4 Ratings
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Score 5 out of 100
6 Ratings
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Score 6 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WYSIWYG email editor
ActiveDEMAND
9.2
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
ActiveDEMAND
9.0
Aurea Campaign Manager (formerly Lyris HQ)
4.0
A/B testing
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mobile optimization
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Email deliverability reporting
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
ActiveDEMAND
9.2
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
4.0

Lead Management

ActiveDEMAND
9.0
Aurea Campaign Manager (formerly Lyris HQ)
Lead nurturing
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
Lead scoring and grading
ActiveDEMAND
9.0
Aurea Campaign Manager (formerly Lyris HQ)
Data quality management
ActiveDEMAND
8.6
Aurea Campaign Manager (formerly Lyris HQ)
Automated sales alerts and tasks
ActiveDEMAND
8.6
Aurea Campaign Manager (formerly Lyris HQ)

Campaign Management

ActiveDEMAND
9.4
Aurea Campaign Manager (formerly Lyris HQ)
Calendaring
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
Event/webinar marketing
ActiveDEMAND
9.2
Aurea Campaign Manager (formerly Lyris HQ)

Social Media Marketing

ActiveDEMAND
8.6
Aurea Campaign Manager (formerly Lyris HQ)
Social sharing and campaigns
ActiveDEMAND
8.6
Aurea Campaign Manager (formerly Lyris HQ)
Social profile integration
ActiveDEMAND
8.6
Aurea Campaign Manager (formerly Lyris HQ)

Reporting & Analytics

ActiveDEMAND
9.2
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
ActiveDEMAND
8.8
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
ActiveDEMAND
9.2
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Platform & Infrastructure

ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
API
ActiveDEMAND
9.0
Aurea Campaign Manager (formerly Lyris HQ)
Role-based workflow & approvals
ActiveDEMAND
9.0
Aurea Campaign Manager (formerly Lyris HQ)
Customizability
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Salesforce.com
ActiveDEMAND
10.0
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Aurea Campaign Manager (formerly Lyris HQ)
Integration with SugarCRM
ActiveDEMAND
10.0
Aurea Campaign Manager (formerly Lyris HQ)

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Anonymous | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
Super easy to use.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 9.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

Performance

ActiveDEMAND

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Running larger segments can take some time.
Anonymous | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

They are much better
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Chris Kashow | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Aurea Campaign Manager (formerly Lyris HQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aurea Campaign Manager (formerly Lyris HQ) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Likelihood to Renew

ActiveDEMAND
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Usability

ActiveDEMAND
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Reliability and Availability

ActiveDEMAND
Aurea Campaign Manager (formerly Lyris HQ)
9.0

Performance

ActiveDEMAND
Aurea Campaign Manager (formerly Lyris HQ)
6.0

Support Rating

ActiveDEMAND
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Online Training

ActiveDEMAND
Aurea Campaign Manager (formerly Lyris HQ)
5.0

Implementation Rating

ActiveDEMAND
Aurea Campaign Manager (formerly Lyris HQ)
6.0

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