What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Blueshift

4 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Blueshift

4 Ratings
Score 8.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

If you're in sales, or looking to drive an audience (like a marketing company, for example) Adobe Campaign is a great program to work with. It's best suited with someone whom is a social media strategist, this kind of tool is really their best friend. Any kind of creative agency that's looking to drive sales/clicks for their clients can find this as a very useful tool, as well. It's just an overall great experience working with a program that "gets" online marketing
No photo available

Blueshift

Very well suited for on-boarding, nurturing, upsell, and retention
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Blueshift
WYSIWYG email editor
Adobe Campaign
7.3
Blueshift
Dynamic content
Adobe Campaign
7.9
Blueshift
Ability to test dynamic content
Adobe Campaign
8.2
Blueshift
Landing pages
Adobe Campaign
8.0
Blueshift
A/B testing
Adobe Campaign
7.0
Blueshift
Mobile optimization
Adobe Campaign
8.4
Blueshift
Email deliverability
Adobe Campaign
8.6
Blueshift
List management
Adobe Campaign
8.2
Blueshift
Triggered drip sequences
Adobe Campaign
7.5
Blueshift

Lead Management

Adobe Campaign
6.9
Blueshift
Lead nurturing
Adobe Campaign
7.5
Blueshift
Lead scoring and grading
Adobe Campaign
7.2
Blueshift
Data quality management
Adobe Campaign
6.6
Blueshift
Automated sales alerts and tasks
Adobe Campaign
6.3
Blueshift

Campaign Management

Adobe Campaign
7.4
Blueshift
Calendaring
Adobe Campaign
7.5
Blueshift
Event/webinar marketing
Adobe Campaign
7.3
Blueshift

Social Media Marketing

Adobe Campaign
8.1
Blueshift
Social sharing and campaigns
Adobe Campaign
8.2
Blueshift
Social profile integration
Adobe Campaign
7.9
Blueshift

Reporting & Analytics

Adobe Campaign
7.8
Blueshift
Dashboards
Adobe Campaign
8.3
Blueshift
Standard reports
Adobe Campaign
8.1
Blueshift
Custom reports
Adobe Campaign
6.9
Blueshift

Platform & Infrastructure

Adobe Campaign
7.6
Blueshift
API
Adobe Campaign
8.1
Blueshift
Role-based workflow & approvals
Adobe Campaign
8.5
Blueshift
Customizability
Adobe Campaign
8.0
Blueshift
Integration with Salesforce.com
Adobe Campaign
7.9
Blueshift
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Blueshift
Integration with SugarCRM
Adobe Campaign
6.4
Blueshift

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Recommendation
  • Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
  • Use of AI to build predictive scoring
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Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
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  • Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
  • Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Divya Mulanjur profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
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  • Very precise segmenting/excluding conditions
  • Predictive score
  • Recommendation of product to users based on their behavior
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Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
Divya Mulanjur profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Blueshift

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details