What users are saying about
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Top Rated
300 Ratings
143 Ratings

ActiveCampaign

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Top Rated
300 Ratings
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Score 8.9 out of 100
143 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Oracle CRM

Oracle CRM is incredibly well suited to handle the customer service needs of a growing business. It is capable of scaling with your company. We can monitor every step of the ordering process and provide quick and accurate information to our customers if they request it. We can easily handle returns and replacements as well.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Oracle CRM
WYSIWYG email editor
ActiveCampaign
8.1
Oracle CRM
Dynamic content
ActiveCampaign
8.3
Oracle CRM
Ability to test dynamic content
ActiveCampaign
7.9
Oracle CRM
Landing pages
ActiveCampaign
7.1
Oracle CRM
A/B testing
ActiveCampaign
8.5
Oracle CRM
Mobile optimization
ActiveCampaign
8.2
Oracle CRM
Email deliverability reporting
ActiveCampaign
8.8
Oracle CRM
List management
ActiveCampaign
8.6
Oracle CRM
Triggered drip sequences
ActiveCampaign
9.4
Oracle CRM

Lead Management

ActiveCampaign
7.8
Oracle CRM
Lead nurturing
ActiveCampaign
7.7
Oracle CRM
Lead scoring and grading
ActiveCampaign
7.8
Oracle CRM
Data quality management
ActiveCampaign
7.2
Oracle CRM
Automated sales alerts and tasks
ActiveCampaign
8.3
Oracle CRM

Campaign Management

ActiveCampaign
7.9
Oracle CRM
Calendaring
ActiveCampaign
7.1
Oracle CRM
Event/webinar marketing
ActiveCampaign
8.7
Oracle CRM

Social Media Marketing

ActiveCampaign
8.2
Oracle CRM
Social sharing and campaigns
ActiveCampaign
8.8
Oracle CRM
Social profile integration
ActiveCampaign
7.6
Oracle CRM

Reporting & Analytics

ActiveCampaign
7.8
Oracle CRM
Dashboards
ActiveCampaign
7.9
Oracle CRM
Standard reports
ActiveCampaign
7.8
Oracle CRM
Custom reports
ActiveCampaign
7.7
Oracle CRM

Platform & Infrastructure

ActiveCampaign
8.2
Oracle CRM
API
ActiveCampaign
8.8
Oracle CRM
Role-based workflow & approvals
ActiveCampaign
7.9
Oracle CRM
Customizability
ActiveCampaign
7.8
Oracle CRM
Integration with Salesforce.com
ActiveCampaign
8.1
Oracle CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Oracle CRM
Integration with SugarCRM
ActiveCampaign
8.2
Oracle CRM

Sales Force Automation

ActiveCampaign
Oracle CRM
7.9
Customer data management / contact management
ActiveCampaign
Oracle CRM
8.8
Workflow management
ActiveCampaign
Oracle CRM
8.1
Territory management
ActiveCampaign
Oracle CRM
8.0
Opportunity management
ActiveCampaign
Oracle CRM
8.2
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Oracle CRM
7.0
Contract management
ActiveCampaign
Oracle CRM
7.3
Quote & order management
ActiveCampaign
Oracle CRM
6.8
Interaction tracking
ActiveCampaign
Oracle CRM
8.2
Channel / partner relationship management
ActiveCampaign
Oracle CRM
8.4

Customer Service & Support

ActiveCampaign
Oracle CRM
8.1
Case management
ActiveCampaign
Oracle CRM
8.0
Call center management
ActiveCampaign
Oracle CRM
8.1
Help desk management
ActiveCampaign
Oracle CRM
8.1

Marketing Automation

ActiveCampaign
Oracle CRM
8.3
Lead management
ActiveCampaign
Oracle CRM
7.7
Email marketing
ActiveCampaign
Oracle CRM
8.9

CRM Project Management

ActiveCampaign
Oracle CRM
7.2
Task management
ActiveCampaign
Oracle CRM
6.3
Billing and invoicing management
ActiveCampaign
Oracle CRM
8.2
Reporting
ActiveCampaign
Oracle CRM
7.1

CRM Reporting & Analytics

ActiveCampaign
Oracle CRM
7.4
Forecasting
ActiveCampaign
Oracle CRM
7.9
Pipeline visualization
ActiveCampaign
Oracle CRM
6.8
Customizable reports
ActiveCampaign
Oracle CRM
7.3

Customization

ActiveCampaign
Oracle CRM
8.4
Custom fields
ActiveCampaign
Oracle CRM
8.9
Custom objects
ActiveCampaign
Oracle CRM
9.0
Scripting environment
ActiveCampaign
Oracle CRM
8.9
API for custom integration
ActiveCampaign
Oracle CRM
6.9

Security

ActiveCampaign
Oracle CRM
9.1
Single sign-on capability
ActiveCampaign
Oracle CRM
9.1
Role-based user permissions
ActiveCampaign
Oracle CRM
9.2

Social CRM

ActiveCampaign
Oracle CRM
8.0
Social data
ActiveCampaign
Oracle CRM
8.0
Social engagement
ActiveCampaign
Oracle CRM
8.0

Integrations with 3rd-party Software

ActiveCampaign
Oracle CRM
7.0
Marketing automation
ActiveCampaign
Oracle CRM
5.5
Compensation management
ActiveCampaign
Oracle CRM
8.5

Platform

ActiveCampaign
Oracle CRM
7.0
Mobile access
ActiveCampaign
Oracle CRM
7.0

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Oracle CRM

  • Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
  • It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
  • Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
Joseph R. Sweeney | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Oracle CRM

  • The Oracle 11.5.10 CRM forms are not easily or intuitively customizable to facilitate speed or ease of use. Custom forms are not supported by Oracle support, but call center functions require throughput velocity that the standard forms do not provide. The forms are also inflexible when it comes to selection-driven information or in-procedure guidelines. Data selections in one field should allow the limitation of data selection in other fields and should permit additional information to be made available for the users of the forms.
  • The CRM administrator setups such as groups and territories as well as the dispatch center functionality are painfully slow and cumbersome to use. Not all reasonable filters are made available to ensure that the technician with the right skills is assigned to tasks. More flexibility in this area would improve Oracle 11.5.10 usability tenfold.
  • Overall, the main issue when it comes to sales or service CRMs is always a question of flexibility. "When this customer calls, collect x data." "When a service request is created for that site, include information y for the technician." "Remember to ask the caller for z measurement when they open a service request for the other product type." More intuitive and elastic tools for the ebbs and flows of real service situations would certainly put a feather in Oracle's cap.
R. Daniel Knapp | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Oracle CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.4
Based on 8 answers
The automations have an easy step-by-step flow display so you can see exactly what your customers are going to experience every step of the way. Email creation is drag and drop and super simple to add timers (if wanted via HTML) or Gifs (save as an image) or even personalization.
Kati Kiefer | TrustRadius Reviewer

Oracle CRM

Oracle CRM 8.6
Based on 2 answers
I give this rating because I personally don't have any difficulty using the system. I didn't have any difficulty learning the system either. I know that in my position I am taking complaints from users who are having issues with the oracle sites but most of the time it is user error or a technical issue and they need to be using it in the best way possible. I do think it is one of the easiest sites for applying online and hiring candidates. In my 10 years of dealing with so many other recruiting and career sites like Kenexa Brassring, Erecruit or Peoplesoft, I don't recommend any of those at all. Oracle CRM/Taleo is by far the easiest site for applicants to apply, the easiest site for recruiters to hire and the easiest site to manage your hires.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Oracle CRM

Oracle CRM 9.0
Based on 1 answer
I give this rating because we have had no issues in the area of the product's overall availability. In my opinion the resources are there when we need them and the features serve the purpose they are set to do. I feel things have gone really well as far as the availability of the product.
Anonymous | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Oracle CRM

Oracle CRM 8.1
Based on 2 answers
I give this rating because I don't have any complaints in the area of performance. In my opinion the product's performance is right on the mark. In comparison to other systems I have used for the same purpose - recruiting, hiring and managing hires, I have found Oracle's performance to be the best. Oracle system flows better than any other recruiting system out there.
Anonymous | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 10 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Oracle CRM

Oracle CRM 7.6
Based on 2 answers
Generally, if you log an SR, it will get resolved rather quickly. If they need to contact you for more information, the resolution process gets drug out because you have to usually go back and forth with several messages. Some customization involving web-links, java script, and HTML, Oracle does not officially support, so they will not assist you if your links stop working.
Mary Hunnicutt | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Oracle CRM

Oracle CRM 9.0
Based on 1 answer
It was a great training tool and provided all of the necessary information we needed to implement the sites for our clients. We were provided with a great deal of resources in regards to Oracle CRM. We didn't have any issues with the training at all. The only thing I would say would that there could be more FAQ's for users to read through
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Oracle CRM

Oracle CRM 7.7
Based on 2 answers
If you have never used a CRM program is is hard to know exactly what you need. We had lots of changes during implementation and even more afterward once the users started working in it everyday. Also the partner we used didn't inform us about Allotments and not being able to Batch delete custom objects (you can now in recent releases). There were so many unknowns, that if I had it to do over, I would educate myself more and ask more questions of the partner that we used for implementation.
Mary Hunnicutt | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Oracle CRM

MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
Viktor Mulac | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Oracle CRM

Oracle CRM 9.0
Based on 1 answer
In my opinion I rate this high because we have had no issues in this area and so that is why I give it such a high rating. There is no issue with the product's overall scalability. In my opinion this has been a positive from my team and client's view.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Oracle CRM

  • This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.
Simon Vargas | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Oracle CRM
7.8

Likelihood to Renew

ActiveCampaign
9.1
Oracle CRM

Usability

ActiveCampaign
8.4
Oracle CRM
8.6

Reliability and Availability

ActiveCampaign
9.4
Oracle CRM
9.0

Performance

ActiveCampaign
8.1
Oracle CRM
8.1

Support Rating

ActiveCampaign
8.9
Oracle CRM
7.6

Online Training

ActiveCampaign
Oracle CRM
9.0

Implementation Rating

ActiveCampaign
7.4
Oracle CRM
7.7

Scalability

ActiveCampaign
9.4
Oracle CRM
9.0

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