What users are saying about

Adobe Analytics

Top Rated
400 Ratings

Looker

Top Rated
85 Ratings

Adobe Analytics

Top Rated
400 Ratings
Score 7.6 out of 101

Looker

Top Rated
85 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Looker

If you are looking for good looking charts then Looker may not be the right tool. But if you are looking for data that you can consume and analyze then Looker is one of the best tools out there. The cost is a bit higher for startups like us. But the tool is much better than most other tools that are available for a lesser cost.
No photo available

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Looker
7.9
Pixel Perfect reports
Adobe Analytics
Looker
7.0
Customizable dashboards
Adobe Analytics
Looker
8.6
Report Formatting Templates
Adobe Analytics
Looker
8.2

Ad-hoc Reporting

Adobe Analytics
Looker
7.6
Drill-down analysis
Adobe Analytics
Looker
8.1
Formatting capabilities
Adobe Analytics
Looker
7.2
Integration with R or other statistical packages
Adobe Analytics
Looker
6.4
Report sharing and collaboration
Adobe Analytics
Looker
8.7

Report Output and Scheduling

Adobe Analytics
Looker
8.0
Publish to Web
Adobe Analytics
Looker
8.1
Publish to PDF
Adobe Analytics
Looker
8.0
Report Versioning
Adobe Analytics
Looker
7.3
Report Delivery Scheduling
Adobe Analytics
Looker
8.5

Data Discovery and Visualization

Adobe Analytics
Looker
6.8
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Looker
8.0
Location Analytics / Geographic Visualization
Adobe Analytics
Looker
7.8
Predictive Analytics
Adobe Analytics
Looker
4.6

Access Control and Security

Adobe Analytics
Looker
8.8
Multi-User Support (named login)
Adobe Analytics
Looker
9.4
Role-Based Security Model
Adobe Analytics
Looker
8.3
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
Looker
8.8

Mobile Capabilities

Adobe Analytics
Looker
6.4
Responsive Design for Web Access
Adobe Analytics
Looker
7.8
Dedicated iOS Application
Adobe Analytics
Looker
5.0
Dedicated Android Application
Adobe Analytics
Looker
5.0
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
Looker
7.8

Pros

  • Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
  • Adobe Analytics internal reporting tool is top notch.
  • Adobe Analytics has always provided us really strong customer support.
Nathan Collins profile photo
  • Interesting approach to data modelling (LookML), that highly increases re-usability, is version controlled and much easier to understand for people that are not fluent in SQL.
  • Makes data discovery fun and easy.
  • Collaboration features
Christian Lubasch profile photo

Cons

  • Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button!
  • We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.
Natasha Watts profile photo
  • New user on-boarding requires some dedicated training. It's not an easy tool to pick up and use immediately.
  • Visualization customizations are still a bit cryptic. Most end users can't figure out how to change a data series' color, for example. It's not intuitive.
  • The ease of development actually makes for a potential nightmare down the road if too many people have developer privileges. There are a lot of potential issues over the longer term if you don't introduce adequate safeguards right at initial implementation.
Adam Rhuberg profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We are satisfied with the product performance and are not seeking alternative solutions. Once you learn how to use this software effectively, it becomes very valuable. You just have to struggle through the learning curve
Nicholas Dragon profile photo
Looker9.0
Based on 4 answers
Looker works very great in our company but it still very expensive.
No photo available

Usability

Adobe Analytics6.8
Based on 9 answers
Not as intuitive as with Google Analytics. There are a lots of gotchas. Tool is best suited for analysts, not casual users. If you know what you're doing, it can be extremely powerful. The usability is getting better, for example, with their drag and drop calculated metrics builder and segment builder, but there is a steep learning curve overall to really know what you're getting with your reports.
Katy Norris profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
Looker10.0
Based on 1 answer
I can get responses to questions in minutes through their in-app chat feature. They have provided 6 months of LookML training to our analytics team, with weekly calls. They also provided in-office business user training for our entire organization
No photo available

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
No answers on this topic

Breadth of Deployment

No answers on this topic
Looker has been adopted company-wide, and Looker dashboards are displayed on screens throughout the office. It is the single source of truth, and as the company grows, so will the number of Looker users.
No photo available

Alternatives Considered

I personally like Google Analytics better than Adobe Analytics, but it was the software that was already being used by the company. They are similar in that they both track usage, but Google Analytics is a little easier to use and hence has a better user experience. Adobe Analytics lets you make custom properties which I like
No photo available
Because Looker actually functions as a database querying tool, there's no need for building extensive ETL processes that require you to pre-configure every aggregation and dimensional cut you would ever want to do in your BI front-end, it avoids the long and expensive implementation process many of these other tools require. Another great benefit of this architecture is that the tool makes for rapid and flexible data exploration that doesn't require additional developer time - just because no one else has created a specific report before doesn't mean it can't be done quickly and easily by a business user with no knowledge of the underlying data structures. Looker is also a great value compared to some of these other tools.
Adam Rhuberg profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Looker9.0
Based on 36 answers
Each Look has a permalink that is shareable, and all of the report details are visible in the query string. This is both a good and bad thing. You can generate a shortened URL by hitting cmd-U (on Macs) on a Look which helps tame really long filters. However the other issue is that if you filter off say, user email addresses or other sensitive information, and then accidentally paste that link somewhere you shouldn't, that data is now out in the wild even if they can't access the actual Look without logging in.Beyond that, one thing Domo did much better was collaboration. You could easily comment on data and annotate it, and annotations are a huge missing feature in my opinion. If we have issues with our data for a certain period of time, or need to highlight a certain date with a note, there is currently no way to do that natively with Looker chart visuals outside of a general comment in the box of the chart object in the dashboard, or in the Look description. There's also no way to do things like set general annotations/alerts that appear on all reports using a given chunk of data from a given timeframe. If I know data was broken for a certain period, I want to flag that somewhere so it becomes visible to anyone who generates a Look using data from that period.I'd also love for there to be an option to create and store a report snapshot at a preset date (such as 90 days after a promotion ends) where it automatically emails me a PDF or ideally a link to a static Look of things up to that point since data can change over time. Right now the only way to do it is either schedule reports (that run indefinitely, so less than ideal), or make a note to pull a PDF at a given date and save that to Google Drive or something.
Michael Shostack profile photo

Data Integration

No score
No answers yet
No answers on this topic
Looker8.3
Based on 36 answers
Looker is able to connect to a wide variety of data sources, and connect disparate sets of data together with ease. You are able to customize the update frequency and parameters for updates.
No photo available

Return on Investment

  • This has increased accuracy with our story. We are able to better back up our marketing plans through real time data.
  • Allowed us to see what is working and fix our plans accordingly. If we see that one product has many more visitors on a particular day we can review what other marketing things we did that day that may have effected it.
No photo available
No answers on this topic

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Looker

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details