Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Looker
Score 7.9 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
Adobe AnalyticsLooker
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe AnalyticsLooker
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
Adobe AnalyticsLooker
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
Adobe analytics has less flexibility in terms of joining data sources and creating visualizations. It does well at creating custom analytics, but so do the other platforms. Workspace does tend to be better at creating segmentation.
Chose Adobe Analytics
Adobe analytics integrates well with its other digital marketing tools. The interface is very slick and easy to navigate.
Chose Adobe Analytics
I would use Google Analytics 360, as it is widely accepted in the organization and has a better pricing model.
Chose Adobe Analytics
Adobe Analytics has better features for finding problems and highlighting areas of improvement on a website, but the Google products seem to integrate better into third-party tools, which can be very valuable in a complex business environment. All of the listed tools take care …
Looker
Top Pros
Top Cons
Features
Adobe AnalyticsLooker
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
8.2
2 Ratings
5% above category average
Looker
-
Ratings
Lead Conversion Tracking8.82 Ratings00 Ratings
Bounce Rate Measurement8.62 Ratings00 Ratings
Device and Browser Reporting9.02 Ratings00 Ratings
Pageview Tracking8.62 Ratings00 Ratings
Event Tracking8.22 Ratings00 Ratings
Reporting in real-time6.62 Ratings00 Ratings
Referral Source Tracking8.62 Ratings00 Ratings
Customizable Dashboards7.42 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Adobe Analytics
-
Ratings
Looker
8.1
62 Ratings
1% below category average
Pixel Perfect reports00 Ratings7.453 Ratings
Customizable dashboards00 Ratings9.061 Ratings
Report Formatting Templates00 Ratings8.049 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Adobe Analytics
-
Ratings
Looker
7.9
63 Ratings
2% below category average
Drill-down analysis00 Ratings9.062 Ratings
Formatting capabilities00 Ratings7.661 Ratings
Integration with R or other statistical packages00 Ratings7.025 Ratings
Report sharing and collaboration00 Ratings8.263 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Adobe Analytics
-
Ratings
Looker
8.4
59 Ratings
0% above category average
Publish to Web00 Ratings8.249 Ratings
Publish to PDF00 Ratings8.651 Ratings
Report Versioning00 Ratings8.038 Ratings
Report Delivery Scheduling00 Ratings8.958 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Adobe Analytics
-
Ratings
Looker
6.5
60 Ratings
22% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.459 Ratings
Location Analytics / Geographic Visualization00 Ratings7.651 Ratings
Predictive Analytics00 Ratings4.66 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Adobe Analytics
-
Ratings
Looker
7.7
60 Ratings
11% below category average
Multi-User Support (named login)00 Ratings8.159 Ratings
Role-Based Security Model00 Ratings7.256 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.456 Ratings
Report-Level Access Control00 Ratings8.01 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Adobe Analytics
-
Ratings
Looker
6.7
43 Ratings
17% below category average
Responsive Design for Web Access00 Ratings8.141 Ratings
Mobile Application00 Ratings5.01 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.737 Ratings
Best Alternatives
Adobe AnalyticsLooker
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
BrightGauge
BrightGauge
Score 8.9 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
TIBCO Jaspersoft Community Edition
TIBCO Jaspersoft Community Edition
Score 9.7 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
TIBCO Jaspersoft Community Edition
TIBCO Jaspersoft Community Edition
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsLooker
Likelihood to Recommend
8.1
(176 ratings)
8.3
(63 ratings)
Likelihood to Renew
9.9
(42 ratings)
9.0
(4 ratings)
Usability
6.7
(33 ratings)
8.8
(12 ratings)
Availability
8.5
(12 ratings)
-
(0 ratings)
Performance
7.8
(11 ratings)
-
(0 ratings)
Support Rating
4.2
(41 ratings)
8.8
(14 ratings)
In-Person Training
1.7
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
-
(0 ratings)
Implementation Rating
7.9
(10 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
9.8
(2 ratings)
-
(0 ratings)
Professional Services
7.5
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsLooker
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
Read full review
Google
Very easy to customize views when the base data is the same - people with zero SQL knowledge can view and get the required data with minimum training. Very useful when the data is scattered across tables and a user wishes to co-relate all and extract the results. Easy to have data in dynamic and also get a current snapshot. Memory/performance issues come in when there is a lot of data.
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Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
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Google
  • It's on-demand and in the cloud, we don't have to mess with AMIs or scaling issues
  • Looker's data domain creating tool is better than anything we've seen
  • LookML, Looker's specialized language is incredibly extensible and allows us to connect and visualize almost any data type
Read full review
Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
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Google
  • Mobile viewing is HTML based, not always highly viewable.
  • Basic operations can be difficult to achieve. There is a function called table calculations which allows this.
  • Running on a single server, the entire instance can slow down if even one user schedules a large dashboard.
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Google
We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.
Read full review
Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Google
No answers on this topic
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Google
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Google
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Google
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Google
No answers on this topic
Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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Google
Looker stacks up very well against the other tools we have evaluated and used. All the tools have their own pros and cons. Looker had a better edge in terms of visualizations when we chose to use it. After several updates, other tools began to have newer features. Looker still stands competitive.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Google
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Google
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Google
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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Google
  • The platform allows you to create visual representations of your data and store them in charts, graphs and maps.
  • Gives the business owner the flexibility to visualize their data in a real time manner, thereby enabling the business owner to be on top of their data and understand its dynamics.
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ScreenShots

Looker Screenshots

Screenshot of A Looker dashboard with a geo chart.