What users are saying about

Actiance

2 Ratings

Hootsuite Pro

Top Rated
465 Ratings

Actiance

2 Ratings
Score 7.5 out of 101

Hootsuite Pro

Top Rated
465 Ratings
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Actiance

This appliance is well suited for organizations that have a need to monitor, moderate, or log social networking site use or the use of any website. It is a very solid tool for any information security department to have at their disposal.
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Hootsuite Pro

If you're just wading into the world of social monitoring and scheduling and don't want a large investment of time or money, this is a great tool. I consider it a "my first social media management tool." For simple posting, scheduling, monitoring, and reporting, this is a great, inexpensive option.If you're an advanced user and care about analytics being baked in and not piecemeal per report you pay for, then you might be better served looking elsewhere. The cost structure of reporting here by a number of reports and by the number of things you want to measure isn't ideal. I'd rather pay for analytics as a whole and pull whatever I want.
Jarad Matula, MBA profile photo

Feature Rating Comparison

Listening/monitoring

Actiance
Hootsuite Pro
7.5
Boolean keyword searches
Actiance
Hootsuite Pro
8.0
Filtering out noise/spam
Actiance
Hootsuite Pro
7.2
Sentiment analysis
Actiance
Hootsuite Pro
6.4
Broad channel coverage
Actiance
Hootsuite Pro
8.2

Publishing

Actiance
Hootsuite Pro
7.8
Content planning and scheduling
Actiance
Hootsuite Pro
9.2
Audience targeting
Actiance
Hootsuite Pro
7.3
Content optimization
Actiance
Hootsuite Pro
7.2
Workflow management
Actiance
Hootsuite Pro
7.4

Engagement

Actiance
Hootsuite Pro
7.2
Automated routing and prioritization
Actiance
Hootsuite Pro
7.3
Customer interaction histories
Actiance
Hootsuite Pro
7.0
Bulk actions
Actiance
Hootsuite Pro
7.3

Marketing

Actiance
Hootsuite Pro
6.7
Lead generation
Actiance
Hootsuite Pro
6.6
Content marketing
Actiance
Hootsuite Pro
6.8
Paid media management
Actiance
Hootsuite Pro
6.1
Campaigns and promotions
Actiance
Hootsuite Pro
7.1

Channel coverage/integration

Actiance
Hootsuite Pro
8.3
Twitter
Actiance
Hootsuite Pro
9.3
Facebook
Actiance
Hootsuite Pro
8.5
LinkedIn
Actiance
Hootsuite Pro
7.8
Google+
Actiance
Hootsuite Pro
8.5
Instagram
Actiance
Hootsuite Pro
8.1
Pinterest
Actiance
Hootsuite Pro
7.5
YouTube
Actiance
Hootsuite Pro
8.5

Reporting/analytics

Actiance
Hootsuite Pro
6.3
Campaign success analytics
Actiance
Hootsuite Pro
6.0
Real-time tracking
Actiance
Hootsuite Pro
7.2
Competitor analysis
Actiance
Hootsuite Pro
5.6

Account management

Actiance
Hootsuite Pro
8.5
Role-based user permissions & privileges
Actiance
Hootsuite Pro
8.4
Mobile access
Actiance
Hootsuite Pro
8.7

Pros

  • Filtering capabilities for both URL and Social Media were easy to implement and manage by the security team. These features allow you to grant or deny access to various user groups as needed all the way to an individual grant or deny. It offers a vary large robust list of configuration options.
  • If you have a need for storing and later discovering Instant Messaging conversations or even messaging in social media then this is the tool to deploy. At that time when we chose this product, none of the other products were capable of meeting the feature set that Actiance offered.
  • Ease of deployment. Its abilities for integration with LDAP and Active directory give a wide set of deployment options.
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  • Setup, including connecting your social media accounts, is easy and intuitive.
  • Scheduling posts is quick and easy once you get the hang of it.
  • I love being able to create different streams of content to monitor, this feature of the dashboard is great for keeping an eye on multiple campaigns and types of accounts at once.
Jarad Matula, MBA profile photo

Cons

  • Its configuration options were very large and required a good deal of time to learn all of the various settings.
No photo available
  • Inability to tag companies or people on LinkedIn is a huge annoyance. Due to time constraints, we've had to eliminate the use of tags for LinkedIn since HootSuite can't do it, and we don't have time to go into the platform, tag, and post at the exact right time.
  • Random errors and temporary ceasing of posting/scheduling function happens at least once a week.
  • Slow to incorporate newer features, such as the lag between Twitter increasing the character limit and Hootsuite recognizing that fact in its post creation.
Jarad Matula, MBA profile photo

Likelihood to Renew

Actiance8.1
Based on 2 answers
Its not often that you come across a platform that is as easy to deploy as this one was. Once deployed it is an easy configure and forget appliance, but then you wouldn't get to benefit from its many other available features.
No photo available
Hootsuite Pro6.4
Based on 34 answers
It's an automatic renew so there's no reason I would have to worry about this. For all the functionality I get, $10 a month is a steal. I am considering upgrading for a month so that I can do their online training program, Hootsuite University, where I can earn a certificate and be listed on their site as an expert in the program. I have inquired about this, and I could earn the certificate and then switch back to my pro account. I think the whole learning program and certificate is a very awesome thing for them to do. I see myself continuing this until I am not working in this industry anymore - and I don't see that happening anytime soon because I'm just getting started
Kelly Rates profile photo

Usability

No score
No answers yet
No answers on this topic
Hootsuite Pro6.0
Based on 9 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Hootsuite Pro5.0
Based on 7 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Performance

No score
No answers yet
No answers on this topic
Hootsuite Pro6.0
Based on 7 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal profile photo

Support

No score
No answers yet
No answers on this topic
Hootsuite Pro10.0
Based on 7 answers
They respond to every tweet complaint that I have, even when I am just talking among friends.
Ashley Pengilly profile photo

Online Training

No score
No answers yet
No answers on this topic
Hootsuite Pro9.8
Based on 2 answers
Nice tutorials.
Erik Blair profile photo

Implementation

No score
No answers yet
No answers on this topic
Hootsuite Pro10.0
Based on 9 answers
Keep it simple!
Loryn Guiffre, MBA profile photo

Alternatives Considered

This was the only appliance of its kind that I have used. Other devices have different capabilities for web filtering such as the checkpoint firewalls, but none of them offered the overall solution that was deployed with this product at that time.
No photo available
It's not the best set of software, but it's affordable (and marketed well) for SMBs. Hootsuite Pro, along with any similar social media management tool, only becomes useful when you need to follow a publishing schedule for multiple social media channels. That said, it's pretty cheap and offers entry to a better method of management (vs. trying to do it through each platform's account individually)
Matthew Hardesty profile photo

Return on Investment

  • Faster investigative work has led to increased employee efficiency when working on security investigations.
No photo available
  • Hootsuite Pro greatly reduces the time spent trying to log in/out of social media accounts (along with the time looking up or resetting passwords).
  • Since we've starting using it, we've encountered a lot of limitations. At this point, we're considering alternatives that will alleviate some of the common headaches and nuisances associated with Hootsuite Pro.
  • We're able to execute a more coordinated social media marketing effort at a reduced cost to our clients (when compared to when we weren't using any social media management platforms).
Matthew Hardesty profile photo

Pricing Details

Actiance

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details