ActiveDEMAND

3 Ratings
Score 10 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Aurea Campaign Manager (formerly Lyris HQ)

We only have experience in a B2B environment.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WYSIWYG email editor
ActiveDEMAND
9.2
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
ActiveDEMAND
9.0
Aurea Campaign Manager (formerly Lyris HQ)
4.0
A/B testing
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mobile optimization
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Email deliverability
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
ActiveDEMAND
9.2
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
4.0

Lead Management

ActiveDEMAND
9.0
Aurea Campaign Manager (formerly Lyris HQ)
Lead nurturing
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
Lead scoring and grading
ActiveDEMAND
9.0
Aurea Campaign Manager (formerly Lyris HQ)
Data quality management
ActiveDEMAND
8.6
Aurea Campaign Manager (formerly Lyris HQ)
Automated sales alerts and tasks
ActiveDEMAND
8.6
Aurea Campaign Manager (formerly Lyris HQ)

Campaign Management

ActiveDEMAND
9.4
Aurea Campaign Manager (formerly Lyris HQ)
Calendaring
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
Event/webinar marketing
ActiveDEMAND
9.2
Aurea Campaign Manager (formerly Lyris HQ)

Social Media Marketing

ActiveDEMAND
8.6
Aurea Campaign Manager (formerly Lyris HQ)
Social sharing and campaigns
ActiveDEMAND
8.6
Aurea Campaign Manager (formerly Lyris HQ)
Social profile integration
ActiveDEMAND
8.6
Aurea Campaign Manager (formerly Lyris HQ)

Reporting & Analytics

ActiveDEMAND
9.2
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
ActiveDEMAND
8.8
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
ActiveDEMAND
9.2
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Platform & Infrastructure

ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
API
ActiveDEMAND
9.0
Aurea Campaign Manager (formerly Lyris HQ)
Role-based workflow & approvals
ActiveDEMAND
9.0
Aurea Campaign Manager (formerly Lyris HQ)
Customizability
ActiveDEMAND
9.6
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Salesforce.com
ActiveDEMAND
10.0
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Aurea Campaign Manager (formerly Lyris HQ)
Integration with SugarCRM
ActiveDEMAND
10.0
Aurea Campaign Manager (formerly Lyris HQ)

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Makes it easy to run segments and execute marketing campaigns. It's really very simple to send out a campaign. Even a beginner can do it with minimal training.
  • The campaign calendar showing what's been scheduled and what's already been sent is awesome.
  • Lyris HQ is extremely cost-effective compared to other email service providers.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Navigation - UX.
  • More aesthetics - simple design overhaul.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 3 answers
Overall Lyris HQ was a great product. The only negative I have and I'm not sure this is still the case as I've been away from them for almost 8 months, is their support has some room to grow. And they need to work drastically on their API offerings and at least cover the major programming languages.
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Usability

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 1 answer
Super easy to use.
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Performance

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)6.0
Based on 1 answer
Running larger segments can take some time.
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Support

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
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Implementation

No score
No answers yet
No answers on this topic
Aurea Campaign Manager (formerly Lyris HQ)6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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Not enough features at the time, and is why we went with Lyris.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Aurea Campaign Manager (formerly Lyris HQ)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Aurea Campaign Manager (formerly Lyris HQ) Editions & Modules
Aurea Campaign Manager (formerly Lyris HQ)
Additional Pricing Details