What users are saying about
Top Rated
93 Ratings
5 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
5 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Blueshift

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
Divya Mulanjur profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Blueshift
WYSIWYG email editor
Adobe Campaign
7.5
Blueshift
Dynamic content
Adobe Campaign
8.1
Blueshift
Ability to test dynamic content
Adobe Campaign
8.4
Blueshift
Landing pages
Adobe Campaign
7.7
Blueshift
A/B testing
Adobe Campaign
6.9
Blueshift
Mobile optimization
Adobe Campaign
7.7
Blueshift
Email deliverability
Adobe Campaign
8.7
Blueshift
List management
Adobe Campaign
8.4
Blueshift
Triggered drip sequences
Adobe Campaign
7.5
Blueshift

Lead Management

Adobe Campaign
6.8
Blueshift
Lead nurturing
Adobe Campaign
7.4
Blueshift
Lead scoring and grading
Adobe Campaign
7.2
Blueshift
Data quality management
Adobe Campaign
6.5
Blueshift
Automated sales alerts and tasks
Adobe Campaign
6.2
Blueshift

Campaign Management

Adobe Campaign
7.4
Blueshift
Calendaring
Adobe Campaign
7.5
Blueshift
Event/webinar marketing
Adobe Campaign
7.3
Blueshift

Social Media Marketing

Adobe Campaign
8.0
Blueshift
Social sharing and campaigns
Adobe Campaign
8.1
Blueshift
Social profile integration
Adobe Campaign
7.8
Blueshift

Reporting & Analytics

Adobe Campaign
8.0
Blueshift
Dashboards
Adobe Campaign
8.4
Blueshift
Standard reports
Adobe Campaign
8.3
Blueshift
Custom reports
Adobe Campaign
7.2
Blueshift

Platform & Infrastructure

Adobe Campaign
7.6
Blueshift
API
Adobe Campaign
8.0
Blueshift
Role-based workflow & approvals
Adobe Campaign
8.4
Blueshift
Customizability
Adobe Campaign
8.1
Blueshift
Integration with Salesforce.com
Adobe Campaign
7.5
Blueshift
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Blueshift
Integration with SugarCRM
Adobe Campaign
6.3
Blueshift

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
Divya Mulanjur profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
  • Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Divya Mulanjur profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
  • Very precise segmenting/excluding conditions
  • Predictive score
  • Recommendation of product to users based on their behavior
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Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Better email tracking
  • Better workflow and user experience
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Blueshift

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Blueshift More Information