lead Management

Act-On
6.7
Salesfusion
3.8
Lead nurturing
Act-On
6.3
Salesfusion
2.1
Lead scoring and grading
Act-On
6.9
Salesfusion
4.1
Data quality management
Act-On
7.1
Salesfusion
3.1
Automated sales alerts and tasks
Act-On
6.4
Salesfusion
6.0

Campaign Management

Act-On
7.5
Salesfusion
9.6
Calendaring
Act-On
6.8
Salesfusion
9.2
Event/webinar marketing
Act-On
8.3
Salesfusion
10.0

Social Media Marketing

Act-On
6.7
Salesfusion
8.2
Social sharing and campaigns
Act-On
6.4
Salesfusion
8.2
Social profile integration
Act-On
7.0
Salesfusion

Reporting & Analytics

Act-On
5.3
Salesfusion
6.4
Dashboards
Act-On
4.7
Salesfusion
6.0
Standard reports
Act-On
5.7
Salesfusion
8.0
Custom reports
Act-On
5.6
Salesfusion
5.0

Platform & Infrastructure

Act-On
6.5
Salesfusion
5.8
API
Act-On
8.0
Salesfusion
5.0
Role-based workflow & approvals
Act-On
6.4
Salesfusion
6.0
Customizability
Act-On
5.1
Salesfusion
3.0
Integration with Salesforce.com
Act-On
8.0
Salesfusion
9.2
Integration with Microsoft Dynamics CRM
Act-On
4.1
Salesfusion
Integration with SugarCRM
Act-On
7.1
Salesfusion

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
No photo available

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • I didn't see any room for improvement - I really enjoyed using the system.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
These features are the right-size for us. Period. End. We could go cheap and go back to how we use to "market" but that wasn't engagement and we didn't know what our members were seeing and interested in. Through Act-On we have an affordable and easy platform that hits nearly every one of our needs.
Nannette Nolan profile photo
Salesfusion10.0
Based on 3 answers
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Lindsey Wilson profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
Salesfusion8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
I hadn't extensively used another CRM prior to using Salesfusion - that was my first real software program that tracked all of the efforts I was making regarding lead generation. The system that my current organization uses is Synapsys, which tracks a variety of information, including sales attempts/efforts. While I enjoy the system and all of its capabilities, I found the interfacing of Salesfusion to be cleaner and more user friendly.
No photo available

Return on Investment

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo
  • Definitely employee efficiency because I wasn't searching for lists of people to call.
  • Better customer service because I had all of the notes I needed in front of me to better describe my last contact with a client/potential client.
  • Faster lead conversion since it allowed me to quickly conduct follow-up (emails, website links, white papers, etc.).
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Salesfusion

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Salesfusion Editions & Modules
Salesfusion
Edition
Core
$1,2001
Performance
$1,5501
1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.