AdDataExpress vs. IBM CPQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 8.2 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
IBM CPQ
Score 7.3 out of 10
N/A
IBM acquired their CPQ product from Sterling Commerce in 2010.N/A
Pricing
AdDataExpressIBM CPQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdDataExpressIBM CPQ
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdDataExpressIBM CPQ
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
10% below category average
IBM CPQ
-
Ratings
Advanced search8.01 Ratings00 Ratings
Identification of new leads7.02 Ratings00 Ratings
List quality8.02 Ratings00 Ratings
List upload/download5.01 Ratings00 Ratings
Ideal customer targeting8.02 Ratings00 Ratings
Load time/data access5.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
6% below category average
IBM CPQ
-
Ratings
Contact information7.02 Ratings00 Ratings
Company information6.02 Ratings00 Ratings
Industry information8.02 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
22% below category average
IBM CPQ
-
Ratings
Lead qualification process7.02 Ratings00 Ratings
Smart lists and recommendations6.01 Ratings00 Ratings
Salesforce integration5.02 Ratings00 Ratings
Company/business profiles7.02 Ratings00 Ratings
Alerts and reminders6.01 Ratings00 Ratings
Data hygiene4.02 Ratings00 Ratings
Automatic data refresh5.02 Ratings00 Ratings
Tags6.01 Ratings00 Ratings
Filters and segmentation7.02 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
8% below category average
IBM CPQ
-
Ratings
Sales email templates7.01 Ratings00 Ratings
Append emails to records7.01 Ratings00 Ratings
CPQ
Comparison of CPQ features of Product A and Product B
AdDataExpress
-
Ratings
IBM CPQ
10.0
9 Ratings
16% above category average
Quote sharing/sending00 Ratings10.09 Ratings
Product configuration00 Ratings10.09 Ratings
Configuration options00 Ratings10.09 Ratings
Pricing rules00 Ratings10.09 Ratings
Price adjustment00 Ratings10.09 Ratings
Purchase history and open contracts00 Ratings10.09 Ratings
Guided selling/Sales portal00 Ratings10.09 Ratings
CPQ reporting & analytics00 Ratings10.09 Ratings
CPQ-CRM integration00 Ratings10.09 Ratings
Attachments to quotes00 Ratings10.09 Ratings
Order capturing00 Ratings10.09 Ratings
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AdDataExpressIBM CPQ
Small Businesses
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Medium-sized Companies
Lead411
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Score 9.1 out of 10
QuoteWerks
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Score 9.0 out of 10
Enterprises
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
SAP Sales Cloud
SAP Sales Cloud
Score 8.5 out of 10
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User Ratings
AdDataExpressIBM CPQ
Likelihood to Recommend
7.0
(2 ratings)
9.5
(9 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
AdDataExpressIBM CPQ
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
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IBM
Were it not for the fact that IBM CPQ lacks mobile and tablet applications, I would have recommended it 100%. However, I still have that 99% recommendation rate since this solution has saved us a lot by allowing us to close more sales within a short period by creating a channel where we collaborate with customers by offering coupons, sending price lists and orders.
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Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
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IBM
  • Firstly, IBM CPQ makes it easy for customers to make rapid products purchases through configuration, pricing and ordering processes.
  • Centralizing selling procedure in one platform by communicating products pricing to clients.
  • Improving ROI by attracting customers when discounts are introduced on products as well as offering coupons.
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Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
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IBM
  • Unfortunately, IBM CPQ does not have on-premises applications to use while not connected to the internet. This is no more a challenge since we have a robust WIFI connection in our organization premises.
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Support Rating
List Partners
No answers on this topic
IBM
Timely and courteous response time from IBM Support any time there was a request that needed to be made.
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Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
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IBM
There are tons of Configure, Price and Quote software, but I have not used a lot of them. However, unlike IBM CPQ, HubSpot Sales Hub isn’t operated in compliance with any ISO standards and secured in a data center making it easy to leak customer sensitive data such as payment details.
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Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
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IBM
  • Reporting analytics help us to transform static data into real-time insights that enable us to determine company financial standing.
  • Data recovery and backup have maintained and governed vital organization data from catastrophes.
  • Pricing, configuration, and quotation procedures enables us to automate selling channel that help customers make rapid informed decisions.
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ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.