Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
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Mailchimp
Score 7.9 out of 10
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Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is …
We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful …
Verified User
Director
Chose Adobe Campaign
Both Mailchimp and this work really well, but I think in this comparison, for versatility and expandability, Adobe Campaign just tips the win. If you're looking for something relatively simple, Mailchimp might be the way to go, but with fewer features being available for free, …
Verified User
Project Manager
Chose Adobe Campaign
We've also used Mailchimp for email marketing. It's simple and easy to use for only email sending but as your business grows and your marketing needs and goals grow then you'll want to move to a full suite like Adobe Campaigns. It's reporting alone is worth the change. Being …
Adobe Campaign has a lot more features as compared to Mailchimp. While Mailchimp allows you to send a lot of communication to a lot of recipients, Adobe Campaign lets you set variables in the workflow, and send email at different times with a lot more customization. Adobe …
The platform is much more complex and much more suited for complicated applications. While Mailchimp is an easier all rounded solution for starters it doesn’t allow the system integrator to do customization of the workflows and more complicated tasks. I would say that in my …
All these applications are very similar, adobe has a differential for the company's expertise, for the way cloud services and their specialists are treated. I believe that it also has a differential in the metrics and management of flows where it is possible to have a broader …
The main reason why we decided to acquire this service for our organization, is that it offers more functions than other platforms, is very easy to use and provides excellent performance to all marketing teams that implement it. Even though there are currently many services …
Adobe Campaign is very powerful and complex and can manage thousands of users and email workflows, deliveries, programs, campaigns, etc. It also is part of the whole Adobe Experience Cloud which we use other products for, so it was a natural fit. It also syncs with our master …
Adobe Campaign lets you customize the tool to your needs. These other platforms only provide the basics. Adobe gives you the power to integrate how you want to.
Adobe Campaign offers unmatched customization but is definitely the least intuitive and user-friendly marketing automation tool I have ever used. We selected Adobe Campaign because we use other Adobe Marketing Cloud Products (Analytics and Target) but the integration with those …
ACS is an Organizational tool, not a stand-alone email system. Having a single point for email addresses across ministries and being able to offer a tool with very high deliver-ability make ACS a very attractive tool to other ministries.
Mailchimp offers a free option so you can try before you buy and has an easy-to-use interface with options to customize your lists at a granular level. With the instance of Adobe Campaign I have used, the system is so locked down I can't customize and test like I was used to in …
Used a few other platforms that perform the same tasks as Mailchimp. These platforms, while are much more robust than Mailchimp, have a much steeper learning curve. Yesmail and Adobe Campaign have alot more to offer that would work great for teams that need more automation and …
We had been using Constant Contact before moving to Mailchimp for several years. I decided to switch to Mailchimp after evaluating a number of features that at that time Constant Contact did not have. These included: