What users are saying about
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Top Rated
696 Ratings
160 Ratings

ActiveCampaign

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Top Rated
696 Ratings
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Score 8.7 out of 100
160 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

Oracle CRM

Oracle CRM is reliable and it fits well in a scenario where a company aims to grow their customer base and improve their relationship with their clients and ensure that all customer services are offered in an efficient manner. Oracle CRM is accessible from any device and this ensures easy usage of the platform and assure all staff to execute their various business processes.
Chris Edwards | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Oracle CRM
WYSIWYG email editor
ActiveCampaign
8.0
Oracle CRM
Dynamic content
ActiveCampaign
8.6
Oracle CRM
Ability to test dynamic content
ActiveCampaign
8.1
Oracle CRM
Landing pages
ActiveCampaign
7.2
Oracle CRM
A/B testing
ActiveCampaign
8.7
Oracle CRM
Mobile optimization
ActiveCampaign
8.3
Oracle CRM
Email deliverability reporting
ActiveCampaign
9.0
Oracle CRM
List management
ActiveCampaign
8.9
Oracle CRM
Triggered drip sequences
ActiveCampaign
9.3
Oracle CRM

Lead Management

ActiveCampaign
8.5
Oracle CRM
Lead nurturing
ActiveCampaign
8.8
Oracle CRM
Lead scoring and grading
ActiveCampaign
8.3
Oracle CRM
Data quality management
ActiveCampaign
8.4
Oracle CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Oracle CRM

Campaign Management

ActiveCampaign
8.3
Oracle CRM
Calendaring
ActiveCampaign
8.0
Oracle CRM
Event/webinar marketing
ActiveCampaign
8.6
Oracle CRM

Social Media Marketing

ActiveCampaign
8.6
Oracle CRM
Social sharing and campaigns
ActiveCampaign
8.7
Oracle CRM
Social profile integration
ActiveCampaign
8.5
Oracle CRM

Reporting & Analytics

ActiveCampaign
8.6
Oracle CRM
Dashboards
ActiveCampaign
8.7
Oracle CRM
Standard reports
ActiveCampaign
8.6
Oracle CRM
Custom reports
ActiveCampaign
8.5
Oracle CRM

Platform & Infrastructure

ActiveCampaign
8.8
Oracle CRM
API
ActiveCampaign
8.9
Oracle CRM
Role-based workflow & approvals
ActiveCampaign
8.5
Oracle CRM
Customizability
ActiveCampaign
8.7
Oracle CRM
Integration with Salesforce.com
ActiveCampaign
8.8
Oracle CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Oracle CRM
Integration with SugarCRM
ActiveCampaign
8.8
Oracle CRM

Sales Force Automation

ActiveCampaign
Oracle CRM
7.3
Customer data management / contact management
ActiveCampaign
Oracle CRM
8.6
Workflow management
ActiveCampaign
Oracle CRM
6.7
Territory management
ActiveCampaign
Oracle CRM
6.5
Opportunity management
ActiveCampaign
Oracle CRM
7.4
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Oracle CRM
6.6
Contract management
ActiveCampaign
Oracle CRM
7.4
Quote & order management
ActiveCampaign
Oracle CRM
7.7
Interaction tracking
ActiveCampaign
Oracle CRM
7.3
Channel / partner relationship management
ActiveCampaign
Oracle CRM
7.8

Customer Service & Support

ActiveCampaign
Oracle CRM
7.2
Case management
ActiveCampaign
Oracle CRM
7.8
Call center management
ActiveCampaign
Oracle CRM
7.4
Help desk management
ActiveCampaign
Oracle CRM
6.5

Marketing Automation

ActiveCampaign
Oracle CRM
7.4
Lead management
ActiveCampaign
Oracle CRM
8.0
Email marketing
ActiveCampaign
Oracle CRM
6.8

CRM Project Management

ActiveCampaign
Oracle CRM
7.8
Task management
ActiveCampaign
Oracle CRM
8.1
Billing and invoicing management
ActiveCampaign
Oracle CRM
7.6
Reporting
ActiveCampaign
Oracle CRM
7.6

CRM Reporting & Analytics

ActiveCampaign
Oracle CRM
7.3
Forecasting
ActiveCampaign
Oracle CRM
7.8
Pipeline visualization
ActiveCampaign
Oracle CRM
7.2
Customizable reports
ActiveCampaign
Oracle CRM
7.0

Customization

ActiveCampaign
Oracle CRM
6.8
Custom fields
ActiveCampaign
Oracle CRM
8.2
Custom objects
ActiveCampaign
Oracle CRM
6.3
Scripting environment
ActiveCampaign
Oracle CRM
6.9
API for custom integration
ActiveCampaign
Oracle CRM
5.6

Security

ActiveCampaign
Oracle CRM
7.9
Single sign-on capability
ActiveCampaign
Oracle CRM
8.0
Role-based user permissions
ActiveCampaign
Oracle CRM
7.8

Social CRM

ActiveCampaign
Oracle CRM
7.2
Social data
ActiveCampaign
Oracle CRM
7.2
Social engagement
ActiveCampaign
Oracle CRM
7.2

Integrations with 3rd-party Software

ActiveCampaign
Oracle CRM
6.8
Marketing automation
ActiveCampaign
Oracle CRM
6.8
Compensation management
ActiveCampaign
Oracle CRM
6.8

Platform

ActiveCampaign
Oracle CRM
8.4
Mobile access
ActiveCampaign
Oracle CRM
8.4

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Oracle CRM

  • Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
  • It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
  • Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
Joseph R. Sweeney | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Oracle CRM

  • Oracle CRM is incredibly complex making it fairly difficult to learn from scratch
  • The original implementation of Oracle CRM was a lengthy and involved process
  • We have had outages where we cannot connect to Oracle CRM which leaves us at a loss. I'm not sure what the solution to this is, but less outages would be ideal.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Oracle CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Oracle CRM

Oracle CRM 8.6
Based on 2 answers
I give this rating because I personally don't have any difficulty using the system. I didn't have any difficulty learning the system either. I know that in my position I am taking complaints from users who are having issues with the oracle sites but most of the time it is user error or a technical issue and they need to be using it in the best way possible. I do think it is one of the easiest sites for applying online and hiring candidates. In my 10 years of dealing with so many other recruiting and career sites like Kenexa Brassring, Erecruit or Peoplesoft, I don't recommend any of those at all. Oracle CRM/Taleo is by far the easiest site for applicants to apply, the easiest site for recruiters to hire and the easiest site to manage your hires.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Oracle CRM

Oracle CRM 9.0
Based on 1 answer
I give this rating because we have had no issues in the area of the product's overall availability. In my opinion the resources are there when we need them and the features serve the purpose they are set to do. I feel things have gone really well as far as the availability of the product.
Anonymous | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Oracle CRM

Oracle CRM 8.1
Based on 2 answers
I give this rating because I don't have any complaints in the area of performance. In my opinion the product's performance is right on the mark. In comparison to other systems I have used for the same purpose - recruiting, hiring and managing hires, I have found Oracle's performance to be the best. Oracle system flows better than any other recruiting system out there.
Anonymous | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Oracle CRM

Oracle CRM 7.6
Based on 2 answers
Generally, if you log an SR, it will get resolved rather quickly. If they need to contact you for more information, the resolution process gets drug out because you have to usually go back and forth with several messages. Some customization involving web-links, java script, and HTML, Oracle does not officially support, so they will not assist you if your links stop working.
Mary Hunnicutt | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Oracle CRM

Oracle CRM 9.0
Based on 1 answer
It was a great training tool and provided all of the necessary information we needed to implement the sites for our clients. We were provided with a great deal of resources in regards to Oracle CRM. We didn't have any issues with the training at all. The only thing I would say would that there could be more FAQ's for users to read through
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Oracle CRM

Oracle CRM 7.7
Based on 2 answers
If you have never used a CRM program is is hard to know exactly what you need. We had lots of changes during implementation and even more afterward once the users started working in it everyday. Also the partner we used didn't inform us about Allotments and not being able to Batch delete custom objects (you can now in recent releases). There were so many unknowns, that if I had it to do over, I would educate myself more and ask more questions of the partner that we used for implementation.
Mary Hunnicutt | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Oracle CRM

I have used PowerHelp in the past for field service and contact center applications with a startup company and it had proved extremely flexible for process accommodation. I was not part of the selection team who evaluated and chose the CRM for Diebold, though I am fairly certain that it was an Enterprise software decision more than a module-driven choice.
R. Daniel Knapp | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Oracle CRM

Oracle CRM 9.0
Based on 1 answer
In my opinion I rate this high because we have had no issues in this area and so that is why I give it such a high rating. There is no issue with the product's overall scalability. In my opinion this has been a positive from my team and client's view.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Oracle CRM

  • Until a certain point in time, the solution was responsive and provided support for productive work. With more integrations and a growing product base, the application started to be barely usable due to delays (excessive response times) and prolonged the product configuration tasks.
Viktor Mulac | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Oracle CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CRM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Oracle CRM
8.4

Likelihood to Renew

ActiveCampaign
9.0
Oracle CRM

Usability

ActiveCampaign
8.2
Oracle CRM
8.6

Reliability and Availability

ActiveCampaign
9.1
Oracle CRM
9.0

Performance

ActiveCampaign
8.6
Oracle CRM
8.1

Support Rating

ActiveCampaign
6.5
Oracle CRM
7.6

In-Person Training

ActiveCampaign
7.3
Oracle CRM

Online Training

ActiveCampaign
Oracle CRM
9.0

Implementation Rating

ActiveCampaign
8.5
Oracle CRM
7.7

Scalability

ActiveCampaign
8.8
Oracle CRM
9.0

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