Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
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HCL Digital Experience
Score 8.9 out of 10
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HCL Digital Experience is based on the former IBM Web Content Manager and IBM WebSphere Portal products, acquired by HCL Technologies from IBM in late 2018. The product allows the user to create, manage and deliver engaging omnichannel digital experiences to audiences with responsive content, targeted offers, seamlessly integrated applications and consistent branding across channels (web, mobile, and hybrid mobile/web applications and more).
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Pricing
Adobe Audience Manager
HCL Digital Experience
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience Manager
HCL Digital Experience
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Adobe Audience Manager
HCL Digital Experience
Features
Adobe Audience Manager
HCL Digital Experience
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
5% above category average
HCL Digital Experience
-
Ratings
Collection of first-party data
8.116 Ratings
00 Ratings
Collection of third-party data
8.116 Ratings
00 Ratings
Access to Third-party Data Providers
9.616 Ratings
00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
12% below category average
HCL Digital Experience
-
Ratings
Audience taxonomy
7.916 Ratings
00 Ratings
Tag Management
6.215 Ratings
00 Ratings
Data Analysis Dashboard
7.816 Ratings
00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.9
16 Ratings
11% above category average
HCL Digital Experience
-
Ratings
Data Transfer
8.916 Ratings
00 Ratings
DSP integration
8.815 Ratings
00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
14% below category average
HCL Digital Experience
-
Ratings
Campaign Analytics
5.516 Ratings
00 Ratings
Audience Analytics
8.116 Ratings
00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Audience Manager
-
Ratings
HCL Digital Experience
5.0
5 Ratings
49% below category average
Role-based user permissions
00 Ratings
5.05 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Audience Manager
-
Ratings
HCL Digital Experience
4.1
5 Ratings
68% below category average
API
00 Ratings
4.14 Ratings
Internationalization / multi-language
00 Ratings
4.15 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Audience Manager
-
Ratings
HCL Digital Experience
2.9
5 Ratings
90% below category average
WYSIWYG editor
00 Ratings
7.04 Ratings
Code quality / cleanliness
00 Ratings
3.15 Ratings
Admin section
00 Ratings
3.15 Ratings
Page templates
00 Ratings
1.15 Ratings
Library of website themes
00 Ratings
1.15 Ratings
Mobile optimization / responsive design
00 Ratings
4.04 Ratings
Publishing workflow
00 Ratings
1.14 Ratings
Form generator
00 Ratings
3.02 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Audience Manager
-
Ratings
HCL Digital Experience
1.9
5 Ratings
116% below category average
Content taxonomy
00 Ratings
1.15 Ratings
SEO support
00 Ratings
2.15 Ratings
Bulk management
00 Ratings
2.13 Ratings
Availability / breadth of extensions
00 Ratings
2.14 Ratings
Community / comment management
00 Ratings
2.13 Ratings
Best Alternatives
Adobe Audience Manager
HCL Digital Experience
Small Businesses
MediaMath
Score 7.4 out of 10
Bloomreach - The Agentic Platform for Personalization
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
HCL DX does really well at managing and maintaining the site. It allows the business to basically maintain the site while IT spent time developing new and enhanced functions. The main issue I currently have with HCL DX is not directly with the product but it does play a role. It is difficult finding skilled resources to support HCL DX in my experience.
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
With Version 8.5, IBM Web Content Manager introduced in place editing capabilities which allow authors to make content edits on sections of the page instead of going to the content itself. This feature allows authors to make changes in context of the page and preview changes within the actual look and feel of a live page.
Projects provide a collaborative atmosphere for the author community so that authors can interact and work as a team to manage inter-dependent content changes under one project and publish all changes at once, instead of working separately on individual content changes. This brings awareness across authors in an organization and easy knowledge share.
IBM Digital Data Connector is a cool feature that allows [users] to integrate external content sources onto the portal using IBM Web Content Manager presentation components. This allows UI/UX designers to present integrated external data in any manner they want, manage UI changes with an underlying approval process and leverage syndication to push changes live immediately.
IBM Web Content Manager offers a targeted content feature that allows business users to deliver personalized content to customers based on customer demographic information, browsing history and other transaction related information. Any rules created follow the publishing process thereby making it just a configurable item resulting in less turn around to turn on the feature on a website.
IBM Web Content Manager offers 'multi lingual solution' out of the box which allows content creation for almost all popular languages.
Syndication feature has improved a lot and it now provides a detailed views comprising of 'failed items', 'items that have syndicated successfully, 'items in queue'. Failed items view provides detailed and clear cut information of what resulted in failure helping IT to troubleshoot problems easily.
IBM Web Content Manager should provide some easily usable connectors through a GUI to connect to bring content from custom data sources including connecting to Salesforce and custom databases.
Should further optimize and enhance creation of rich and responsive content driven UIs on various digital channels.
Should further optimize and enhance content personalization features.
IBM products always moves forward to adapt to new requirements and technologies. I have used versions 6, 6.1, 7 and 8 of IBM WCM, and I know IBM is ready to revamp the tool based on emerging needs, and still provide the capabilities to migrate your old system to the newer versions.
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Magento and Prestashop are E-commerce CMS platforms. They are used in a different scale of application than WCM.
Concerning Joomla, it's a useful CMS forsmaller website. Once again this is an other scale of application than WCM Liveray can compete WCM 7 concerning the : ¤ specific development ¤ security ¤ responsive