What users are saying about
393 Ratings
393 Ratings
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Score 8.2 out of 100
229 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

Sugar Sell (SugarCRM)

If your organization has needs or requirements that it seems cannot be met by the industry leaders in CRM, I would urge you to talk to Sugar Sell (SugarCRM). They bent over backwards to work with different groups of people within our company to prove to them how committed they were to making the product work for us. It seamlessly integrates with our email and other applications we use frequently. And they helped us configure detailed reporting for our very complex sales territories and organizational structure.If you are looking for a very basic CRM tool that doesn't require much configuration, Sugar will still work for you, but you certainly have other options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.2
Sugar Sell (SugarCRM)
WYSIWYG email editor
Act-On
9.4
Sugar Sell (SugarCRM)
Dynamic content
Act-On
9.2
Sugar Sell (SugarCRM)
Ability to test dynamic content
Act-On
9.0
Sugar Sell (SugarCRM)
Landing pages
Act-On
9.0
Sugar Sell (SugarCRM)
A/B testing
Act-On
9.4
Sugar Sell (SugarCRM)
Mobile optimization
Act-On
9.6
Sugar Sell (SugarCRM)
Email deliverability reporting
Act-On
8.9
Sugar Sell (SugarCRM)
List management
Act-On
9.4
Sugar Sell (SugarCRM)
Triggered drip sequences
Act-On
9.2
Sugar Sell (SugarCRM)

Lead Management

Act-On
9.4
Sugar Sell (SugarCRM)
Lead nurturing
Act-On
9.6
Sugar Sell (SugarCRM)
Lead scoring and grading
Act-On
9.8
Sugar Sell (SugarCRM)
Data quality management
Act-On
9.2
Sugar Sell (SugarCRM)
Automated sales alerts and tasks
Act-On
9.1
Sugar Sell (SugarCRM)

Campaign Management

Act-On
8.1
Sugar Sell (SugarCRM)
Calendaring
Act-On
6.8
Sugar Sell (SugarCRM)
Event/webinar marketing
Act-On
9.4
Sugar Sell (SugarCRM)

Social Media Marketing

Act-On
9.3
Sugar Sell (SugarCRM)
Social sharing and campaigns
Act-On
9.3
Sugar Sell (SugarCRM)
Social profile integration
Act-On
9.3
Sugar Sell (SugarCRM)

Reporting & Analytics

Act-On
9.1
Sugar Sell (SugarCRM)
Dashboards
Act-On
9.0
Sugar Sell (SugarCRM)
Standard reports
Act-On
8.8
Sugar Sell (SugarCRM)
Custom reports
Act-On
9.4
Sugar Sell (SugarCRM)

Platform & Infrastructure

Act-On
9.3
Sugar Sell (SugarCRM)
API
Act-On
9.0
Sugar Sell (SugarCRM)
Role-based workflow & approvals
Act-On
9.1
Sugar Sell (SugarCRM)
Customizability
Act-On
9.5
Sugar Sell (SugarCRM)
Integration with Salesforce.com
Act-On
9.5
Sugar Sell (SugarCRM)
Integration with Microsoft Dynamics CRM
Act-On
9.4
Sugar Sell (SugarCRM)
Integration with SugarCRM
Act-On
9.0
Sugar Sell (SugarCRM)

Sales Force Automation

Act-On
Sugar Sell (SugarCRM)
8.6
Customer data management / contact management
Act-On
Sugar Sell (SugarCRM)
9.0
Workflow management
Act-On
Sugar Sell (SugarCRM)
8.6
Territory management
Act-On
Sugar Sell (SugarCRM)
8.8
Opportunity management
Act-On
Sugar Sell (SugarCRM)
8.8
Integration with email client (e.g., Outlook or Gmail)
Act-On
Sugar Sell (SugarCRM)
9.0
Contract management
Act-On
Sugar Sell (SugarCRM)
8.7
Quote & order management
Act-On
Sugar Sell (SugarCRM)
8.4
Interaction tracking
Act-On
Sugar Sell (SugarCRM)
8.1
Channel / partner relationship management
Act-On
Sugar Sell (SugarCRM)
8.5

Customer Service & Support

Act-On
Sugar Sell (SugarCRM)
8.7
Case management
Act-On
Sugar Sell (SugarCRM)
8.9
Call center management
Act-On
Sugar Sell (SugarCRM)
8.8
Help desk management
Act-On
Sugar Sell (SugarCRM)
8.4

Marketing Automation

Act-On
Sugar Sell (SugarCRM)
8.1
Lead management
Act-On
Sugar Sell (SugarCRM)
8.9
Email marketing
Act-On
Sugar Sell (SugarCRM)
7.3

CRM Project Management

Act-On
Sugar Sell (SugarCRM)
9.1
Task management
Act-On
Sugar Sell (SugarCRM)
9.1
Billing and invoicing management
Act-On
Sugar Sell (SugarCRM)
9.2
Reporting
Act-On
Sugar Sell (SugarCRM)
9.0

