What users are saying about
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140 Ratings
5 Ratings

Adobe Campaign

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140 Ratings
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Score 7.6 out of 101
5 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Blueshift

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
Divya Mulanjur profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Blueshift
WYSIWYG email editor
Adobe Campaign
7.4
Blueshift
Dynamic content
Adobe Campaign
8.3
Blueshift
Ability to test dynamic content
Adobe Campaign
8.3
Blueshift
Landing pages
Adobe Campaign
7.9
Blueshift
A/B testing
Adobe Campaign
7.3
Blueshift
Mobile optimization
Adobe Campaign
7.7
Blueshift
Email deliverability
Adobe Campaign
8.7
Blueshift
List management
Adobe Campaign
8.0
Blueshift
Triggered drip sequences
Adobe Campaign
7.2
Blueshift

Lead Management

Adobe Campaign
6.7
Blueshift
Lead nurturing
Adobe Campaign
7.2
Blueshift
Lead scoring and grading
Adobe Campaign
7.2
Blueshift
Data quality management
Adobe Campaign
6.4
Blueshift
Automated sales alerts and tasks
Adobe Campaign
6.1
Blueshift

Campaign Management

Adobe Campaign
7.3
Blueshift
Calendaring
Adobe Campaign
7.3
Blueshift
Event/webinar marketing
Adobe Campaign
7.3
Blueshift

Social Media Marketing

Adobe Campaign
7.9
Blueshift
Social sharing and campaigns
Adobe Campaign
8.1
Blueshift
Social profile integration
Adobe Campaign
7.7
Blueshift

Reporting & Analytics

Adobe Campaign
7.7
Blueshift
Dashboards
Adobe Campaign
7.8
Blueshift
Standard reports
Adobe Campaign
8.2
Blueshift
Custom reports
Adobe Campaign
7.2
Blueshift

Platform & Infrastructure

Adobe Campaign
7.2
Blueshift
API
Adobe Campaign
6.9
Blueshift
Role-based workflow & approvals
Adobe Campaign
8.0
Blueshift
Customizability
Adobe Campaign
7.5
Blueshift
Integration with Salesforce.com
Adobe Campaign
7.4
Blueshift
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Blueshift
Integration with SugarCRM
Adobe Campaign
6.4
Blueshift

Pros

Adobe Campaign

  • The application gives you the flexibility to integrate easily with various Adobe products as well as third-party products. For example, you can connect to AEM, Salesforce CRM, Microsoft Dynamics, etc.
  • Robust tracking capabilities.
  • Strong Workflow engine to deliver 1-1 personalisation with ease.
  • Option to setup remarking and drip campaigns with ease.
AMIT KUMAR profile photo

Blueshift

  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
Divya Mulanjur profile photo

Cons

Adobe Campaign

  • Old interface. Adobe Campaign is a developer friendly but lacks a modern, intuitive look.
  • Adobe customer support is not very helpful. Adobe should invest more to have knowledgeable folks at the other end.
  • Adobe should invest more to improve Adobe Campaign classic product. Adobe is doing an excellent job by offering extra features in Adobe Campaign Standard every quarter but not so much in Classic.
AMIT KUMAR profile photo

Blueshift

  • Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
  • Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Divya Mulanjur profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo

Blueshift

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo

Blueshift

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Blueshift

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Blueshift

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

Adobe Campaign is much more powerful than Mailchimp in all aspects.
Imranul Mazumder profile photo

Blueshift

  • Very precise segmenting/excluding conditions
  • Predictive score
  • Recommendation of product to users based on their behavior
No photo available

Return on Investment

Adobe Campaign

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available

Blueshift

  • Better email tracking
  • Better workflow and user experience
No photo available

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Blueshift

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison