What users are saying about
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.8 out of 101

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

KickFire Prospector

I've only used KickFire in sales but it's great
Alison Blakley profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
KickFire Prospector
8.5
Identification of new leads
AdDataExpress
9.1
KickFire Prospector
8.0
List quality
AdDataExpress
6.4
KickFire Prospector
8.0
Ideal customer targeting
AdDataExpress
5.5
KickFire Prospector
Load time/data access
AdDataExpress
5.5
KickFire Prospector
9.0
List upload/download
AdDataExpress
KickFire Prospector
9.0

Sales Intelligence Data Standards

AdDataExpress
7.3
KickFire Prospector
10.0
Contact information
AdDataExpress
7.3
KickFire Prospector
10.0
Company information
AdDataExpress
7.3
KickFire Prospector
10.0
Industry information
AdDataExpress
7.3
KickFire Prospector
10.0

Data Augmentation & Lead Qualification

AdDataExpress
4.1
KickFire Prospector
8.3
Lead qualification process
AdDataExpress
6.4
KickFire Prospector
Salesforce integration
AdDataExpress
2.7
KickFire Prospector
Company/business profiles
AdDataExpress
5.5
KickFire Prospector
9.0
Data hygiene
AdDataExpress
2.7
KickFire Prospector
Automatic data refresh
AdDataExpress
3.6
KickFire Prospector
8.0
Filters and segmentation
AdDataExpress
3.6
KickFire Prospector
8.0

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo

KickFire Prospector

  • Validating HQ location and HQ phone number
  • Finding direct phone lines and emails for prospects
  • Filter
  • Drilling down to specific departments and the contacts within each
Alison Blakley profile photo

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo

KickFire Prospector

  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Alison Blakley profile photo

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo

KickFire Prospector

No answers on this topic

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo

KickFire Prospector

  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Alison Blakley profile photo

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

KickFire Prospector

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison