ActiveCampaign vs. Contactually CRM (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.5 out of 10
N/A
ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.
$9
per month
Contactually CRM (discontinued)
Score 8.0 out of 10
N/A
Contactually was a CRM for real estate agents and brokerages, that automatically prompted users to take action with the most important people to prevent things from falling through the cracks. Contactually was acquired by Compass in 2019, and is no longer available.
$69
per month
Pricing
ActiveCampaignContactually CRM (discontinued)
Editions & Modules
Lite
$9.00
Per Month [3 Users]
Plus
$49
Per Month [25 Users]
Professional
$129
Per Month [50 Users]
Enterprise
$229
Per Month [Unlimited Users]
Professional
$69.00
per month
Accelerator
$119.00
per month
Offerings
Pricing Offerings
ActiveCampaignContactually CRM (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
More Pricing Information
Community Pulse
ActiveCampaignContactually CRM (discontinued)
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
I prefer ActiveCampaign, it worked seamlessly with the marketing we were doing, sending emails with links inside. It tracked those links well and made it easier for us to include more of them over the years we have been using ActiveCampaign.

The price point for our needs was a …
Contactually CRM (discontinued)

No answer on this topic

Top Pros
Top Cons
Features
ActiveCampaignContactually CRM (discontinued)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.5
649 Ratings
Contactually CRM (discontinued)
-
Ratings
WYSIWYG email editor7.9567 Ratings00 Ratings
Dynamic content8.3505 Ratings00 Ratings
Ability to test dynamic content8.3457 Ratings00 Ratings
Landing pages7.5327 Ratings00 Ratings
A/B testing8.6369 Ratings00 Ratings
Mobile optimization8.6513 Ratings00 Ratings
Email deliverability reporting9.3660 Ratings00 Ratings
List management9.0636 Ratings00 Ratings
Triggered drip sequences9.1562 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.7
512 Ratings
Contactually CRM (discontinued)
-
Ratings
Lead nurturing9.0479 Ratings00 Ratings
Lead scoring and grading8.6349 Ratings00 Ratings
Data quality management8.7392 Ratings00 Ratings
Automated sales alerts and tasks8.7346 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
8.5
361 Ratings
Contactually CRM (discontinued)
-
Ratings
Calendaring8.4284 Ratings00 Ratings
Event/webinar marketing8.6276 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
8.8
279 Ratings
Contactually CRM (discontinued)
-
Ratings
Social sharing and campaigns9.0247 Ratings00 Ratings
Social profile integration8.6242 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.6
613 Ratings
Contactually CRM (discontinued)
-
Ratings
Dashboards8.6583 Ratings00 Ratings
Standard reports8.8570 Ratings00 Ratings
Custom reports8.4367 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
8.7
476 Ratings
Contactually CRM (discontinued)
-
Ratings
API9.2382 Ratings00 Ratings
Role-based workflow & approvals8.6260 Ratings00 Ratings
Customizability8.9406 Ratings00 Ratings
Integration with Salesforce.com8.686 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.956 Ratings00 Ratings
Integration with SugarCRM8.852 Ratings00 Ratings
Third-party software integrations7.88 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
ActiveCampaign
-
Ratings
Contactually CRM (discontinued)
8.8
4 Ratings
Customer data management / contact management00 Ratings9.84 Ratings
Workflow management00 Ratings9.64 Ratings
Territory management00 Ratings8.92 Ratings
Opportunity management00 Ratings9.43 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.94 Ratings
Contract management00 Ratings6.02 Ratings
Quote & order management00 Ratings6.01 Ratings
Interaction tracking00 Ratings9.84 Ratings
Channel / partner relationship management00 Ratings9.83 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
ActiveCampaign
-
Ratings
Contactually CRM (discontinued)
9.1
4 Ratings
Case management00 Ratings9.74 Ratings
Call center management00 Ratings8.03 Ratings
Help desk management00 Ratings9.73 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
ActiveCampaign
-
Ratings
Contactually CRM (discontinued)
9.7
4 Ratings
Lead management00 Ratings9.84 Ratings
Email marketing00 Ratings9.64 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
Contactually CRM (discontinued)
6.3
3 Ratings
Task management00 Ratings7.03 Ratings
Billing and invoicing management00 Ratings5.01 Ratings
Reporting00 Ratings7.01 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
ActiveCampaign
-
Ratings
Contactually CRM (discontinued)
7.0
3 Ratings
Forecasting00 Ratings7.01 Ratings
Pipeline visualization00 Ratings7.03 Ratings
Customizable reports00 Ratings7.01 Ratings
Customization
Comparison of Customization features of Product A and Product B
ActiveCampaign
-
Ratings
Contactually CRM (discontinued)
7.0
2 Ratings
Custom fields00 Ratings7.02 Ratings
Custom objects00 Ratings7.01 Ratings
Scripting environment00 Ratings7.02 Ratings
API for custom integration00 Ratings7.01 Ratings
Security
Comparison of Security features of Product A and Product B
