What users are saying about

ActiveDEMAND

3 Ratings

HubSpot

Top Rated
1271 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

HubSpot

Top Rated
1271 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

HubSpot

HubSpot suits you:
1. If you have a small marketing department and can't put time into big system implementations.
2. If you have a big marketing department, but no-one that is a system focused person. (as it should be).
3. If you want to focus on great content and the audience.
4. If you just love usability.
5. If you care about making more money, not just get more visitors.
HubSpot does not suit you if:
1. You don't have an endgame of getting more business.
2. If you like hacking and coding your own specific setups in systems.
Sara Larsen profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
HubSpot
8.6
WYSIWYG email editor
ActiveDEMAND
9.2
HubSpot
8.1
Dynamic content
ActiveDEMAND
9.6
HubSpot
8.6
Ability to test dynamic content
ActiveDEMAND
9.6
HubSpot
8.5
Landing pages
ActiveDEMAND
9.0
HubSpot
9.0
A/B testing
ActiveDEMAND
9.6
HubSpot
8.5
Mobile optimization
ActiveDEMAND
9.6
HubSpot
8.5
Email deliverability
ActiveDEMAND
9.6
HubSpot
8.6
List management
ActiveDEMAND
9.2
HubSpot
8.9
Triggered drip sequences
ActiveDEMAND
9.6
HubSpot
9.0

Lead Management

ActiveDEMAND
9.0
HubSpot
8.6
Lead nurturing
ActiveDEMAND
9.6
HubSpot
8.9
Lead scoring and grading
ActiveDEMAND
9.0
HubSpot
8.3
Data quality management
ActiveDEMAND
8.6
HubSpot
8.3
Automated sales alerts and tasks
ActiveDEMAND
8.6
HubSpot
8.9

Campaign Management

ActiveDEMAND
9.4
HubSpot
8.0
Calendaring
ActiveDEMAND
9.6
HubSpot
7.9
Event/webinar marketing
ActiveDEMAND
9.2
HubSpot
8.1

Social Media Marketing

ActiveDEMAND
8.6
HubSpot
8.5
Social sharing and campaigns
ActiveDEMAND
8.6
HubSpot
8.6
Social profile integration
ActiveDEMAND
8.6
HubSpot
8.4

Reporting & Analytics

ActiveDEMAND
9.2
HubSpot
8.0
Dashboards
ActiveDEMAND
8.8
HubSpot
8.2
Standard reports
ActiveDEMAND
9.2
HubSpot
8.0
Custom reports
ActiveDEMAND
9.6
HubSpot
7.7

Platform & Infrastructure

ActiveDEMAND
9.6
HubSpot
8.3
API
ActiveDEMAND
9.0
HubSpot
8.5
Role-based workflow & approvals
ActiveDEMAND
9.0
HubSpot
8.5
Customizability
ActiveDEMAND
9.6
HubSpot
7.7
Integration with Salesforce.com
ActiveDEMAND
10.0
HubSpot
8.5
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
HubSpot
8.6
Integration with SugarCRM
ActiveDEMAND
10.0
HubSpot
8.2

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • When blogging HubSpot takes me through all the things I need to do to make my post professional, SEO optimized and with suitable images. It also helps me email the post to people on my list.
  • When setting up landing pages HubSpot enables me to select a template branded to my company, tailor the page content to what I want, insert a CTA (call to action) and a form for collecting email and other details. It really is very flexible and even has the option of opening up a separate Thank You page when someone fills in a form OR it can change the text in the exiting page, meaning you can say thank you and provide your free download, or whatever it is, without leaving the page. Of course, you also have the option of a follow up email to deliver the download.
  • I can click on an contact in any list and HubSpot will show me all the pages the lead has visited on my website and blog, any downloads they've had and the date they did what.
  • Every week, although I could set it to do it every day or month, HubSpot sends me an email summarising activity on my website and blog, listing what has been downloaded or bought, with percentages up or down since the last report. I also get a similar email with regard to my social media activities, which is really helpful.
  • On that last point, I have set up HubSpot to notify me when people who I have connected with on my social media accounts post things that are relevant to my business. I can then take a look at what they've posted and re-post it myself if I want to.
  • Whenever I send out an email to my list HubSpot tells me how many contacts have opened them, how many have click a link in them and how many have downloaded anything as a result of them.
  • The online training, videos and presentations are superb. Just wish I had more time to devote to them.
Kevin Oubridge profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • HubSpot is fantastic, it covers all the angles and is fun to use. I love it! However, the basic package cannot auto email contacts, despite being quite expensive. I could upgrade to the Professional package but that really is very expensive and, for the time being, out of our budget range. It would be good to have at least some basic auto emailing capability, perhaps also limited by the amount of emails you can send.
  • When you're getting started, learning to use workflows and auto email would be very helpful and help sell the Professional package. It's too big a jump from Basic to Professional and way too expensive! I suppose I would even mind if I had to pay a bit extra for basic auto email functionality.
  • I never got to grips with the double opt in. Apparently, I was the only one who had problems with this but, whatever it was, I had to abandon double opt in because I was losing too many leads. I even asked support for help but it still didn't work. I know I was doing something wrong but I also get the feeling that double opt in was an after thought that was added on, rather than built in from the start, and compared to the rest of HubSpot is pretty clunky.
  • Sort of linked to my first point, HubSpot is expensive. Great fun, easy to use, does great things but still expensive. I'd like a cheaper version with all the main functionality but restricted in some way. As a very small business it's frightening to see my HubSpot bills. In some ways it's too big a system for us at this stage of our business, however, I can see that we could grow to utilise it a lot better. I just think that, with a few tweaks and imaginative pricing, we could grow a lot quicker, with less anxiety and then move on to the Professional package earlier and with far less trepidation than at present.
Kevin Oubridge profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
HubSpot9.4
Based on 370 answers
Because I will never leave HubSpot, if they keep developing the system in the direction they are now
Sara Larsen profile photo

Usability

No score
No answers yet
No answers on this topic
HubSpot9.5
Based on 96 answers
Hubspot's tools typically walk you through everything step by step so you don't get lost or confused and offers a lot of help topics to help you.
Erin Harris profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

No score
No answers yet
No answers on this topic
HubSpot9.0
Based on 78 answers
They answer my questions quickly, followup, make it easy to reach them. I'm not made to sit on hold for a long time, there are status updates such as what number in queue you are (I've never been lower than 4th in queue). They're seriously the standard I judge all other companies support by.
Karen Rust profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.2
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot8.8
Based on 47 answers
Make use of the Inbound Marketing Consultant. This person is going to help you learn the tools and get your first campaigns/blog posts set up, and they are very valuable — especially in the beginning. Also, consider the on-site training in Cambridge, MA. Not only do you get to see the HubSpot Corporate office, but you also get a classroom-style training with the Academy team. It is well worth the investment.
Carah Counts profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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I had just started with the company and they were using Eloqua. We researched Hubspot and found that it was going to cost us less, be easier to use and give us a lot more functionality than what we were paying for Eloqua. Hubspot is perfect for our database size where Eloqua is set for larger companies.
Erin Harris profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Hubspot has given us better reporting metrics on items we reported on before.
  • I can see contact activity in their profiles.
  • It allows me to manage the blog quickly and efficiently with lots of flexibility for design and posting options within itself and the social media.
Erin Harris profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details