What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
Top Rated
516 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
Top Rated
516 Ratings
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Score 7.4 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
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Pardot

Whether you are a small business or large, Pardot is a great, easy-to-use, user-friendly and powerful marketing automation tool to drive your organization's marketing initiatives. Paired with Salesforce, it drives visibility and accountability across sales and marketing teams and enables both to drive leads and sales with automation.
Christina Wells profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Pardot
7.3
WYSIWYG email editor
Adobe Analytics
Pardot
6.6
Dynamic content
Adobe Analytics
Pardot
7.2
Ability to test dynamic content
Adobe Analytics
Pardot
7.3
Landing pages
Adobe Analytics
Pardot
7.0
A/B testing
Adobe Analytics
Pardot
7.7
Mobile optimization
Adobe Analytics
Pardot
6.7
Email deliverability
Adobe Analytics
Pardot
8.1
List management
Adobe Analytics
Pardot
7.5
Triggered drip sequences
Adobe Analytics
Pardot
7.5

Lead Management

Adobe Analytics
Pardot
6.9
Lead nurturing
Adobe Analytics
Pardot
7.4
Lead scoring and grading
Adobe Analytics
Pardot
7.7
Data quality management
Adobe Analytics
Pardot
5.8
Automated sales alerts and tasks
Adobe Analytics
Pardot
6.7

Campaign Management

Adobe Analytics
Pardot
7.4
Calendaring
Adobe Analytics
Pardot
7.3
Event/webinar marketing
Adobe Analytics
Pardot
7.6

Social Media Marketing

Adobe Analytics
Pardot
7.4
Social sharing and campaigns
Adobe Analytics
Pardot
7.0
Social profile integration
Adobe Analytics
Pardot
7.8

Reporting & Analytics

Adobe Analytics
Pardot
5.8
Dashboards
Adobe Analytics
Pardot
5.7
Standard reports
Adobe Analytics
Pardot
6.3
Custom reports
Adobe Analytics
Pardot
5.4

Platform & Infrastructure

Adobe Analytics
Pardot
6.8
API
Adobe Analytics
Pardot
6.9
Role-based workflow & approvals
Adobe Analytics
Pardot
7.1
Customizability
Adobe Analytics
Pardot
6.2
Integration with Salesforce.com
Adobe Analytics
Pardot
6.8
Integration with Microsoft Dynamics CRM
Adobe Analytics
Pardot
8.3
Integration with SugarCRM
Adobe Analytics
Pardot
5.4

Pros

  • Easy to create segments and apply them instantly to reporting
  • Easy to use out of the box metrics and to create custom metrics
  • Beautiful UI that allows the user easy access to reporting and dashboards
Natasha Watts profile photo
  • UI - Pardot has a great UI which is intuitive and very ease to learn and use.
  • Setting up automation rules and completions action are very easy.
  • I like the Pardot wizards that are used in setting up emails and landing pages. Not a bunch different smart campaigns you need to set up.
  • Excellent customer service, They have open office hours a few times a day where customers can call in and get problems solved at no charge.
Darren Ellis profile photo

Cons

  • Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button!
  • We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.
Natasha Watts profile photo
  • I'd like to see an out of the box responsive design landing page.
  • More API connectors. For example, it connects to GoToMeeting out of the box, but not for On24. I had to go through an API provider and it was kind of a pain in the butt.
  • A report builder. You can get all the data you need through Salesforce reports, but would nice if I could also report in Pardot as well.
Darren Ellis profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
Pardot8.6
Based on 84 answers
It's exactly what we need for our business model, company size and marketing automation use case.
Trevor Lynn profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
Pardot8.5
Based on 17 answers
Simple to use and simple to learn. Simple because it's not as robust as other products. That's a trade off you have to choose!
Trevor Lynn profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Pardot7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo
Pardot8.3
Based on 5 answers
From my experience, Pardot performed much better here compared to other marketing automation vendors.
Pam Risch profile photo

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
Pardot6.4
Based on 14 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
John Schott profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
Pardot9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

Adobe Analytics8.0
Based on 4 answers
The SiteCatalyst training was so-so. It was more of white papers and forums than actual training.
No photo available
Pardot8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo
Pardot8.2
Based on 11 answers
We were able to implement ourselves in 30 days, which included a migration from Loopfuse. The process was very straightforward and Pardot provides good documentation using Basecamp during the implementation phase. Your Pardot implementation specialist is a resource available during your 60 day implementation phase and you can ask any and all questions.
Pam Risch profile photo

Alternatives Considered

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
Albert Ihm profile photo
We didn't test any other products. Pardot was a given when I joined our team as the marketing manager. Once Salesforce acquired the software / technology, it was an even bigger slam dunk on why we should purchase Pardot for our company. I don't know of any other software out there that is so focused on the SMB B2B market. They make us look a lot bigger than we actually are. That was a big selling point for us.
Karol Clark profile photo

Return on Investment

  • Campaign optimisation, we run many campaigns so getting rapid feedback is essential for making changes or terminating if there's poor performance.
  • It's the essential tool for telling us how to make change on our website.
  • An essential 2nd data source for cross checking data from BI and other systems.
  • Increased employee efficiency as users become self sufficient with data opposed to making requests through BI.
Richard Hayes profile photo
  • Some of our sales offices have seen an 80% increase in business that they attributed to using Pardot on a more hands on basis. It has a lot of very helpful tools that aid in the sales process and for lead generation purposes (including the lead scoring and grading functions).
  • The automation part has made our drip email programs very easy. Just set it and check on it once a week or even less. The reporting functions make it easier for management to see the results too.
  • Our email campaigns (including doing A/B testing) are easy to set-up and execute, saving us time for other projects. Plus its easy to train new employees on.
Matt Bohar profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Analytics Editions & Modules
Adobe Analytics
Additional Pricing Details

Adobe Analytics More Information

Pardot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot More Information