ActiveCampaign
-
Ratings
Contactually CRM (discontinued)
7.5
3 Ratings
Single sign-on capability00 Ratings9.02 Ratings
Role-based user permissions00 Ratings6.02 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
ActiveCampaign
-
Ratings
Contactually CRM (discontinued)
8.4
3 Ratings
Social data00 Ratings9.92 Ratings
Social engagement00 Ratings7.02 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
ActiveCampaign
-
Ratings
Contactually CRM (discontinued)
9.9
3 Ratings
Marketing automation00 Ratings9.93 Ratings
Platform
Comparison of Platform features of Product A and Product B
ActiveCampaign
-
Ratings
Contactually CRM (discontinued)
9.4
4 Ratings
Mobile access00 Ratings9.44 Ratings
User Ratings
ActiveCampaignContactually CRM (discontinued)
Likelihood to Recommend
9.1
(656 ratings)
9.0
(5 ratings)
Likelihood to Renew
8.7
(20 ratings)
1.0
(1 ratings)
Usability
7.9
(34 ratings)
7.0
(1 ratings)
Availability
9.1
(4 ratings)
-
(0 ratings)
Performance
6.1
(4 ratings)
-
(0 ratings)
Support Rating
6.1
(38 ratings)
-
(0 ratings)
In-Person Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.7
(10 ratings)
-
(0 ratings)
Configurability
7.6
(3 ratings)
-
(0 ratings)
Ease of integration
8.0
(3 ratings)
-
(0 ratings)
Product Scalability
8.4
(4 ratings)
-
(0 ratings)
Vendor post-sale
7.6
(3 ratings)
-
(0 ratings)
Vendor pre-sale
7.1
(3 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignContactually CRM (discontinued)
Likelihood to Recommend
ActiveCampaign
It is so easy to get subscribers added to a list, and execute automations from the first moment. I am an owner-only business, so it's amazing to be able to design and implement a welcome sequence that has automations built in. Once I design the flow it all happens automatically. I do think that it's a little hard to use, but only because there are so many features. I'm certain I'm only touching the tip of the iceberg of available features. For the price I pay, ActiveCampaign is an absolute steal.
Read full review
Discontinued Products
Contactually is a very powerful CRM, even though it is extremely simple to use. It is very intuitive and fun to use! Their templates for nurturing and follow-up are phenomenal, so if you have a sales cycle, this is the tool for you. I even use it to keep track of family and acquaintances' interactions, as Contactually can alert me when it's been 30 days since the last time I talked to person A. The only reason I don't give it a 10 is because price has been going up in recent years.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Discontinued Products
  • The get connected prompts is a very useful feature.
  • Good data consolidation picked up from a variety of sources.
  • Once added, the contact profiles are updated regularly with how the contacts' LinkedIn profile would change.
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Discontinued Products
  • Pipeline functions. It's pretty bare minimum right now.
  • Capturing text and phone calls outside the app. It's hard to remember to initiate both from the app.
  • Calendar function. You should be able to edit the calendar in Contactually and it would sync with your Google calendar.
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Likelihood to Renew
ActiveCampaign
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
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Discontinued Products
Just doesn't provide the sophistication that I seek. It's a simple solution with some innovation automation relatively speaking, but ideal for individuals and small businesses with basic CRM needs.
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Discontinued Products
Easy to use, does not require a strong technical background at all.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Discontinued Products
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Discontinued Products
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Discontinued Products
No answers on this topic
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Discontinued Products
No answers on this topic
Alternatives Considered
ActiveCampaign
Keap is more expensive. Used it for a bit and then went off it because of price. AWeber is great - for affiliate marketing and more, as is mailer lite. Good for beginners and simple needs when it comes to lower-ticket offers and just the need for an email marketing software. I wasn't too happy with Mailchimp when I tried it, and I also didn't like to be associated with an ape (lol) - (for the free version you can't turn the branding off)
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Discontinued Products
It seemed to have everything that I wanted and wasn't too expensive.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Discontinued Products
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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Discontinued Products
  • It's had a very positive impact in building and maintaining my relationships. The ROI has been positive as an affordable and user-friendly CRM.
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