What users are saying about
Top Rated
336 Ratings
9 Ratings
Top Rated
336 Ratings
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Score 8.2 out of 100
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    Adobe Campaign

    85%

    Blueshift

    Feature Set Not Supported
    N/A
    Adobe Campaign ranks higher in 9/9 features

    WYSIWYG email editor

    8.0
    80%
    80 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.0
    90%
    84 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.9
    79%
    79 Ratings
    N/A
    0 Ratings

    Landing pages

    8.8
    88%
    77 Ratings
    N/A
    0 Ratings

    A/B testing

    8.4
    84%
    81 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.7
    87%
    78 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.9
    89%
    135 Ratings
    N/A
    0 Ratings

    List management

    8.5
    85%
    84 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.6
    86%
    76 Ratings
    N/A
    0 Ratings

    Lead Management

    6.7

    Adobe Campaign

    67%

    Blueshift

    Feature Set Not Supported
    N/A
    Adobe Campaign ranks higher in 4/4 features

    Lead nurturing

    7.1
    71%
    6 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.3
    73%
    5 Ratings
    N/A
    0 Ratings

    Data quality management

    6.3
    63%
    6 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    6.0
    60%
    5 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.8

    Adobe Campaign

    78%

    Blueshift

    Feature Set Not Supported
    N/A
    Adobe Campaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    78 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    7.4
    74%
    6 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    7.9

    Adobe Campaign

    79%

    Blueshift

    Feature Set Not Supported
    N/A
    Adobe Campaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.0
    80%
    4 Ratings
    N/A
    0 Ratings

    Social profile integration

    7.7
    77%
    4 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.7

    Adobe Campaign

    87%

    Blueshift

    Feature Set Not Supported
    N/A
    Adobe Campaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    83 Ratings
    N/A
    0 Ratings

    Standard reports

    8.9
    89%
    83 Ratings
    N/A
    0 Ratings

    Custom reports

    8.6
    86%
    81 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.3

    Adobe Campaign

    83%

    Blueshift

    Feature Set Not Supported
    N/A
    Adobe Campaign ranks higher in 6/6 features

    API

    8.5
    85%
    73 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.8
    88%
    77 Ratings
    N/A
    0 Ratings

    Customizability

    8.6
    86%
    79 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    59 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.4
    84%
    50 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    6.5
    65%
    6 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Adobe Campaign is rated higher in 1 area: Likelihood to Recommend
    • Blueshift is rated higher in 1 area: Likelihood to Renew

    Likelihood to Recommend

    8.5

    Adobe Campaign

    85%
    89 Ratings
    7.7

    Blueshift

    77%
    6 Ratings

    Likelihood to Renew

    8.4

    Adobe Campaign

    84%
    5 Ratings
    10.0

    Blueshift

    100%
    1 Rating

    Usability

    8.7

    Adobe Campaign

    87%
    30 Ratings

    Blueshift

    N/A
    0 Ratings

    Availability

    7.0

    Adobe Campaign

    70%
    2 Ratings

    Blueshift

    N/A
    0 Ratings

    Performance

    7.0

    Adobe Campaign

    70%
    2 Ratings

    Blueshift

    N/A
    0 Ratings

    Support Rating

    8.8

    Adobe Campaign

    88%
    35 Ratings

    Blueshift

    N/A
    0 Ratings

    In-Person Training

    8.0

    Adobe Campaign

    80%
    1 Rating

    Blueshift

    N/A
    0 Ratings

    Online Training

    8.0

    Adobe Campaign

    80%
    1 Rating

    Blueshift

    N/A
    0 Ratings

    Implementation Rating

    8.0

    Adobe Campaign

    80%
    2 Ratings

    Blueshift

    N/A
    0 Ratings

    Contract Terms and Pricing Model

    8.5

    Adobe Campaign

    85%
    3 Ratings

    Blueshift

    N/A
    0 Ratings

    Likelihood to Recommend

    Adobe

    Our marketing infrastructure has been streamlined by Adobe Campaign. It enables our marketing team to design personalized email marketing that can be automatically sent to each client. It has a safe database that manages our customer's data and we can easily refer to it when we require customer information. It is simple to use and can easily monitor all marketing channels at a lower cost.
    Read full review

    Blueshift Labs

    I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
    Read full review

    Pros

    Adobe

    • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
    • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
    • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
    Read full review

    Blueshift Labs

    • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
    • Integration with Segment and other apps
    • Retargeting with dynamic content pulled from data feeds / catalogs
    Read full review

    Cons

    Adobe

    • We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond.
    • On the other hand, the application does not allow us to multitask, your platform becomes very slow.
    • Also, it is a bit complicated to adapt to using the application completely.
    Read full review

    Blueshift Labs

    • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
    • Ability to move customers easily from one campaign to another with one click
    Read full review

    Pricing Details

    Adobe Campaign

    Starting Price

    Editions & Modules

    Adobe Campaign editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Blueshift

      Starting Price

      Editions & Modules

      Blueshift editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        Adobe

        Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
        Read full review

        Blueshift Labs

        We're not in the mood to start this process over at this time. A lot of hard work went into it.
        Read full review

        Usability

        Adobe

        I believe that many applications have some flaws but many in general are very efficient in what they do and among all these, I believe that Adobe Campaign offers great features compared to others and is also a very robust and stable platform. We can use data in a very advanced way to get as much management as possible over the entire flow.
        Read full review

        Blueshift Labs

        No answers on this topic

        Reliability and Availability

        Adobe

        Aside from frequent error prompts, the program is quite dependable
        Read full review

        Blueshift Labs

        No answers on this topic

        Support Rating

        Adobe

        I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support. A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.
        Read full review

        Blueshift Labs

        No answers on this topic

        Alternatives Considered

        Adobe

        As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.
        Read full review

        Blueshift Labs

        Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
        Read full review

        Contract Terms and Pricing Model

        Adobe

        The licensing terms after purchasing this platform are manageable. The set price is relatively low as compared to that of similar products and there is a guarantee in Returns on Investment after the agreed period of time. We are able to manage the billing frequency without any failure due to the stability and positive performance of this platform in marketing campaigns.
        Read full review

        Blueshift Labs

        No answers on this topic

        Return on Investment

        Adobe

        • Adobe Campaign has really helped in growing and managing the customer database.
        • Email automation and integration feature in Adobe Campaign has helped in saving time and has increased our supporters.
        • Adobe Campaign has helped in the creation and implementation of personalised emails and messages to the customers.
        Read full review

        Blueshift Labs

        • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
        Read full review

        Screenshots

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