What users are saying about
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Top Rated
446 Ratings
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550 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101

Pardot

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550 Ratings
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Score 7.5 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
No photo available

Pardot

We use it in a very simplistic implementation so we do not push the boundaries of the system. It suits our needs perfectly. We have, in the past, suffered through a lack of internal support for the system - just to help with the little questions that pop up from time to time.
Richard Massey profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Pardot
7.4
WYSIWYG email editor
Adobe Analytics
Pardot
6.8
Dynamic content
Adobe Analytics
Pardot
6.9
Ability to test dynamic content
Adobe Analytics
Pardot
7.1
Landing pages
Adobe Analytics
Pardot
6.8
A/B testing
Adobe Analytics
Pardot
8.0
Mobile optimization
Adobe Analytics
Pardot
7.2
Email deliverability
Adobe Analytics
Pardot
8.0
List management
Adobe Analytics
Pardot
7.9
Triggered drip sequences
Adobe Analytics
Pardot
8.1

Lead Management

Adobe Analytics
Pardot
7.8
Lead nurturing
Adobe Analytics
Pardot
8.2
Lead scoring and grading
Adobe Analytics
Pardot
8.4
Data quality management
Adobe Analytics
Pardot
7.2
Automated sales alerts and tasks
Adobe Analytics
Pardot
7.5

Campaign Management

Adobe Analytics
Pardot
7.5
Calendaring
Adobe Analytics
Pardot
7.5
Event/webinar marketing
Adobe Analytics
Pardot
7.4

Social Media Marketing

Adobe Analytics
Pardot
6.7
Social sharing and campaigns
Adobe Analytics
Pardot
5.8
Social profile integration
Adobe Analytics
Pardot
7.6

Reporting & Analytics

Adobe Analytics
Pardot
6.5
Dashboards
Adobe Analytics
Pardot
6.6
Standard reports
Adobe Analytics
Pardot
6.7
Custom reports
Adobe Analytics
Pardot
6.0

Platform & Infrastructure

Adobe Analytics
Pardot
7.1
API
Adobe Analytics
Pardot
7.3
Role-based workflow & approvals
Adobe Analytics
Pardot
7.0
Customizability
Adobe Analytics
Pardot
6.7
Integration with Salesforce.com
Adobe Analytics
Pardot
7.9
Integration with Microsoft Dynamics CRM
Adobe Analytics
Pardot
8.3
Integration with SugarCRM
Adobe Analytics
Pardot
5.4

Pros

Adobe Analytics

  • Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
  • Adobe Analytics internal reporting tool is top notch.
  • Adobe Analytics has always provided us really strong customer support.
Nathan Collins profile photo

Pardot

  • Ease of creating emails based on templates
  • seamless integration with salesforce
  • little ongoing maintenance required from an administration perspective.
Richard Massey profile photo

Cons

Adobe Analytics

  • Price point-some of Adobe Analytics competitors offer similar solutions or free or at a cheaper cost. While competitors solutions are limited and not nearly as efficient; they get the job done in certain marketing applications.
Carlos Barrios profile photo

Pardot

  • The interface looks a little dated
  • File storage capacity is low and needs constant management
Richard Massey profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
The only factor is cost. Although the cost is minimal it still cuts into the budget. However the money saved justifies the cost
Carlos Barrios profile photo

Pardot

Pardot 8.0
Based on 85 answers
It's exactly what we need for our business model, company size and marketing automation use case.
Trevor Lynn profile photo

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
The user interface and business facing side is incredibly powerful and useful, the back end can be a pain point for many.
Jonathon Frampton profile photo

Pardot

Pardot 8.5
Based on 17 answers
Simple to use and simple to learn. Simple because it's not as robust as other products. That's a trade off you have to choose!
Trevor Lynn profile photo

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.
Jonathon Frampton profile photo

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo

Pardot

Pardot 8.3
Based on 5 answers
From my experience, Pardot performed much better here compared to other marketing automation vendors.
Pam Risch profile photo

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
Not very many companies get this one right, but I will say that although I may not like their standard technical support, they do make it very available and with the help of a good account representative service issues can be handled well.
Jonathon Frampton profile photo

Pardot

Pardot 6.4
Based on 14 answers
I have not found a way to get immediate support when needed, and submitted tickets often take a day or so to get an initial response.
Stacey Schneider profile photo

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook
Jonathon Frampton profile photo

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh profile photo

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available

Pardot

Pardot 8.2
Based on 11 answers
It's a big lift. Have a designated person manage the project for 2-3 months so you don't have lingering problems.
Trevor Lynn profile photo

Alternatives Considered

Adobe Analytics

Google Analytics has a less steep learning curve. The visualization tools are better. The dashboards are more configurable.
Kevin Yip profile photo

Pardot

We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
Richard Massey profile photo

Return on Investment

Adobe Analytics

  • Adobe Analytics is a great tool to leverage as Agency or Consultant partners to glean valuable insights to be better business partners.
  • Performance reporting can help show positive ROI from work with clients.
Rigel Cable profile photo

Pardot

  • Engagement formula has allowed us to see to what extent our audience is engaging with us. What are they doing, how often are they doing it, etc. This helps us paint a picture of our network.
  • The segmentation for emailing has been very helpful for our organization. This allows for more targeted email campaigns to certain groups we know would be interested/benefited rather than loosing folks due to emails that they maybe don't care about (or we've sent too many!)
  • The connection to SalesForce really is a game changer. Now our CRM database and our marketing tool are connected for seamlessly integration.
Jillian Papa profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics Editions & Modules

Adobe Analytics
Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

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