What users are saying about
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Top Rated
516 Ratings
187 Ratings

Adobe Analytics

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Top Rated
516 Ratings
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Score 7.8 out of 100
187 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade | TrustRadius Reviewer

Squarespace

Squarespace is perfect for a small to midsize business that wants a website that's easy to manage all on their own. An enterprise level company should definitely look toward other platforms to meet their needs, but Squarespace can be a great fit for many other businesses. The decision should be based on the features and functionality you need. Many businesses just need a website that's reliable, simple, and professional
Bryan Hume | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe Analytics
Squarespace
8.9
Role-based user permissions
Adobe Analytics
Squarespace
8.9

Platform & Infrastructure

Adobe Analytics
Squarespace
8.3
API
Adobe Analytics
Squarespace
8.0
Internationalization / multi-language
Adobe Analytics
Squarespace
8.6

Web Content Creation

Adobe Analytics
Squarespace
8.7
WYSIWYG editor
Adobe Analytics
Squarespace
8.7
Code quality / cleanliness
Adobe Analytics
Squarespace
8.7
Admin section
Adobe Analytics
Squarespace
8.9
Page templates
Adobe Analytics
Squarespace
9.2
Library of website themes
Adobe Analytics
Squarespace
8.9
Mobile optimization / responsive design
Adobe Analytics
Squarespace
9.2
Publishing workflow
Adobe Analytics
Squarespace
7.7
Form generator
Adobe Analytics
Squarespace
8.2

Web Content Management

Adobe Analytics
Squarespace
7.4
Content taxonomy
Adobe Analytics
Squarespace
8.3
SEO support
Adobe Analytics
Squarespace
7.9
Bulk management
Adobe Analytics
Squarespace
6.2
Availability / breadth of extensions
Adobe Analytics
Squarespace
6.2
Community / comment management
Adobe Analytics
Squarespace
8.4

Pros

Adobe Analytics

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm | TrustRadius Reviewer

Squarespace

  • Very robust how-to and troubleshooting guides – if you're trying to do something specific, a quick google search will lead you to a writeup by Squarespace of exactly the issue you're trying to solve. Comparing this to competitors where you're more or less on your own, Squarespace makes you feel confident that you can make any change you'd want.
  • Well-designed template sites – you'd have to try very hard to create an ugly site when you've got such robust templates to work with. Plus design fundamentals like ample white space and color palettes are built in to the design process.
  • Lots of options – Squarespace has beautifully-designed add-ons that clients ask for (such as adding a dynamic map to their site which shows their shop's location). These options require no jury-rigging and dovetail with the design of the site.
  • Unbreakable web design – there is no way to break your site, unlike with competitors where you're trying to cobble together plug-ins to make your site function how you'd want it.
Anonymous | TrustRadius Reviewer

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
Anonymous | TrustRadius Reviewer

Squarespace

  • The editing experience is VERY slow. Every time you switch in or out of an editor (page content, styles, etc), Squarespace takes 3-5 seconds to load, which is not a deal-breaker, but definitely annoying.
  • There's still no "real" way to set a background color on a given section. You can fake it by using a background image, which works, but what if you want a light background? Squarespace automatically makes the text white for any section, regardless of how bright the background is.
  • It's frustrating that Squarespace hasn't implemented some sort of variable system for fonts and colors. If you decide to change fonts or colors, you have to go around and update it in 50 million different places, which is a huge pain.
Andrew Folts | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Squarespace

Squarespace 10.0
Based on 4 answers
Unless our website requires significantly more functionality in the future, I can't see us terminating our contract
Emily Muhoberac | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 10.0
Based on 10 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Anonymous | TrustRadius Reviewer

Squarespace

Squarespace 10.0
Based on 3 answers
It's simple to use for someone who is really good with computers as well as those who are not. I've been using my personal squarespace for years and have also helped clients build a starting page which they are later able to manage theirselves.
Mandy Cramer | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Squarespace

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Squarespace

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 23 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Squarespace

Squarespace 10.0
Based on 2 answers
Help is available directly from the back end and uses full sentence searching to find answers to questions others may have asked before. With a ton of articles and support questions documents, it is very likely that your question has been answered. If not each page has the ability to open a direct email to support. Each case has a number and can be followed. Responses are often quick and have links and directions clearly stated
Angela Skees | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Squarespace

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Squarespace

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Vagner Polund | TrustRadius Reviewer

Squarespace

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins | TrustRadius Reviewer

Squarespace

The ease of use was a massive plus in Squarespace's side. I have limited knowledge of HTML and web development. Squarespace won simply because of its user-friendliness and the low barrier to entry when it comes to creating a good looking website. Every alternative that I looked at was either more expensive or required more knowledge than I possessed.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • Positive impact is that the analytics data provided by Adobe Analytics allowed my former company to have great awareness on the most current browser and touch device usage that people were using to access our sites.
  • Positive impact is that the analytics department was able to provide a great range of information on how to approach a marketing campaign or strategy by targeting certain demographics that appeared to be interested in certain parts or aspects of the site.
  • Positive impact was increased employee efficiency, since we had better access to how to support customers and users accessing the site.
Chris McCue | TrustRadius Reviewer

Squarespace

  • My clients are very happy with the results they're getting from their websites.
  • They don't really manage the sites themselves, so can't really speak to the ease of use for them. However, I find it relatively easy to build good looking sites for them. This in turn makes it economical for them.
  • Making changes and updating their sites can be done relatively quickly. We can embed whatever elements they need, like video.
  • We can easily manage updates to their on-site SEO.
Robbin Block | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Squarespace

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.1
Squarespace
8.8

Likelihood to Renew

Adobe Analytics
9.8
Squarespace
10.0

Usability

Adobe Analytics
10.0
Squarespace
10.0

Reliability and Availability

Adobe Analytics
9.0
Squarespace

Performance

Adobe Analytics
8.5
Squarespace

Support Rating

Adobe Analytics
6.5
Squarespace
10.0

In-Person Training

Adobe Analytics
3.6
Squarespace

Online Training

Adobe Analytics
8.0
Squarespace

Implementation Rating

Adobe Analytics
8.0
Squarespace

Add comparison