5 Ratings
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Score 9 out of 100
6 Ratings
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Score 6 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.5

ActiveDEMAND

95%
5.0

Aurea Campaign Manager

50%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
2.0
20%
1 Rating

Dynamic content

9.6
96%
2 Ratings
5.0
50%
1 Rating

Ability to test dynamic content

9.6
96%
2 Ratings
7.0
70%
1 Rating

Landing pages

9.0
90%
2 Ratings
4.0
40%
1 Rating

A/B testing

9.6
96%
2 Ratings
5.0
50%
1 Rating

Mobile optimization

9.6
96%
2 Ratings
6.0
60%
1 Rating

Email deliverability reporting

9.6
96%
4 Ratings
8.0
80%
2 Ratings

List management

9.2
92%
2 Ratings
4.0
40%
1 Rating

Triggered drip sequences

9.6
96%
2 Ratings
4.0
40%
1 Rating

Lead Management

9.0

ActiveDEMAND

90%

Aurea Campaign Manager

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
N/A
0 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
N/A
0 Ratings

Data quality management

8.6
86%
2 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
N/A
0 Ratings

Campaign Management

9.4

ActiveDEMAND

94%

Aurea Campaign Manager

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
N/A
0 Ratings

Event/webinar marketing

9.2
92%
2 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveDEMAND

86%

Aurea Campaign Manager

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
2 Ratings
N/A
0 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%
6.0

Aurea Campaign Manager

60%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
4.0
40%
1 Rating

Standard reports

9.2
92%
2 Ratings
6.0
60%
1 Rating

Custom reports

9.6
96%
2 Ratings
8.0
80%
1 Rating

Platform & Infrastructure

9.6

ActiveDEMAND

96%

Aurea Campaign Manager

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings

Customizability

9.6
96%
2 Ratings
N/A
0 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
8.0

Aurea Campaign Manager

80%
5 Ratings

Likelihood to Renew

ActiveDEMAND

N/A
0 Ratings
8.0

Aurea Campaign Manager

80%
3 Ratings

Usability

ActiveDEMAND

N/A
0 Ratings
8.0

Aurea Campaign Manager

80%
1 Rating

Availability

ActiveDEMAND

N/A
0 Ratings
9.0

Aurea Campaign Manager

90%
2 Ratings

Performance

ActiveDEMAND

N/A
0 Ratings
6.0

Aurea Campaign Manager

60%
2 Ratings

Support Rating

ActiveDEMAND

N/A
0 Ratings
8.0

Aurea Campaign Manager

80%
2 Ratings

Online Training

ActiveDEMAND

N/A
0 Ratings
5.0

Aurea Campaign Manager

50%
1 Rating

Implementation Rating

ActiveDEMAND

N/A
0 Ratings
6.0

Aurea Campaign Manager

60%
2 Ratings

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review

Aurea

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Read full review

Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review

Aurea

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Read full review

Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Read full review

Aurea

  • PHP API
  • Segmentation
  • Creating messages via API calls
Read full review

Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Aurea Campaign Manager

Starting Price

Editions & Modules

Aurea Campaign Manager editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    JumpDEMAND Inc.

    No answers on this topic

    Aurea

    Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
    Read full review

    Usability

    JumpDEMAND Inc.

    No answers on this topic

    Aurea

    Super easy to use.
    Read full review

    Reliability and Availability

    JumpDEMAND Inc.

    No answers on this topic

    Aurea

    No issue.
    Read full review

    Performance

    JumpDEMAND Inc.

    No answers on this topic

    Aurea

    Running larger segments can take some time.
    Read full review

    Support Rating

    JumpDEMAND Inc.

    No answers on this topic

    Aurea

    I found one really good tech support guru and stuck with him forever.
    Read full review

    Implementation Rating

    JumpDEMAND Inc.

    No answers on this topic

    Aurea

    Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
    Read full review

    Alternatives Considered

    JumpDEMAND Inc.

    Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
    Read full review

    Aurea

    They are much better
    Read full review

    Return on Investment

    JumpDEMAND Inc.

    • Simplified email marketing and event management
    • Better tracking of leads
    • Better intelligence about which initiatives are working well and where future opportunities lie
    • Less reliant on IT department/third party to execute our online marketing
    Read full review

    Aurea

    • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
    • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
    Read full review

    Screenshots

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