CRM Reporting & Analytics

Act-On
Sugar Sell (SugarCRM)
9.0
Forecasting
Act-On
Sugar Sell (SugarCRM)
9.1
Pipeline visualization
Act-On
Sugar Sell (SugarCRM)
8.8
Customizable reports
Act-On
Sugar Sell (SugarCRM)
9.0

Customization

Act-On
Sugar Sell (SugarCRM)
9.0
Custom fields
Act-On
Sugar Sell (SugarCRM)
9.1
Custom objects
Act-On
Sugar Sell (SugarCRM)
8.9
Scripting environment
Act-On
Sugar Sell (SugarCRM)
9.1
API for custom integration
Act-On
Sugar Sell (SugarCRM)
9.0

Security

Act-On
Sugar Sell (SugarCRM)
8.8
Single sign-on capability
Act-On
Sugar Sell (SugarCRM)
9.3
Role-based user permissions
Act-On
Sugar Sell (SugarCRM)
8.4

Social CRM

Act-On
Sugar Sell (SugarCRM)
8.9
Social data
Act-On
Sugar Sell (SugarCRM)
8.9
Social engagement
Act-On
Sugar Sell (SugarCRM)
9.0

Integrations with 3rd-party Software

Act-On
Sugar Sell (SugarCRM)
8.7
Marketing automation
Act-On
Sugar Sell (SugarCRM)
9.0
Compensation management
Act-On
Sugar Sell (SugarCRM)
8.5

Platform

Act-On
Sugar Sell (SugarCRM)
8.2
Mobile access
Act-On
Sugar Sell (SugarCRM)
8.2

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • Very easy to set up and configure reports among teams. Very customizable and allows me to build reports that illustrate how the team is performing.
  • Exporting granular reports into excel for in depth analysis and actionable measures.
  • Ability to mass upload lots of information and leads. Important for our team to import lots of information on prospecting clients.
Anonymous | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
  • General layout could be improved by the addition of modern templates to customize the standard look and feel
  • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.2
Based on 26 answers
Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
Andrew Dunifer, MBA/MS MIS | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.7
Based on 9 answers
There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 10.0
Based on 2 answers
SugarCRM has never been down for us.
Peter Fletcher | TrustRadius Reviewer

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 10.0
Based on 2 answers
No response time issues ever. Very productive due to its ease of use.
Peter Fletcher | TrustRadius Reviewer

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.3
Based on 17 answers
The support overall at least for us has been phenomenal. Anytime that the system has any Issues at all IT gets in contact from someone from support to get the system back up and running. Have never gone more than 30 minutes with the system not working. So overall I will be definetely recommending this system in any other company that I may work for in the future.
Sebastian Cuadras | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 1 answer
We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
Peter Fletcher | TrustRadius Reviewer

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.0
Based on 1 answer
Only part of an implemementation as noted previously.
Peter Fletcher | TrustRadius Reviewer

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 9 answers
Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
Marc Prince | TrustRadius Reviewer

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Sugar Sell (SugarCRM)

GoldMine was an archaic platform. Adding custom fields was difficult. Reporting was horrible. Sugar CRM blows it out of the water. It's also easier to use and navigate. Having all of the data available from any browser is also a tremendous advantage compared to our private installation of GoldMine which required their software and a VPN connection.
Sid Haas | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 1 answer
Works from 2-300 Users in our experience.
Peter Fletcher | TrustRadius Reviewer

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • Just one of our customized modules allowed us to automate multiple processes and saves us on average 500 man hours a year.
  • It allows each user to have a 360-degree view point of our databases at any given point.
  • Incorporating some of our onsite operational pieces within SugarCRM has given us the opportunity to reduce the number of places information is stored to one.
Jennifer Stewart | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Sugar Sell (SugarCRM)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sugar Sell (SugarCRM) Editions & Modules

Edition
Sugar Sell$80.001
Sugar Professional$52.001
Sugar Enterprise$85.001
  1. Per User/Per Month (billed annually)
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
9.4
Sugar Sell (SugarCRM)
8.3

Likelihood to Renew

Act-On
8.9
Sugar Sell (SugarCRM)
8.2

Usability

Act-On
9.1
Sugar Sell (SugarCRM)
8.7

Reliability and Availability

Act-On
9.1
Sugar Sell (SugarCRM)
10.0

Performance

Act-On
8.2
Sugar Sell (SugarCRM)
10.0

Support Rating

Act-On
7.3
Sugar Sell (SugarCRM)
9.3

In-Person Training

Act-On
8.7
Sugar Sell (SugarCRM)
9.0

Online Training

Act-On
9.3
Sugar Sell (SugarCRM)
8.0

Implementation Rating

Act-On
8.6
Sugar Sell (SugarCRM)
9.0

Scalability

Act-On
9.1
Sugar Sell (SugarCRM)
9.0

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