What users are saying about

Adobe Campaign

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126 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101
88 Ratings
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Score 7.2 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
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Oracle Maxymiser

Maxymiser is well suited to all scenarios of conversion testing, however if you are unsure of of your ability or new to conversion campaigns ask about the fully managed option during the selection process.
John Mills profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Oracle Maxymiser
WYSIWYG email editor
Adobe Campaign
7.4
Oracle Maxymiser
Dynamic content
Adobe Campaign
8.3
Oracle Maxymiser
Ability to test dynamic content
Adobe Campaign
8.3
Oracle Maxymiser
Landing pages
Adobe Campaign
7.9
Oracle Maxymiser
A/B testing
Adobe Campaign
7.3
Oracle Maxymiser
Mobile optimization
Adobe Campaign
7.8
Oracle Maxymiser
Email deliverability
Adobe Campaign
8.7
Oracle Maxymiser
List management
Adobe Campaign
8.1
Oracle Maxymiser
Triggered drip sequences
Adobe Campaign
7.2
Oracle Maxymiser

Lead Management

Adobe Campaign
6.8
Oracle Maxymiser
Lead nurturing
Adobe Campaign
7.3
Oracle Maxymiser
Lead scoring and grading
Adobe Campaign
7.2
Oracle Maxymiser
Data quality management
Adobe Campaign
6.4
Oracle Maxymiser
Automated sales alerts and tasks
Adobe Campaign
6.1
Oracle Maxymiser

Campaign Management

Adobe Campaign
7.3
Oracle Maxymiser
Calendaring
Adobe Campaign
7.3
Oracle Maxymiser
Event/webinar marketing
Adobe Campaign
7.3
Oracle Maxymiser

Social Media Marketing

Adobe Campaign
7.9
Oracle Maxymiser
Social sharing and campaigns
Adobe Campaign
8.1
Oracle Maxymiser
Social profile integration
Adobe Campaign
7.8
Oracle Maxymiser

Reporting & Analytics

Adobe Campaign
7.7
Oracle Maxymiser
Dashboards
Adobe Campaign
7.9
Oracle Maxymiser
Standard reports
Adobe Campaign
8.2
Oracle Maxymiser
Custom reports
Adobe Campaign
7.2
Oracle Maxymiser

Platform & Infrastructure

Adobe Campaign
7.3
Oracle Maxymiser
API
Adobe Campaign
7.0
Oracle Maxymiser
Role-based workflow & approvals
Adobe Campaign
8.0
Oracle Maxymiser
Customizability
Adobe Campaign
7.6
Oracle Maxymiser
Integration with Salesforce.com
Adobe Campaign
7.5
Oracle Maxymiser
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Oracle Maxymiser
Integration with SugarCRM
Adobe Campaign
6.3
Oracle Maxymiser

Pros

  • The offers section makes it easy to update and manage personalized offers in one place.
  • Campaigns offer limitless personalization through JavaScript and SQL blocks.
  • Ability to create templates not only for emails but entire campaigns to streamline processes.
  • Very extensive approval capabilities.
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  • Has a fast loading time on the client side, I haven't noticed any flashes of broken content.
  • The personalization selection is easy.
  • The test length calculator helps determine test length, which is a fantastic tool.
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Cons

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
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  • Tool has a bit if learning curve but once you are adept at it, it makes optimization look like an easy job.
  • You may not get much online help for many questions.
Gaurav Gautam profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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Oracle Maxymiser8.3
Based on 21 answers
Maxymiser is an important part of our business' development and continued growth
John Mills profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Oracle Maxymiser8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Oracle Maxymiser8.5
Based on 3 answers
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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Oracle Maxymiser9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Oracle Maxymiser9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur profile photo

Alternatives Considered

We were told many things that have not come to fruition during the sales process.
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I have used Adobe Target, Optimizely, Zarget, Google Optimize, and VWO. Maxymiser, Adobe Target and Google Optimize natively integrate with their clouds and are very powerful. Google Optimizer is easiest to use but Maxymiser is best on capabilities.
Gaurav Gautam profile photo

Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
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  • The ROI has been around £9 for every £1 we've invested a straight conversion increase. This does include items where without testing we would have done that would of lost revenue.
  • This has increased job satisfaction within my team. They enjoy the testing and working with maxymiser. Plus it's always satisfying to get a positive result
Paul Sandey profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Oracle Maxymiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Maxymiser More Information