Adobe Analytics vs. Squarespace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Squarespace
Score 8.3 out of 10
N/A
Squarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Some Squarespace website and shop templates are industry or use case-specific, such as menu builders for restaurant sites.
$12
per month
Pricing
Adobe AnalyticsSquarespace
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe AnalyticsSquarespace
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPersonal: $12/month (paid annually) $16/month (paid monthly) Business: $18/month (paid annually) $26/month (paid monthly) Basic Commerce: $26/month (paid annually) $35/month (paid monthly) Advanced Commerce: $40/month (paid annually) $54/month (paid monthly)
More Pricing Information
Community Pulse
Adobe AnalyticsSquarespace
Top Pros
Top Cons
Features
Adobe AnalyticsSquarespace
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
9.0
4 Ratings
15% above category average
Squarespace
-
Ratings
Lead Conversion Tracking9.24 Ratings00 Ratings
Bounce Rate Measurement9.14 Ratings00 Ratings
Device and Browser Reporting9.34 Ratings00 Ratings
Pageview Tracking8.84 Ratings00 Ratings
Event Tracking9.24 Ratings00 Ratings
Reporting in real-time8.44 Ratings00 Ratings
Referral Source Tracking9.14 Ratings00 Ratings
Customizable Dashboards8.84 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Analytics
-
Ratings
Squarespace
8.5
59 Ratings
6% above category average
Role-based user permissions00 Ratings8.559 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Analytics
-
Ratings
Squarespace
8.3
51 Ratings
8% above category average
API00 Ratings8.044 Ratings
Internationalization / multi-language00 Ratings8.733 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Analytics
-
Ratings
Squarespace
7.8
88 Ratings
3% above category average
WYSIWYG editor00 Ratings9.076 Ratings
Code quality / cleanliness00 Ratings8.069 Ratings
Admin section00 Ratings8.387 Ratings
Page templates00 Ratings7.088 Ratings
Library of website themes00 Ratings7.085 Ratings
Mobile optimization / responsive design00 Ratings6.784 Ratings
Publishing workflow00 Ratings9.076 Ratings
Form generator00 Ratings7.569 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Analytics
-
Ratings
Squarespace
8.2
78 Ratings
11% above category average
Content taxonomy00 Ratings9.066 Ratings
SEO support00 Ratings7.171 Ratings
Bulk management00 Ratings8.044 Ratings
Availability / breadth of extensions00 Ratings8.058 Ratings
Community / comment management00 Ratings8.958 Ratings
Best Alternatives
Adobe AnalyticsSquarespace
Small Businesses
StatCounter
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Score 9.0 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsSquarespace
Likelihood to Recommend
8.3
(178 ratings)
8.3
(88 ratings)
Likelihood to Renew
10.0
(42 ratings)
10.0
(4 ratings)
Usability
6.7
(33 ratings)
10.0
(4 ratings)
Availability
8.3
(12 ratings)
-
(0 ratings)
Performance
7.9
(11 ratings)
-
(0 ratings)
Support Rating
3.9
(41 ratings)
10.0
(2 ratings)
In-Person Training
1.4
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
-
(0 ratings)
Implementation Rating
8.0
(10 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
9.9
(2 ratings)
-
(0 ratings)
Professional Services
7.7
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsSquarespace
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
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Squarespace
I have a gorgeous website that I made myself, thanks to Squarespace. I'm able to integrate marketing emails, SEO, analytics, online carts, pretty much instantly. If you want to get started fast, it's really great. I think if you want to customize square space and you're having trouble, it would be most helpful to hire a square space designer. That's what I would have done in retrospect.
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Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
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Squarespace
  • Stupid simple to use. I know very creative people who cannot code and this is probably the easiest ever platform for them!
  • Pretty website templates and great functionality with showing off portfolios.
  • They've already figured out what are the problems that non-coding people have when creating websites and they've figured out a simple solution for all of it.
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Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
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Squarespace
  • As a wine company it would really love it if Squarespace had an easy plugin for wine club subscriptions.
  • Squarespace would be awesome if it could automatically take your photos that you upload on the site and optimize them for the web and for the website.
  • I do wish we could have more than two contributors for the basic website costs.
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Squarespace
Unless our website requires significantly more functionality in the future, I can't see us terminating our contract
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Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Squarespace
It's simple to use for someone who is really good with computers as well as those who are not. I've been using my personal squarespace for years and have also helped clients build a starting page which they are later able to manage theirselves.
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Squarespace
No answers on this topic
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Squarespace
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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Squarespace
Help is available directly from the back end and uses full sentence searching to find answers to questions others may have asked before. With a ton of articles and support questions documents, it is very likely that your question has been answered. If not each page has the ability to open a direct email to support. Each case has a number and can be followed. Responses are often quick and have links and directions clearly stated
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Squarespace
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Squarespace
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Squarespace
No answers on this topic
Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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Squarespace
Overall, as a designer, it makes perfect sense for small to large businesses to use a site such as SquareSpace. Costs are relatively reasonable with the ability to go in and do custom code.
The issue is certain aspects of it, depending on the plan, you can't do. So, if you want to do API to the site, you need to use the top-tier program to do so. Even at custom code, you won't have access to the API section.
As well, like all templates and themes, everybody is using the same style too.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Squarespace
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Squarespace
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Squarespace
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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Squarespace
  • The key positive impact on my overall business objectives is how simple Squarespace sites are to implement new information. Whenever our services change, we can quickly update pages or even change how the website flows, in a very short window of time. This allows me to get back to more urgent work sooner.
  • Our Squarespace site for Club Swim Show helped present our web series to potential partners; Club Swim Show went on to partner with a popular swimming magazine and reach a larger audience through that magazine's hosting thanks to the professional design of our original website.
  • Squarespace does not bring in customers to my storefront, which is fine for me, since I sell things infrequently and it is not my main business, but might work against someone who is expecting a Shopify or Etsy level connection with buyer markets.
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