What users are saying about

ActiveCampaign

Top Rated
58 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Braze (formerly Appboy)

9 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Braze (formerly Appboy)

Appboy provides the most value in allowing multiple teams with different goals and technical experience to collaborate with one product. The editorial team is comfortable creating our messaging, while another team can seamlessly dive into the data and create segments of the users who will be seeing the targeted message. After a campaign is complete, it is easy to look back through the performance and make adjustments for future messaging.
Brian Rees profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Braze (formerly Appboy)
WYSIWYG email editor
ActiveCampaign
7.7
Braze (formerly Appboy)
Dynamic content
ActiveCampaign
7.4
Braze (formerly Appboy)
Ability to test dynamic content
ActiveCampaign
7.5
Braze (formerly Appboy)
Landing pages
ActiveCampaign
6.7
Braze (formerly Appboy)
A/B testing
ActiveCampaign
7.2
Braze (formerly Appboy)
Mobile optimization
ActiveCampaign
7.7
Braze (formerly Appboy)
Email deliverability
ActiveCampaign
8.3
Braze (formerly Appboy)
List management
ActiveCampaign
8.1
Braze (formerly Appboy)
Triggered drip sequences
ActiveCampaign
9.3
Braze (formerly Appboy)

Reporting & Analytics

ActiveCampaign
7.0
Braze (formerly Appboy)
Dashboards
ActiveCampaign
7.1
Braze (formerly Appboy)
Standard reports
ActiveCampaign
7.3
Braze (formerly Appboy)
Custom reports
ActiveCampaign
6.7
Braze (formerly Appboy)

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Push notifications - allows for flexibility in message and content.
  • Custom event reporting - set events in the app code that triggers when certain criteria is met.
  • Segmentation - using user behavior to better target messaging based on what they engage with in-app.
Brian Rees profile photo

Cons

  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
Tracy Beers profile photo
  • Optimization - provide suggestions for messaging based on experience of past campaigns.
  • Allow for greater flexibility in segmentation dimensions.
  • Reduce latency in reporting - real time or concurrent user data would be useful.
Brian Rees profile photo

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
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Return on Investment

  • Saved countless hours vs manual email
  • Sells for me
  • Allows me to iterate on my best work
No photo available
  • Increased user consumption of mobile app
  • Increased open rate of push notifications
  • More average user sessions per day / per user prior to use of Appboy
  • Greater understanding of user behavior
Brian Rees profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Braze (formerly Appboy)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details