What users are saying about
40 Ratings
40 Ratings
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Score 9.6 out of 100
11 Ratings
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Score 10 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Signal Tag Management

Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Signal Tag Management
7.0
Role-based user permissions
Adobe DTM
10.0
Signal Tag Management
7.0

Tag Management

Adobe DTM
8.9
Signal Tag Management
6.7
Tag library
Adobe DTM
8.1
Signal Tag Management
7.0
Tag variable mapping
Adobe DTM
8.9
Signal Tag Management
5.0
Ease of writing custom tags
Adobe DTM
9.3
Signal Tag Management
8.0
Rules-driven tag execution
Adobe DTM
8.8
Signal Tag Management
8.0
Tag performance monitoring
Adobe DTM
9.5
Signal Tag Management
7.0
Improved page load times
Adobe DTM
9.8
Signal Tag Management
5.0
Mobile app tagging
Adobe DTM
9.5
Signal Tag Management
Library of JavaScript extensions
Adobe DTM
7.1
Signal Tag Management
7.0

Data Management & Integrity

Adobe DTM
7.5
Signal Tag Management
7.2
Event tracking
Adobe DTM
9.8
Signal Tag Management
8.0
Mobile event tracking
Adobe DTM
9.8
Signal Tag Management
8.0
Data distribution management
Adobe DTM
7.0
Signal Tag Management
7.0
Universal data layer
Adobe DTM
9.8
Signal Tag Management
8.0
Automated error checking
Adobe DTM
1.0
Signal Tag Management
5.0

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Signal Tag Management

  • Flexibility - we are able to strike a good balance between writing one robust data-collection function that works across multiple page-types or create separate data-collection functions for each page type, based on our needs and expectations.
  • Real Time - no need to write code and wait 2 hours before being able to test it. If I see an issue, I can fix it immediately and see results immediately.
  • Adaptability - BrightTag continues to add new features to the product that simplify our lives (e.g., recently added "Preview Mode" which allows only select individuals, such as third party vendors, to see the changes you have made)
  • Support - the support team continues to be responsive, timely, and with excellent product knowledge and recommendations.
Jason Dahlin | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Signal Tag Management

  • The UI is pretty slow.
  • Users do not have the ability to go back to a previous page without losing whatever information was previously input.
  • The search feature could be improved.
Antonio McFadden | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Signal Tag Management

Signal Tag Management 8.2
Based on 4 answers
Service is great, the product does exactly what you'd expect - no funny business.
Anonymous | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Signal Tag Management

No score
No answers yet
No answers on this topic

Support

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Signal Tag Management

No score
No answers yet
No answers on this topic

Implementation

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Signal Tag Management

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Signal Tag Management

Bright tag is already in use within our company so there was some bias there. TagMan was a bit expensive but from what I saw, potentially worth it, especially if reporting is important. I believe they had a great global presence.Ensighten was in the running but lacked in a few areas. I believe they are poised to move mountains though. Google Tag Manager was right for the price (Free), but didn't have nearly enough functionability
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Signal Tag Management

  • Positive: Increased employee efficiency
  • Positive: Minimize internal discussions on tagging additional content
  • Negative: Requires a large LOE for onboarding other coworkers who will need to use the tool
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Signal Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe DTM
9.8
Signal Tag Management
7.0

Likelihood to Renew

Adobe DTM
10.0
Signal Tag Management
8.2

Usability

Adobe DTM
5.0
Signal Tag Management

Support

Adobe DTM
10.0
Signal Tag Management

Implementation

Adobe DTM
10.0
Signal Tag Management

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