What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
Top Rated
91 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
Top Rated
91 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Adobe Analytics

Overall it is a strong analytics tool and appears that it can do a good job for most scenarios. Cost is a factor, as it is a considerable investment.
Chris McCue profile photo

Looker

When you've had a technical expert spend the significant time required to customize your Looker experience, then it could very well be one of the top contenders in its space. You are able to log in, see what you need immediately, dig deeper quickly, and integrate smoothly with your other tools. This one caveat, however, is a big one; and thus the lower score.
No photo available

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Looker
8.0
Pixel Perfect reports
Adobe Analytics
Looker
7.1
Customizable dashboards
Adobe Analytics
Looker
8.5
Report Formatting Templates
Adobe Analytics
Looker
8.3

Ad-hoc Reporting

Adobe Analytics
Looker
7.8
Drill-down analysis
Adobe Analytics
Looker
8.3
Formatting capabilities
Adobe Analytics
Looker
7.3
Integration with R or other statistical packages
Adobe Analytics
Looker
6.9
Report sharing and collaboration
Adobe Analytics
Looker
8.9

Report Output and Scheduling

Adobe Analytics
Looker
7.8
Publish to Web
Adobe Analytics
Looker
8.0
Publish to PDF
Adobe Analytics
Looker
8.0
Report Versioning
Adobe Analytics
Looker
6.9
Report Delivery Scheduling
Adobe Analytics
Looker
8.3

Data Discovery and Visualization

Adobe Analytics
Looker
6.7
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Looker
7.7
Location Analytics / Geographic Visualization
Adobe Analytics
Looker
7.8
Predictive Analytics
Adobe Analytics
Looker
4.6

Access Control and Security

Adobe Analytics
Looker
8.6
Multi-User Support (named login)
Adobe Analytics
Looker
9.1
Role-Based Security Model
Adobe Analytics
Looker
8.1
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
Looker
8.6

Mobile Capabilities

Adobe Analytics
Looker
6.3
Responsive Design for Web Access
Adobe Analytics
Looker
7.6
Dedicated iOS Application
Adobe Analytics
Looker
5.0
Dedicated Android Application
Adobe Analytics
Looker
5.0
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
Looker
7.5

Pros

  • The consistency of reporting has always been good meaning that we have never experienced any major discrepancies. I obviously think this is a huge factor when considering a reporting tool because the company's performance is judged based off the data housed in here.
  • We have never run into any technical issues with Adobe's servers being down and Adobe Analytics becoming inaccessible. This could cause major problems if you are trying to take care of highly important reports or requests.
  • The customer service is also fantastic. Any time I reach out to my rep, they always respond in a timely manner. I believe this is important in every aspect.
Nathan Normand profile photo
  • Interesting approach to data modelling (LookML), that highly increases re-usability, is version controlled and much easier to understand for people that are not fluent in SQL.
  • Makes data discovery fun and easy.
  • Collaboration features
Christian Lubasch profile photo

Cons

  • I believe that there are some limitations in the reporting, mainly in specific areas. I think there is some opportunity to enhance the capabilities in graphs and the layout of the reporting in general.
  • Along with the above example, I think they could do a lot more from a visualization perspective. Being limited in the way we can present the data makes it hard sometimes to accomplish the way we envision some things to turn out.
  • We have run into some glitches when trying to load a report. The page would keep trying to load and would not complete the report request. I reached out to client care and even they had an issue diagnosing the issue.
Nathan Normand profile photo
  • Looker has tons of features that many don't know about it: they should figure out how to quickly introduce these to users that might find them useful.
No photo available

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've already done the hard work of implementing. We will certainly renew to continue to be able to see insights into our business and ways that we can improve our website
Elizabeth Gross profile photo
Looker9.0
Based on 4 answers
We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.
No photo available

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
Customer service is always good, however, support assumes you are an expert user and struggles to communicate complex problems so a non-IT person can understand
Nicholas Dragon profile photo
Looker10.0
Based on 1 answer
I can get responses to questions in minutes through their in-app chat feature. They have provided 6 months of LookML training to our analytics team, with weekly calls. They also provided in-office business user training for our entire organization
No photo available

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
No answers on this topic

Breadth of Deployment

No answers on this topic
Looker has been adopted company-wide, and Looker dashboards are displayed on screens throughout the office. It is the single source of truth, and as the company grows, so will the number of Looker users.
No photo available

Alternatives Considered

We also use Google Analytics. I still use Google Analytics for evaluating Google Adwords, but use Adobe Analytics for most of my day to day analysis. We chose Adobe analytics because we were using some other Adobe products that this ties into nicely. We also wanted better ways to segment our traffic between our B2B and B2C and this gave us the flexibility we needed
Elizabeth Gross profile photo
I chose Looker because it was more flexible and easier to use. The biggest advantage it had over the competitors was ease of use for all of the members of our organization and the flexibility Looker has for giving each team member the ability to create custom reports. This frees our analytics team to work on high-level projects instead of answering every data question that comes up.
No photo available

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Looker8.8
Based on 38 answers
Looker has customizable access controls so users can be provisioned to access only certain data sources. It also allows for sharing reports and dashboards across teams and allows for scheduling reports and dashboards to be emailed to team members. Reports can also be exported to Google sheets or Excel and can then be updated in near real-time
No photo available

Data Integration

No score
No answers yet
No answers on this topic
Looker8.3
Based on 38 answers
Looker is able to connect to a wide variety of data sources, and connect disparate sets of data together with ease. You are able to customize the update frequency and parameters for updates.
No photo available

Return on Investment

  • Increased efficiency - Running the reports we want on a regular basis is much less time consuming
  • Visibility into our email campaigns is much improved and has allowed us to slowly move the needle to gain more revenue from our email campaigns
  • We have been able to spot areas of the site easier that are not working properly and make corrective action
Elizabeth Gross profile photo
No answers on this topic

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Looker

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details