What users are saying about
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Top Rated
684 Ratings
20 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
20 Ratings
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Score 9.5 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Salesflare

Salesflare is recommendable for any business that runs a lean sales setup with a website for lead generation, empowered with maybe cold outreach and/or lead nurturing. Mostly so for small-to-medium sized businesses: they can save a ton of time/money generating more revenue with their human sales efforts, while Salesflare does the rest of the job.
Gilles De Clerck | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Salesflare
WYSIWYG email editor
ActiveCampaign
8.1
Salesflare
Dynamic content
ActiveCampaign
8.5
Salesflare
Ability to test dynamic content
ActiveCampaign
8.0
Salesflare
Landing pages
ActiveCampaign
7.1
Salesflare
A/B testing
ActiveCampaign
8.7
Salesflare
Mobile optimization
ActiveCampaign
8.2
Salesflare
Email deliverability reporting
ActiveCampaign
8.9
Salesflare
List management
ActiveCampaign
8.8
Salesflare
Triggered drip sequences
ActiveCampaign
9.1
Salesflare

Lead Management

ActiveCampaign
8.5
Salesflare
Lead nurturing
ActiveCampaign
8.8
Salesflare
Lead scoring and grading
ActiveCampaign
8.4
Salesflare
Data quality management
ActiveCampaign
8.2
Salesflare
Automated sales alerts and tasks
ActiveCampaign
8.6
Salesflare

Campaign Management

ActiveCampaign
7.9
Salesflare
Calendaring
ActiveCampaign
7.7
Salesflare
Event/webinar marketing
ActiveCampaign
8.1
Salesflare

Social Media Marketing

ActiveCampaign
8.3
Salesflare
Social sharing and campaigns
ActiveCampaign
8.4
Salesflare
Social profile integration
ActiveCampaign
8.1
Salesflare

Reporting & Analytics

ActiveCampaign
8.5
Salesflare
Dashboards
ActiveCampaign
8.5
Salesflare
Standard reports
ActiveCampaign
8.6
Salesflare
Custom reports
ActiveCampaign
8.3
Salesflare

Platform & Infrastructure

ActiveCampaign
8.7
Salesflare
API
ActiveCampaign
8.7
Salesflare
Role-based workflow & approvals
ActiveCampaign
8.4
Salesflare
Customizability
ActiveCampaign
8.6
Salesflare
Integration with Salesforce.com
ActiveCampaign
8.6
Salesflare
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Salesflare
Integration with SugarCRM
ActiveCampaign
8.8
Salesflare

Sales Force Automation

ActiveCampaign
Salesflare
8.0
Customer data management / contact management
ActiveCampaign
Salesflare
8.5
Workflow management
ActiveCampaign
Salesflare
7.9
Territory management
ActiveCampaign
Salesflare
5.1
Opportunity management
ActiveCampaign
Salesflare
8.2
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Salesflare
9.2
Contract management
ActiveCampaign
Salesflare
10.0
Quote & order management
ActiveCampaign
Salesflare
6.1
Interaction tracking
ActiveCampaign
Salesflare
8.5
Channel / partner relationship management
ActiveCampaign
Salesflare
8.0

Customer Service & Support

ActiveCampaign
Salesflare
8.3
Case management
ActiveCampaign
Salesflare
9.0
Call center management
ActiveCampaign
Salesflare
7.0
Help desk management
ActiveCampaign
Salesflare
9.0

Marketing Automation

ActiveCampaign
Salesflare
7.9
Lead management
ActiveCampaign
Salesflare
7.9
Email marketing
ActiveCampaign
Salesflare
7.9

CRM Project Management

ActiveCampaign
Salesflare
8.1
Task management
ActiveCampaign
Salesflare
8.1
Billing and invoicing management
ActiveCampaign
Salesflare
8.0
Reporting
ActiveCampaign
Salesflare
8.1

CRM Reporting & Analytics

ActiveCampaign
Salesflare
7.9
Forecasting
ActiveCampaign
Salesflare
7.6
Pipeline visualization
ActiveCampaign
Salesflare
9.0
Customizable reports
ActiveCampaign
Salesflare
7.0

Customization

ActiveCampaign
Salesflare
9.0
Custom fields
ActiveCampaign
Salesflare
8.6
Custom objects
ActiveCampaign
Salesflare
9.9
API for custom integration
ActiveCampaign
Salesflare
8.5

Security

ActiveCampaign
Salesflare
8.4
Single sign-on capability
ActiveCampaign
Salesflare
8.7
Role-based user permissions
ActiveCampaign
Salesflare
8.1

Social CRM

ActiveCampaign
Salesflare
8.5
Social data
ActiveCampaign
Salesflare
8.3
Social engagement
ActiveCampaign
Salesflare
8.8

Integrations with 3rd-party Software

ActiveCampaign
Salesflare
8.4
Marketing automation
ActiveCampaign
Salesflare
7.9
Compensation management
ActiveCampaign
Salesflare
9.0

Platform

ActiveCampaign
Salesflare
8.7
Mobile access
ActiveCampaign
Salesflare
8.7

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Salesflare

  • Salesflare integrates with Gsuite (as well as many other email platforms) allowing me to still use Gsuite as my main communication tool but still get the full value out of the Salesflare CRM
  • Salesflare literally integrates with everything
  • Salesflare takes care of many tasks automatically for you like contact imports as well as meeting and call management
Gary Shouldis | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Salesflare

  • Click to call would be a great help for clients' numbers
  • Branded UI or more customization options
  • More features to customize accounts
Kevin Miller | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Salesflare

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Salesflare

Salesflare 8.9
Based on 8 answers
The pipeline, which is the core of the platform, is very clear and full of features. On top of that Salesflare added automations, integrations, plugins and emails. You can easily get your leads there from any platform and nurture your leads until you get the deal done. I think any business can benefit from using this sales CRM.
Tomer Aharon | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Salesflare

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Salesflare

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Salesflare

Salesflare 9.1
Based on 8 answers
Hit them on Chat support, and you are gonna get a response within a few minutes (if not in a few hours, during weekends)But they are gonna keep following with you till they make sure that your query has been resolved. Keep it up!
Sampath S | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Salesflare

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Salesflare

Other products we've tried or evaluated have been too complex and/or been "too customizable" in that they do not offer an easy and intuitive path to enabling your sales team right out of the box.
Jói Sigurdsson | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Salesflare

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Salesflare

  • It's a part of our operations. It just saves us time, but we never measured how it impacts the bottom line. It's all about convenience.
Andrei Zinkevich | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Salesflare

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Salesflare Editions & Modules

Edition
Growth$291
Pro$491
Enterprise$991
  1. per user per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Salesflare
9.1

Likelihood to Renew

ActiveCampaign
9.1
Salesflare

Usability

ActiveCampaign
8.1
Salesflare
8.9

Reliability and Availability

ActiveCampaign
9.1
Salesflare

Performance

ActiveCampaign
8.6
Salesflare

Support Rating

ActiveCampaign
6.7
Salesflare
9.1

In-Person Training

ActiveCampaign
7.3
Salesflare

Implementation Rating

ActiveCampaign
8.5
Salesflare

Scalability

ActiveCampaign
8.8
Salesflare

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