What users are saying about
3 Ratings
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Top Rated
1382 Ratings
3 Ratings
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Score 10 out of 101

HubSpot

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Top Rated
1382 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

HubSpot

I think HubSpot works well for small- to medium-sized businesses. It has a comprehensive set of tools that can run much of the sales and marketing automation that is needed for this size of business. I'm not as familiar with Marketo, Eloqua, and Pardot and other marketing automation platforms, but I like the value I get out from HubSpot. I also like all of the implementation partners that HubSpot works with who have been able to come in and help us with our marketing.
Dan Briscoe profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
HubSpot
8.6
WYSIWYG email editor
ActiveDEMAND
9.2
HubSpot
8.1
Dynamic content
ActiveDEMAND
9.6
HubSpot
8.3
Ability to test dynamic content
ActiveDEMAND
9.6
HubSpot
8.4
Landing pages
ActiveDEMAND
9.0
HubSpot
8.7
A/B testing
ActiveDEMAND
9.6
HubSpot
8.7
Mobile optimization
ActiveDEMAND
9.6
HubSpot
8.7
Email deliverability
ActiveDEMAND
9.6
HubSpot
8.5
List management
ActiveDEMAND
9.2
HubSpot
8.6
Triggered drip sequences
ActiveDEMAND
9.6
HubSpot
9.0

Lead Management

ActiveDEMAND
9.0
HubSpot
8.6
Lead nurturing
ActiveDEMAND
9.6
HubSpot
9.1
Lead scoring and grading
ActiveDEMAND
9.0
HubSpot
8.6
Data quality management
ActiveDEMAND
8.6
HubSpot
8.1
Automated sales alerts and tasks
ActiveDEMAND
8.6
HubSpot
8.7

Campaign Management

ActiveDEMAND
9.4
HubSpot
8.4
Calendaring
ActiveDEMAND
9.6
HubSpot
8.1
Event/webinar marketing
ActiveDEMAND
9.2
HubSpot
8.8

Social Media Marketing

ActiveDEMAND
8.6
HubSpot
8.9
Social sharing and campaigns
ActiveDEMAND
8.6
HubSpot
9.0
Social profile integration
ActiveDEMAND
8.6
HubSpot
8.8

Reporting & Analytics

ActiveDEMAND
9.2
HubSpot
8.1
Dashboards
ActiveDEMAND
8.8
HubSpot
8.4
Standard reports
ActiveDEMAND
9.2
HubSpot
7.9
Custom reports
ActiveDEMAND
9.6
HubSpot
7.9

Platform & Infrastructure

ActiveDEMAND
9.6
HubSpot
8.5
API
ActiveDEMAND
9.0
HubSpot
8.4
Role-based workflow & approvals
ActiveDEMAND
9.0
HubSpot
8.3
Customizability
ActiveDEMAND
9.6
HubSpot
7.9
Integration with Salesforce.com
ActiveDEMAND
10.0
HubSpot
8.3
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
HubSpot
8.7
Integration with SugarCRM
ActiveDEMAND
10.0
HubSpot
9.0

Pros

ActiveDEMAND

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available

HubSpot

  • All of my things are in one place - analytics, blog, emails, sales CRM, forms, etc.
  • Customer service and customer success managers are the best!
  • Better analytics than Google.
Hillary Johns profile photo

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available

HubSpot

  • More in portal optimization checks.
  • The keyword tool for blogs. Currently, it only senses the keyword if you have the entire phrase together, whereas you should optimize by having variations of the keyword throughout the piece. It doesn't sense that.
  • More support for training teams that aren't marketing minds in the software.
Hillary Johns profile photo

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.4
Based on 370 answers
We've had HubSpot a year so it's hard to tell when we are still growing with it and working through the setup process to determine if HubSpot is the most ideal solution but in my opinion, it is fulfilling our needs as much as we are utilizing it.
Erin Harris profile photo

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

ActiveDEMAND

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

ActiveDEMAND

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

ActiveDEMAND

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.0
Based on 78 answers
I gave it this rating because I have been very impressed with the HubSpot support team. I always learn something new when I have to contact them and they all seem to be so well trained in the product. if they can't resolve my problem, they talk to a manager and in the end, they get my problem solved and usually solved pretty quickly
Renee Real profile photo

In-Person Training

ActiveDEMAND

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

ActiveDEMAND

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 8.8
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

ActiveDEMAND

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.0
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

ActiveDEMAND

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available

HubSpot

We've used Pardot, but the onboarding experience was lackluster. Our onboarding was farmed out to a consultant and not followed up on well despite our attempts to work with them. We also had to [do] most of the development even though it was supposed to be part of our onboarding with Pardot. Part of why we went with HubSpot was the onboarding process. We're a small company so we have fewer people that have to cover more ground. HubSpot does everything in house and held our hands the entire way until we got up to speed on how to use it.Overall a lot of features are similar to other marketing products out there, but HubSpot integrates them better than any other one. We needed Salesforce, HubSpot to work hand in hand. HubSpot did it the best.
Karen Rust profile photo

Scalability

ActiveDEMAND

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available

HubSpot

  • We now have increased employee efficiency with being able to look up contact info and send out emails. We also now have more insight into what a prospect or client is doing such as looking at on our site or if they've checked an email.
  • It's helped us increase our blog subscriber list.
Karen Rust profile photo

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details

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